Bharani Prasad — Associate Consultant

That elevator was full, so I took the stairs - the long way up led to this: Brand | Performance | Product - I've built and scaled growth engines across all 3 levers. Strategy is at the core of everything I do - 14 years, 4 industries, 6+ launches and a $100M+ impact. Still learning, building, growing and excited to build what's next! - Leading growth for challenger brands, helping them find "a purpose" actively deepening in ESG values because tomorrow’s brands need today’s action - Thrives on people-first leadership orchestrated by data, design, and decisioning in no good order - I have a failed entrepreneurial past and took the road less traveled. The lesson? Every setback is an opportunity for a comeback. - From the aisles of IIM-Kozhikode, inspiring bold minds to think fearlessly, envision clearly, and act purposefully. My journey this far 2011-2012 Sundaram BNP Paribas Fund Services (India) - Kickstarted into BFSI, made terrible mistakes and learnt things the hard way. Got NISM certified. - Engaged with bright mutual fund investor & distributors; understood why empathy is marketing - Became the investor's voice, resolved regulatory disputes and added the MarCom muscle - Turned queries into trust and became the product marketing team's right hand. 2012- 2016 McKinsey & Company (Now: McKinsey Global Services) - GE, NAM, and APAC - Started as a Proofreader. Fine-tuned pitch decks, sharpened narratives, and learned to communicate better - 2014. Was promoted as a QA at McKinsey. Learned how the best think. then decided to do better. - Got hooked on to marketing strategy, learnt how clarity, speed, and sharp recommendations can move billion-dollar needles. - 2015. Consulting was difficult than convincing. Worked with the best marketing practitioners who ingrained the "Digital-first, impact-always" mindset in me. Learnt how the best think. Then decided to do better. 2016- 2017 Mobolutions - NAM - First start-up life experience, took up my first full-stack marketing role and landed onto the "then la la land" of digital marketing - Wrote, ran, ranked. Built the digital marketing from scratch. - Early growth grind, lessons in scaling lean and first taste of scale and impact - launched 20+ digital campaigns, acquired 15+ SAP enterprise clients, and delivered $20M+ in pipeline growth - Dabbled well with digital trends - navigated SEO, SEM, CRM with fluency and foresight.

Stackforce AI infers this person is a Marketing Strategist with expertise in B2B and Digital Marketing.

Location: Chennai, Tamil Nadu, India

Experience: 14 yrs 7 mos