May 2022 – Present · 3 yrs 10 mos · Bengaluru, Karnataka, India

Jan 2021 – May 2022 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

• Heading a team of Account Executives & Managers, overseeing both long term and short term goals, which include execution, internal operations, crisis management and growth of the accounts.
• Organized and strengthened workflow processes across departments for improved task management.
• Account Lead and point of contact for all major briefs, strategy discussions, and escalations
• Streamline flow of work and assigned teams
• Clients:Rummy Culture, Mountain Dew, Sting Energy, Rummytime, Aditya Birla Group

Mar 2020 – Dec 2020 · 9 mos · Bengaluru, Karnataka, India

• Accounts Handling
• 3M (SCOTCH-BRITE) – Headling the Account, Brand custodian. Content strategy & creative development for 110 SKU’s in the Homecare range. E-commerce launch of Scotch Brite range. Have successfully developed the Creatives For CPM campaigns and Online Brand Store. As well as Quarterly Campaigns. Have also launched overseen and supervised the development and production of Silver Sparks TVC. Have also developed digital films for social media.
• Natural Remedies - Responsible for Bringing the Business, Brand, And Product Conception, Packaging, and Communication.

Aug 2018 – Mar 2020 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Accounts Handled : Onesta, Monet's Bistro, Barbeque Nation, Sumeru (Innovative Foods),
• Manipal Technologies Limited , Natural Remedies Private Limited, Manipal Media Network (Udayvaani)
• Roles & Responsibilities
• Successfully lead the creation and development of packaging end to end campaigns in ATL, BTL, and digital marketing
• Successfully brought in and serviced business for the agency which added to the revenue of the business (Natural Remedies, Type: Project)
• Developed a solid understanding of client business and client service and have developed the ability to partner with the client and develop marketing strategies
• Successfully developed communication and launched new products categories of the client(Natural Remedies Canine and Feline Division )
• Key client point of contact for receiving all client requirements and translating the same to succinct brief for the creative team
• Responsible for overseeing and executing creative production and strategy from the internal creative team, studio, and third parties within committed timelines
• Responsible for cultivating and maintaining key client relationships
• Actively take part in new business development wherever there is scope
• Conducted market research to arrive at strategies for the client

Apr 2015 – Jul 2018 · 3 yrs 3 mos · Bengaluru Area, India

• Grew and operated a restaurant business by the implementation of multiple marketing & business strategies which includes: new product development, quality control, and exploring different channels of business, marketing communication, and advertising
• Roles & Responsibilities
• Managed all areas of the business
• Developed Marketing Strategies & Advertising creatives and collateral (POSM and digital) for the brand
• Managed advertising & marketing spend with third-party vendors and aggregators
• Implemented and explored various business and marketing channels such as outdoor events, flea markets, conventions, corporate catering, college festivals, and business events to improve and grow revenues
• Vendor Management, procurement, inventory, finance, staff management and operation

Mar 2013 – Mar 2015 · 2 yrs · Bengaluru, Karnataka, India

• Accounts Handled: ITC Aashirvaad (entire product franchise) & Nalli Jewelers
• Roles & Responsibilities
• Collaborated with creative, films, and studio teams to conceptualize, develop as well as execute communication strategy
• Assisted the creative team in writing TVC scripts and copy for Print ads, Outdoor, POS material
• Liaised with the Media agency for effective implementation of the media strategy
• Managed overall (ATL & BTL) communication requirements of the brands I handled
• Planned and executed pan India new product launches

Oct 2011 – Mar 2013 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Accounts Handled: Chandrika, Wipro Baby Soft, Santoor Deo and SAIL
• Roles & Responsibilities
• Briefed creative team on new projects and presented the work to the client
• Worked with the studio department to get the final artwork done
• Set up regular meetings with client on job status and future campaign plans
• Ensured timely payments of jobs by the client as well as vendor payments by the agency
• Delivered TVCs and Print material as per the media requisitions
• Prepared weekly and monthly job status reports

Jun 2011 – Sep 2011 · 3 mos · Bengaluru, Karnataka, India

• Driving online traffic to Online Portal
• Engaging and enrolling participants to online contests and competitions

Apr 2010 – Jun 2010 · 2 mos · Bengaluru Area, India

• Roles & Responsibilities
• Worked with account managers on re-branding strategies and propositions
• Executed activities such as market research (mystery shopping)
• Assisted in copyrighting and designing the layout
• Did competitive analysis for prospective client

Sep 2008 – Mar 2010 · 1 yr 6 mos

• Business Development : Called, arranged & attended meetings with prospective clients to generate business
• Content Creation : Developed train Course material for future training programs