Jan 2023 – May 2025 · 2 yrs 4 mos · India · On-site

• Create content for a variety of sales and marketing materials, including Sales Decks, Investor Pitch Decks, Whitepapers, Brochures, and Use Case Documents, tailored to drive results.
• Work closely with the executive team to understand their promotional needs and brand-building strategies, ensuring the content supports business goals and resonates with the target audience.
• Write persuasive and clear promotional copy for Genix Cyber, a cutting-edge cybersecurity venture under MetroMax Solutions, highlighting its unique value proposition.
• Research and develop creative blog posts and social media content that educate, engage, and promote, while also driving traffic and conversions.
• Craft personalised email campaign content that speaks directly to the audience, boosting engagement and encouraging action.

Jan 2022 – Jan 2023 · 1 yr

• Freelance content writer for Valued Epistemics SOPs, LORs, and personalized essays
• Freelance content writer for an EdTech start-up, undertaking keyword search, website copywriting, product copywriting, email writing, and social media copywriting, along with design
• Ghostwriter for blog posts and articles for start-ups
• Freelance copywriting for SEOs working with diverse industries namely Edtech, digital marketing, FMCG, and information technology
• Researching, Editing, and proofreading of promotional and informational content for an Edtech start-up
• Freelance Trainer – curated and conducted a one-month course on Academic Writing for students from the English Department - JBAS College for Women, SIET

Apr 2021 – Jan 2022 · 9 mos · Chennai, Tamil Nadu, India

•  Handled end-to-end placement operations for two Imarticus centres – Chennai & Coimbatore
•  Performed general assessment and placement mapping for 150+ students (20 - 26 yrs. of age)
•  Conducted 25+ placement intervention sessions for Investment Banking and Data Analytics batches
•  Handled escalations and collected testimonials periodically Guided students on professional Email communication

Oct 2020 – Mar 2021 · 5 mos · Chennai

•  Editing and proofreading critical documents like final placement reports, KRA, corporate event mailers, and social media posts, to ensure consistency in standards
•  Performed general assessment and conducted one-on-one CV-building sessions for 180+ executive MBA students, offering guidance on communication, word usage, sentence structures, transition and framing of profile summary
•  Prepared evaluation reports for the placement committee members.
•  Spearheaded the placement committee comprising 32 students, for end-to-end coordination in placement drives

Jun 2019 – Oct 2020 · 1 yr 4 mos · Chennai, Tamil Nadu, India

•  Researched & formulated language curriculum for and training modules, classes III to VIII, catering to children with learning difficulties
•  Produced, edited, and customized product and promotional content for all platforms including website, social media, and print
•  Conducted simple keyword research using SEO guidelines for promotional content
•  Assessment of 1000+ school students for identifying children with learning difficulties
•  Performed Remedial intervention and periodical assessment of 120+ students with learning difficulties
•  Trained 100+ English language teachers on Grammar, spelling rules, and classroom presentations Acted as a ghostwriter for my reporting head and wrote engaging articles relating sports with spirituality

Dec 2015 – Apr 2018 · 2 yrs 4 mos

•  Analysis and deliberation of business and functional requirements of clients
•  Preparation of test scenarios and test cases based on the strategy formulated by the project lead
•  Testing of applications that involve Master Data Management and Data Migration
•  Execution of test cases and following up with the development team on the status of bugs raised
•  Presentation of task status and issues/bottlenecks to the project manager
•  Prepared decks and video tutorials for new hire induction and training

Jul 2015 – Nov 2015 · 4 mos

Dec 2013 – Jun 2015 · 1 yr 6 mos

May 2012 – Oct 2013 · 1 yr 5 mos · Chennai, Tamil Nadu, India