Anindita Roy

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Expert in crafting brand narratives across multiple channels.
Proven track record in driving social media growth.
Strong experience in managing content for international markets.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2B and B2C sectors.

Contact

anindita@spotdraft.com LinkedIn

Skills

Core Skills

Content StrategySocial Media MarketingSeo CopywritingMarketing Strategy

Other Skills

Brand AwarenessCanvaCompetitive AnalysisCorporate BrandingCorporate EventsCreative IdeationDigital CopywritingFigmaGoogle appsHubSpot Marketing HubMailchimpManagementMarket AnalysisMarket ResearchMeta analytics

About

Creating content that sparks an interest with your audience! Hi there. I'm a content professional based out of Bengaluru, India. I specialize in crafting brand narratives & conceptualizing strategies for various digital and offline channels, including: Social Media Blogs Campaigns In-app Communication Websites/SEO content Email Newsletters Videos Podcasts Guest posts & PR releases Forums & Webinars Customer Success Stories Awards, summits, conferences, expos and other events I have a strong track record working with international markets, including Australia, EU, Asia and US regions. My passion lies in disruptive technology with the potential for significant impact. Proficient in Microsoft Office suite, Google apps, Canva, Figma, SEMrush, Hubspot, Meta analytics, Mailchimp, Wordpress, Strapi, etc. Drop me a message to collaborate or just chat about topics that interest the both of us!

Experience

5 yrs 5 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 9 mos

Current Experience

Spotdraft

Content Specialist - Events

Aug 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Developing and executing high-impact, 360-degree content across online (email, social media, paid ads, teaser videos and landing pages) and offline (merch, standees, brochures and other print collaterals) to establish SpotDraft as a leader in the LegalTech space. This includes brand engagement, thought leadership content and GTM-focused lead nurture content across webinars, mixers, summits and flagship events.
Owning virtual webinar execution - this includes end-to-end content support for moderators, ideating topics and curating panel outlines/polls, external speaker comms, and familiarising myself with how one can achieve leads from webinars.
Repurposing webinars and external panels into multi-format content (e.g., blogs, clips, threads, carousels) to maximize post-event reach, driving impressions on LinkedIn.
Collaborating with internal speakers and external speakers across NAM, EMEA and APAC to shape panel outlines, facilitate prep calls and ensure seamless execution across formats and different stages of the funnel (especially TOFU/MOFU).
Proficient with tools like HubSpot, Figma, Clickup, Claude, ChatGPT (knowing the right prompts here has been key) and last, but not least, Zoom.

Corporate EventsMarket ResearchSocial Media MarketingHubSpot Marketing HubBrand AwarenessContent Strategy

Bolt.earth

Chief Editor

Apr 2023 – Jul 2024 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Heading all communication efforts for the organization. Handling multiple content pipelines across verticals in B2C & B2B sector. In-charge of content representation across various channels such as SMM, campaigns, growth marketing, technical brochures, blogs, press releases, in-app content, event submissions, website, and much more.
Co-ordinating with various departments (product/R&D/sales/CRM/data science) to draw insights for the brand's content. Keeping up with quick evolvements in the EV niche, doing thorough research on relevant topics.
PS - drove LinkedIn growth for the company organically (from 23K followers to 72K+)

Market AnalysisContent StrategySocial Media MarketingCreative IdeationMarketing Strategy

Salesken

Content Specialist

Feb 2023 – Mar 2023 · 1 mo · Bengaluru, Karnataka, India · On-site

Reviewing content from a user's perspective, suggesting improvements to adhere to the product's brand image. Understanding the product wrt competitive market and creating website content accordingly. Preparing well-structured drafts using Content Management Systems. Proofreading and editing blog posts before publication. Coordinating with marketing and design teams to revamp the website.

Market AnalysisMarketing StrategyContent Strategy

Datachannel

Senior Content Writer

Aug 2022 – Feb 2023 · 6 mos · Gurugram, Haryana, India · On-site

Creating targeted customer-focused content aligning with marketing goals and strategies. Understanding the Saas product and competitors and creating a value proposition canvas based on various customer profiles. Collaborating with internal teams on product announcements, releases, and campaigns and working on content strategy. Managing digital content and messaging including social media, email campaigns/newsletters, blog posts, marketing collaterals, articles, and customer success stories.

Market AnalysisSEO CopywritingContent StrategyCompetitive AnalysisMarket ResearchSocial Media Marketing+2

Arnowa

Marketing Content Lead

Nov 2020 – Jun 2022 · 1 yr 7 mos · New Delhi, Delhi, India

Roles and responsibilities included:
1. Development of global marketing strategies for various brands of the company.
2. Leading brand messaging & marketing activities for social media, blogs, email newsletters, forums, guest posts, videos, facebook/Linkedin campaigns, etc.
3. Product management: working with technical managers & analysts to ensure the unique aspects of the company's technologies are captured and developed into portfolios as required.
4. Market research on industrial policies and guidelines.
5. Assisting the marketing team wrt content outlines, language, grammar, design templates, third party tool suggestions and hashtags.
6. Creating a diversified repository of social media captions, consisting of: thought-leadership style posts/environment day posts/SPV specific posts/project specific posts/customer success stories/holiday posts/industry news reshares, etc.
7. Creating multiple budgets based on analytics of various tools, their pricing, features, and outcomes. Digital areas include: SEO, media releases, social media analytics, email marketing and video marketing
8. Conceptualizing pitch decks and award submission documents for the following industries: climate & energy, EV, agtech, industry 4.0
9. Creating multiple websites and making sure they capture the true message of the company's product.
10. Collaborating with freelance vendors/ in-house UI designers to create company videos and graphics.

Digital CopywritingWeb Content WritingMarket AnalysisManagementMarket ResearchCorporate Branding+4

Mycaptain

Content Writer

Jun 2020 – Oct 2020 · 4 mos · Bengaluru, Karnataka, India

Worked on developing different workshops for MyCaptain, engaging in research on different topics and writing articles for E-learners.
Workshops developed with them: intro to finance, financial management, event management, soft skills, digital marketing, SEO, entrepreneurship, personal development, content creation along with many micro-courses.
Ideated on how to make online education fun and exciting! Wrote scripts and storyboarded for their online tutorial videos.

Market Analysis

Bridgetobusiness consultancy pvt. ltd.

Research And Development Intern

Jun 2018 – Jul 2018 · 1 mo

1. Learned about the inner workings of E commerce platforms.
2. Market research on third party sellers on online platforms like Flipkart & Amazon and the services they outsource.
3. Keeping up with market trends and conducting customer surveys for the company's database.