Aug 2020 – Apr 2021 · 8 mos · Pune, Maharashtra, India

• Made SEO friendly content for ImaginXP’s website.
• Aided in content creation and management on platforms like Quora and Medium.
• Created content creation for email marketing and LinkedIn in-mailers.
• Created, edited, modified, proofread, keyworded, reviewed and published the content provided by the blog committee or me on their website.
• Participated in brainstorming sessions with the design and marketing team to improve customer conversion rate.
• Contributed throughout the inception phase of certain services till they went live.

Aug 2019 – Oct 2019 · 2 mos · Gurgaon, India

• Collaborated with the development team to put user-friendly content for product design as well as with the other departments such as Marketing, Editorial and Social Media for better traction and output of products.
• Researched and visualized more suitable designs for a friendlier user experience.
• Planned, simplified & restructured In-App texts, FAQs, notifications, error and text messages for the brand.
• Participated in brainstorming sessions with the design team.
• Localized content in regional languages for a personalized experience.
• Proficient with tools such as Balsamiq and Figma.

Dec 2018 – Mar 2019 · 3 mos · Gurgaon, Haryana, India

• Lead by example to help establish the voice and tone of the client across digital media.
• Created and compiled content for social media platforms such as Twitter, LinkedIn, Facebook and Instagram.
• Visualized and brainstormed with designers to look for an amicable solution that provides leads to the client on their website.

Mar 2017 – Nov 2018 · 1 yr 8 mos · Bangalore, Karnataka

• Responsible for overseeing the print/online content for Financial and Government Clients.
• Devised creative methods for promotion of products for Print Media.
• Conceptualized and visualized designs for promotional campaigns.

Dec 2016 – Jan 2017 · 1 mo · Bangalore

• Created, revised, edited, and proofread text content for multiple websites, blogs, business
• collaterals, presentation, press releases and social media content.
• Worked closely with the SEO team to produce quality website content along with meta-tags.
• Worked in tandem with corporate communication and marketing team for effective content creation.

Jun 2016 – Nov 2016 · 5 mos · Kolkata, West Bengal, India

• Responsible for overseeing the online content for retail, lifestyle and promotional products
• Interacted with FMCG clients for bringing out new content for advertising campaigns
• Devised methods for promotion of products online - Social Media

Apr 2016 – May 2016 · 1 mo · Bangalore

• Responsible for overseeing the online content for their website and blog.
• To generate interest in our brand through social media.
• Interacted with the clients for their insights on their products.
• Worked on Search Engine Optimization and Google AdWords to improve the website's position on Google and Microsoft Bing.

Aug 2015 – Mar 2016 · 7 mos · Bengaluru Area, India

• Reviewing and editing reports submitted by field staff for FMCG and automobile majors.
• Providing subordinates with customized requirements of the clients in line with their brand identity.
• To generate the reports based on customers’ brand recall of the client’s product.
• Coordinating with field staff to ascertain customers’ understating of brand appeal for the client’s product.

Oct 2014 – Apr 2015 · 6 mos · New Delhi Area, India

• Responsible for overseeing the online content for retail, lifestyle and promotional products.
• Interacted with FMCG clients for bringing out new content for advertising campaigns.
• Devised creative methods for promotion of products online – Web banners and Social Media.
• Involved in visualizing, conceptualizing and interpreting design layout for promotional campaigns.

Mar 2014 – Jul 2014 · 4 mos · New Delhi Area, India

• Creation And Implementation of new ideas for various product campaigns (Mostly ATL)

Nov 2011 – Jan 2012 · 2 mos