Jul 2022 – Apr 2025 · 2 yrs 9 mos · United Arab Emirates · On-site

• The Digital Hotelier is a software that enhances hotel and holiday homes' revenue and guest experience by enabling various services for their guests with a click of a button.

May 2021 – Jun 2022 · 1 yr 1 mo · United Arab Emirates · On-site

• Led projects to redesign web pages, diversify strategies and revitalize social media presence.
• Create a Business Plan, Road Map, Digital Strategies, and Digital transformation.
• Monitored online trends, conversations, and innovations to optimize strategies.
• Configured software, CRM, and ERP.
• Manages communications to multiple stakeholders about the daily health of the emerging digital properties of The CW Network, as well as, strategies
• Explained technical information in clear terms to non-technical individuals to promote better understanding.
• Responsible for SME and mentoring and leading a team of Campaign Managers in establishing goals and objectives in performance marketing
• Develop additional metrics to monitor progress made by the Ops team. Use these metrics to identify opportunities for improvement
• Provide financial reporting on performance marketing campaign effectiveness
• Develop expert knowledge of Viacom Media Networks’ digital standards and capabilities including video, art, metadata, audio, and captioning specs
• Actively monitor issues and risks on a project-by-project basis to identify and resolve potential problems
• Partner with internal teams, such as Media Technology Services, to streamline digital operations
• Regularly communicate progress, status, issues, and resolutions to key stakeholders and management
• Use methodologies like Agile, Scrum, Kanban, and SDLC
• Developed and implemented daily operations plans and promotional strategies.
• Analyzed projects to determine resource requirements and procured necessary equipment and software.
• Create Apps for internal and external use for employees and customers using Flutter and PHP Laravel and other programming codes
• Develop & manage roadmap and web applications & E-commerce websites and create customer journeys using salesforce.
• Work on ERD, UML, Scrum, Jira, SF, Sitecore, Marketo, GitLab, GitHub, Jenkins, TeamCity, DevOps Docker, & Slack & Trello, AWS, Trello, Jira

Nov 2020 – May 2021 · 6 mos · Dubai, United Arab Emirates

• Create a Business Plan, Road Map, Digital Strategies, Digital transformation
• Responsible end to end ownership of a technology team, web & mobile experience and its direct service dependencies, and setting the technical vision for developing our systems to serve properties and other industries.
• Hire and manage great software engineers that are responsible for developing and maintaining software that optimizes our transportation network.
• Advocate for engineering and operational excellence: establish team metrics for measurement of engineering and operational excellence and a consistent, regular process for assessment and improvement.
• Establish a consistent, project management framework and excellent development processes to deliver high quality software, in rapid iterations, for business partners in multiple geographies.
• Show strong business and technical judgment that will accelerate time to market of releases, while incrementally moving our services towards the long term vision.
• Represent the technical organization and evangelize the work to senior leadership.
• Develop and grow customized CRM system and integrate it with other systems
• Identifies, through extensive product knowledge, opportunities to increase gross margin through additional technology offering and market trends
• Lead go-to-market activities for digital product and platform solutions
• Contribute to the strategic framework for ongoing business development activities in different industries
• Stay connected to technical project delivery by serving in a high-level oversight role
• Strong organizational management, business case development, and able to work across business teams to meet deadlines.
• Serve as the glue across functional groups services business (aligning with Insight’s PM team, services practices, sales team, marketing team, and partners is crucial to success).
• Take ownership of partner-related escalations and issues in cooperation with internal Insight departments.

