Jan 2021 – Jun 2023 · 2 yrs 5 mos · Gurugram, Haryana, India · Hybrid

• Read and analyze relevant print, online, broadcast, and social media coverage concerning clients, their competitors, and the industry
• Monitor core media activities for the client, its competitors, and industry trends in a designated sector
• Identify the client's Key Media Performance Indicators (KPIs), including core reputation aspects and sentiment analysis, derived from journalist stories, reviews, and write-ups
• Conduct qualitative analysis to determine whether stories are favorable or detrimental to the client
• Enter relevant data into the client database using internal Media Monitoring Tools
• Manage queries and provide the best available sources of information on the web

Jul 2018 – Jan 2021 · 2 yrs 6 mos · Gurgaon, India · On-site

• Read and analyse relevant print, online, broadcast and social media coverage regarding our clients, as well as their competitors and industry.
• Monitor the core media activities for the client, its competitors and the industry trends in a designated sector.
• Identifying the clients Key Media Performance Indicators – core reputation aspects, and sentiment analysis, from the journalist’s stories, reviews, and write-ups.
• Doing qualitative analysis on whether stories are favourable or detrimental to clients.
• Entering relevant data into the client database, by using the internal Media Monitoring Tools.

May 2018 – Jun 2018 · 1 mo · Noida film city, Noida · On-site

• Worked with Production team of The Lallantop, edited video's for the Facebook Page