Jul 2018 – Present · 7 yrs 8 mos · Bengaluru Area, India

• https://theintellectus.com/

Apr 2014 – May 2021 · 7 yrs 1 mo · Bengaluru Area, India

• Leading SaaS & On Premise Product Marketing Campaigns across launches, messaging, promotions, competitive marketing, marketing research, demand generation, and customer advocacy programs
• Shouldering the responsibilities as B2B Demand Generation, Product Marketing, Channel & Partner Marketing, Marketing Automation Expert, Branding Consultant, and Marketing Communications Specialist
• Increased revenue YoY by 22%; Tailor-made demand generation marketing strategy (PPC, Email, SMM, Marketing Automation, Content Syndication) resulting in 37% more customer conversion rate, consistent billing rate increase from high-end customers with cross-selling opportunities; Set up & managed a Content Marketing COE yielding 57% increase in Top-of-Funnel customers
• Leading & aligning marketing, sales, alliances, and customer success teams together to create satisfactory customer experiences and maximize revenue across all areas of the business
• Merit of effectively executing the marketing strategy and leading the efforts through Account-Based Marketing (ABM), Social Media, Email Marketing, SEO, Blogs, PPC, Influencer Marketing, as well as Content Syndication, resulting in 22% YOY revenue growth

Jun 2011 – Dec 2013 · 2 yrs 6 mos · Bangalore

• Key Result Areas*:
• Drove customer preference and market share through GTM programs focused on brand management, customer engagement & demand generation
• Worked as Advisor to senior leadership and responsible for driving awareness, sales qualified pipeline & marketing sourced bookings (MQL)
• Headed the creation of the Cloud Adoption plan for IBM Software Group that helped build a world-class ecosystem of cloud partners; resulted in on-boarding of 12 ISV and SI partners within 6 months
• Mentored & managed a geographically distributed team of Marketing Managers
• Tracked with standardized marketing tools, KPIs, and budget discipline; created marketing plans and campaign investment decisions, including targeting for product marketing-owned campaigns & activities, partnering with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities
• Highlights*:
• Spearheaded IBM “Tech Talk for Cloud Computing” project that generated 10,000+ turn out among IT Decision Maker which is featured in IBM headquarter press release; generated leads of average 7600+ that are potential buyers of IBM's product and solutions; received "Inspired Innovator" award for "Excellence in Marketing" for this thought leadership marketing strategy
• Succeeded Target Audience Engagement and Social Listening by 37% via integrated Social Media Marketing plan to engage Enterprise CIOs and Channel Partners to leverage Cloud Specialty, Cloud Solution Roadmap and Progression Paths, Cloud Knowledge Paths, and virtual event series
• Led the IBM Champions program for Cloud in a tough time of low enrollment and had success with 68 champions in Cloud Computing got recognized in flagship events; Profile of Champions: Majority are non-IBM authors/speakers or lead international user groups
• Worked with various teams (design, content, acquisition, product, sales) to implement marketing strategies

Jul 2008 – Sep 2010 · 2 yrs 2 mos

• Key Result areas*:
• Led & managed the Enterprise Sales and Marketing team in winning competitive opportunities in the company’s Marquee accounts by engaging Enterprise Technical Sales Strategists
• Analyzed market trends, research, competitive intelligence, business data to craft powerful messaging for product marketing success
• Defined a process of opportunity classification & prioritization, thus maximizing revenues from sales efforts
• Performed Product Marketing activities such as:
• Developing product marketing strategies (pricing, advertising, product launch)
• Anticipating market trends to position products
• Crafting compelling messages across marketing channels (landing pages, ad campaigns)
• Highlights*:
• Influenced sales revenue of US $150M+ in Fiscal Year 2010 while assisting Microsoft’s enterprise sales group to win most strategic deals in the Asia-Pacific region
• Conceptualized and led competitor trend report dashboard which is used by APAC regional Sales & Marketing leadership teams to gauge the competitor trend in each subsidiary and take necessary actions to increase share scorecard revenue
• Merged & applied Microsoft Azure Cloud product knowledge across Core and Advanced Cloud Workloads to execute targeted, localized GTM activities and orchestration with local sales organization to accelerate workload adoption and usage
• Spearheaded the Marketing Operations, entailing campaign performance, data analysis & insight, to enable rest of the marketing team for decision-making through available marketing data

Mar 2005 – Jul 2008 · 3 yrs 4 mos

• Key Result Areas*:
• Managed a team of Microsoft Partner Pre-Sale Specialists that provides Competitive Sales Assistance in presales scenarios to help Microsoft partners to accelerate the sales cycle, boost the probability of winning against the competition.
• Orchestrate partner-led selling to scale sales capacity and improving pipeline velocity and win rate
• Liaise with the regional partner marketing team to build collaterals, readiness event planning, and overall GTM for partner marketing
• Highlights*:
• Achieved “Pre-Sales Team of the Quarter” award for Q2 FY07 for setting Standards of Sales Excellence
• Actively collaborated with HQ Product Marketing Leads and drove revenue, scorecard, and market share for the entire breadth of Microsoft's Cloud and Productivity suites
• Coined, conceptualized and managed the “Field Sales and Tele Sales Integration” project that benefited partners win competitive deals by 30% lesser time than before
• Brought in as a concept and run it as a project named “Valued Partner” of Microsoft resulted in higher partner satisfaction scores and helped shorten the sales cycle with this dedicated 1:1 model
• Delivered high partner satisfaction, in turn driving attainment of revenue objectives; within six months of taking role, improved measured partner satisfaction substantially to historical high

Apr 2001 – Feb 2005 · 3 yrs 10 mos · Bangalore

• Managed Microland's enterprise accounts for IT Infrastructure consulting & services such as Microsoft India, Oracle India Development Center, Gillette India & Indya.com
• Responsible for account relationship handling, sales and pipeline growth and leading a skilled team of network consultants for end-to-end IT Infrastructure management & Operations
• Co-own GTM campaigns (collaboration with marketing communications) to generate leads and take these new service opportunities to closure in line with the business plan
• Created the solutions value proposition targeted at end customers that bring out business benefits (aligned to verticals), cost and productivity benefits, and other benefits
• Identify new service upselling opportunities with existing customers and evangelize these services at appropriate customer forums
• Hiring of team and performance measures

Dec 1999 – Mar 2001 · 1 yr 3 mos · Bangalore

• IT Infrastructure (LAN/WAN, Data Center) management
• Responsible for overall network infrastructure management in IS department