Himanshu Arora

Data Scientist

Faridabad, Haryana, India6 yrs 1 mo experience
Highly Stable

Key Highlights

  • 5+ years of experience in Data Science
  • Expert in translating data into business strategy
  • Proven track record in improving marketing ROI
Stackforce AI infers this person is a Data Scientist with expertise in Fintech and MarTech industries.

Contact

Skills

Core Skills

Data ScienceMachine LearningMarketing AnalysisNlpData Engineering

Other Skills

A/B TestingAlgorithm OptimizationCustomer SegmentationData AnalysisData PipelineDecision SciencesETLExploratory Data AnalysisLinear RegressionMarketing Mix ModelingOCRPython (Programming Language)RobynSQLShapley

About

As a seasoned Data Scientist with over 5 years of experience, I've specialized in bridging the gap between raw data and impactful business strategy. My mission is to translate complex data into clear, actionable insights that drive product innovation and measurable growth. Throughout my career at a top product-based company, I've leveraged my expertise to directly influence strategic decisions. My experience includes: * Strategy & Business Impact: Extensive background as a Strategy Data Scientist, using data to inform product roadmaps, optimize go-to-market strategies, and pinpoint key business growth opportunities. * Data Engineering: Built an end-to-end ETL tool in Python from the ground up, significantly improving data pipeline efficiency and reliability for the entire team. * Modeling & Analysis: Brief experience with Marketing Mix Modeling to optimize marketing spend and applied NLP techniques to extract valuable insights from unstructured data. My Core Tech Stack: * Languages: Python, SQL * Methodologies: Statistics, Machine Learning I'm passionate about using data not just to understand the past, but to shape the future. Let's connect to discuss how data-driven strategies can solve complex business challenges.

Experience

Google

Data Scientist

Jul 2025Present · 8 mos · Gurugram, Haryana, India · On-site

Paypal

Data Scientist

Jun 2022Jul 2025 · 3 yrs 1 mo · Bengaluru, Karnataka, India · Remote

  • Increased monthly recoveries by 8.9% by leveraging A/Btesting.
  • Reduced net credit loss by 1.2% by providing long-term relief strategies to applicable merchants.
  • Created customer segmentation model by leveraging statistical analysis and machine learning models (DecisionTree).
  • Worked on end-to-end model building in credit domain to predict the expected repayment from a customer against their loan.
  • Built an offline machine learning model to predict customer’s probability of becoming default in a specific time frame.
A/B TestingStatistical AnalysisMachine LearningCustomer SegmentationData Science

Artefact

Senior Data Scientist

Feb 2022Jun 2022 · 4 mos · Remote · Remote

  • Improved the current ROAS prediction pipeline by a factor of 50% by analyzing marketing data for clients as well as competitors.
  • Leveraged state-of-the-art models like Robyn (by Meta) to solve channel attribution problem.
  • Utilised Shapley, Adstock, and market saturation to work on Marketing Mix Modeling (MMM).
Marketing Mix ModelingData AnalysisRobynShapleyData ScienceMarketing Analysis

Exl

Data Scientist

Aug 2021Jan 2022 · 5 mos · Noida, Uttar Pradesh, India · Remote

  • Reduced the word matching algorithm runtime by 96% by building a custom
  • Hashmap-based indexer to store similar words in the same key.
  • Increased the OCR accuracy by 25% by incorporating an image straightening algorithm before feeding the images in OCR.
  • Improved word suggestion algorithm’s performance by 20% by returning the most similar word based on NLP and edit-distance among all the suggested words.
NLPAlgorithm OptimizationOCRData Science

Decisiontree analytics & services

Data Analyst

Jan 2020Aug 2021 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

  • Reduced machine learning (data) pipeline implementation time by 25% by designing efficient and robust ETL (Extract Transform Load) workflows with 1000+ lines of code and 20+ modules.
  • The phases in the data pipeline consisted of importing, cleaning, transforming, and manipulating data, as well as training machine learning models and hyper-parameter optimization.
  • Increased client's sales by 20% by generating cost-curves to identify saturation points for each advertising channel for their marketing campaigns.
ETLMachine LearningData PipelineData Engineering

Education

Gautam Buddha University

Master of Technology - MTech — Artificial Intelligence

Aug 2015May 2020

Gautam Buddha University

Bachelor of Technology - BTech — Computer Science

Aug 2015May 2020

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