Jul 2018 – Nov 2020 · 2 yrs 4 mos · Bahrain

• Kanoo employs a multi-national workforce of around 2,600 people, and aims to hire the best people,
• Established over 60 years ago, EKK has built a reputation in Bahrain and the GCC as a responsible corporate citizen and employer of choice.
• Creating And Managing The Developing Processes Of IOS And Android Apps & Websites (Backend & Frontend For The Group.
• SEO trainer.
• Scrum, Agile & Docker Experience. (Maximise The Productivity Of The Team And Minimise The Distraction And Confirm The Projects Are Done 100% Without Bugs Or Any Hidden Surprises,
• Responsible For Reviewing And Maintaining All-Digital Channels For The Group, Including
• (Mobile Apps, E-Commerce Websites & Omni-Channels),
• Manage SITECORE And All Other CMS Integration Possibility With CRM, ERP,
• Automated Digital Workflow,
• Create Strategies & Designs To Be Applied World Wide For Lexus, Toyota, McLaren & Volvo On Digital Platforms Such As Enhancements User Experience & CD,
• Integration With Salesforce Platform & Marketing Cloud (Customer Data, Push Notification, Emails, Sms, Mobile, And Web Online Chat) Including User Journey Cycle,
• Manage Salesforce Accounts & User Roles (Privileges, Sub Accounts),
• Run Google Ads And Youtube Ads,
• Create Landing Pages For Promotions And Offers,
• Created And Developed The Best Practices For CRM That Could Be Implemented In Uae, Ksa, Bah Markets,
• Develop Loyalty System And Integrate It With Any System,
• Create And Develop The Digital & Mobile Advertising Strategy And Roadmap Across All Online Platforms (Media Buying, Channel Funnel, Etc.),
• Prepare Budgets And Reports To Monitor The Results Of All Running Campaigns,
• Developing The Connection Between The Online And Offline Marketing Using Advanced Technology,
• Monitor And Analyse Digital Marketing Updates And Trends,
• Creating & Generating All Kind Of Digital Reports,
• Dealing With IoT Such Beacons And Other Chips And Integrate It With The Salesforce Or Any Other CMS,

Aug 2016 – Jul 2018 · 1 yr 11 mos · Dubai, Dubai, United Arab Emirates

• Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands, employing 12,000 multicultural staff covering four continents.
• Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia .
• Some of the brands
• FASHION
• Aldo, Dune, Crocs, Athlete’s, Birkenstock, Call It Spring, Beverly Hills Polo Club, Juicy Couture, Levi’s, Garage, CHARLES & KEITH, Naturalizer, New Balance, Nine West, Pedro, Shoe Gallery, Skechers, TOMS, UGG, Tommy Hilfiger, Aeropostale
• COSMETICS
• Bottega, Inglot, Rituals
• FOOD
• Tim Hortons, Sbarro, Sumo Sushi, Cold Stone
• Responsibilities
• Handle & Manage Web & Apps for Apparel Group brands & (GCC)
• Program and design and build applications for both iOS & Android & Web platform
• Ensure the performance, quality, and responsiveness of applications
• Collaborate with a team to define, design, and ship new features
• Help maintain code quality, organization, and automatization
• Create and develop web applications & enhance E-commerce website,
• Integrate APIs
• Enhance loyalty App and user behavior and surveys with interactive notifications and better analysis,
• Skills
• Proficient with Objective-C & Swift and Cocoa Touch
• Experience with iOS & Android frameworks such as Core Data, Core Animation, etc.
• Experience with offline storage, threading, and performance tuning
• Familiarity with RESTful APIs to connect applications with back-end services
• A familiarity with other web technologies and UI/UX standards
• Understanding of Apple’s design principles and interface guidelines
• Familiarity with cloud message APIs and push notifications

May 2011 – Jul 2016 · 5 yrs 2 mos · Dubai

• Create Mobile Application for both IOS(iPad, iPhone) & Android
• Develop web applications & E-commerce website
• Project Manager for E-commerce website from A to Z including delivery & online payment integrations (www.mhgboutique.com)
• Manage & Develop IOS, Android, Web, loyalty application for the group and train how to use it and integrate a personality game to choose for you the best perfume (goo.gl/hzhZDR)
• Led development for time to track web application that was built from the ground up using the MEAN stack (MongoDB, Wordpress, AngularJS, and Node.js)
• Design websites in HTML, CSS, PHP, Bootstrap, JavaScript, and AngularJS
• Manage and mentor Social Media accounts
• Developing and Implementing SEO/Marketing Strategies & Create FB Campaign, Drive SEO Activities, Keyword Analysis, Backlink Audit
• Make Strategies for Off Page Optimization, Social Media Marketing, Landing Page
• Integrated APIs provider to enhance Loyalty App and user behavior and Surveys with interactive notifications and better analysis