Aug 2025 – Present · 7 mos

May 2023 – Aug 2025 · 2 yrs 3 mos

• Drive business growth and revenue generation through strategic SEM campaigns by targeting relevant audiences and maximizing conversions.
• Optimize campaign settings, ad placements, and targeting parameters to attract high-quality leads and drive sales.
• Implement effective conversion tracking and attribution models to measure the impact of SEM efforts on revenue generation.
• Analyze and interpret data to identify trends, insights, and opportunities for campaign optimization to drive higher revenue.
• Collaborate with sales and marketing teams to align SEM strategies with overall business goals and revenue targets.
• Continuously monitor and optimize campaign performance, adjusting bidding strategies, ad creatives, and targeting to maximize ROI.
• Conduct competitive analysis to identify market opportunities and develop strategies to outperform competitors and capture market share.
• Stay updated with industry trends, consumer behavior, and market dynamics to adjust SEM strategies and stay ahead in revenue generation.
• Utilize advanced SEM techniques, such as remarketing, dynamic ads, and audience targeting, to drive repeat business and increase customer lifetime value.
• Work closely with finance and analytics teams to track and report on SEM-driven revenue, providing regular insights and recommendations for improvement.
• Collaborate with website and UX/UI teams to optimize landing pages and user experience to increase conversion rates and drive revenue.
• Keep abreast of emerging SEM platforms, technologies, and trends to leverage innovative opportunities for revenue generation.

Mar 2022 – May 2023 · 1 yr 2 mos

Sep 2020 – Mar 2022 · 1 yr 6 mos