Chandan Das

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Proven expertise in crafting effective product marketing strategies.
Strong background in content creation and SEO optimization.
Experience leading teams to deliver high-quality content.

Stackforce AI infers this person is a Product Marketing Specialist with a strong focus on content strategy in the SaaS industry.

Contact

Skills

Core Skills

Product MarketingResearch And Development (r&d)Content StrategyContent DevelopmentMarketing StrategyTeam Coordination

Other Skills

Analytical SkillsBusiness-to-Business (B2B)Content Management Systems (CMS)Digital IllustrationDigital JournalismEditingEmail MarketingEmail StrategyEntertainment JournalismGoogle SheetsGraphic DesignMicrosoft ExcelNews WritingOnline Content CreationOnline News

About

As a seasoned Product Marketer with a rich background in content creation, digital marketing, and SEO, I bring a strategic approach to crafting and executing marketing initiatives. My career has evolved from being a detail-oriented Content Writer to a role where I focus on integrating content into broader marketing strategies that drive tangible results. With a solid understanding of SEO and analytics, I ensure that content not only engages but also ranks well and performs effectively across digital channels. In my roles at Perfios Software Solutions, CodeGama LLP, and Kapture CX, I've developed and implemented content marketing strategies that align with business objectives and resonate with target audiences. My proficiency in content management systems, basic HTML, and Google Marketing Tools enhances my ability to analyze content performance and adapt strategies as needed. My foundation in Journalism and Mass Communication enables me to create clear, compelling, and audience-focused content. I’m adept at managing teams and projects, ensuring that all content is not only high-quality but also relevant to current trends and audience needs. I am always eager to take on new challenges and leverage my skills in the dynamic field of product marketing. Reach out at chandandas1281@gmail.com for further discussion.

Experience

Perfios

2 roles

Associate Marketer

Apr 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · Hybrid

Product Marketing Analyst

Sep 2023 – Mar 2024 · 6 mos · Bengaluru, Karnataka, India · Hybrid

Perform thorough market research to understand trends and threats, ensuring our product remains competitive.
Collaborate across departments like Product Management, Sales, and Design to fine-tune product messaging and positioning.
Create captivating narratives and sales materials to support Sales and Marketing, informed by customer feedback and data analysis.
Lead the production of launch materials and orchestrate launch events for maximum impact, while continuously assessing and improving marketing strategies based on data.

Research and Development (R&D)Google SheetsProduct IdentificationAnalytical SkillsProduct MarketingBusiness-to-Business (B2B)

Codegama

Content Writer

Nov 2022 – Aug 2023 · 9 mos · Bengaluru, Karnataka, India · On-site

Wrote and edited high-quality, informative, and engaging content for various mediums, including websites, social media, blogs, articles, and PR copies.
Managed and built the content team to achieve the best possible results, including proofreading and editing content pieces.
Stayed current with the latest developments and trends in the blockchain, cryptocurrency, NFTs, and AI industry to ensure the content was always relevant and informative.
Created and curated visual content, such as infographics, to complement written content, and developed case studies and long-form articles on specific subject matters and projects to educate and persuade target audiences.

PresentationsGoogle SheetsWriting For The WebContent DevelopmentContent StrategyBusiness-to-Business (B2B)+3

Kapture cx

Content Writer

Aug 2022 – Oct 2022 · 2 mos · Bengaluru, Karnataka, India

Crafted clear marketing copy, blogs, and articles to highlight and promote products/services.
Created industry-specific e-books and composed social media content pieces.
Wrote and proofread website content, collaborating with the design team for web page illustrations.
Oversaw the publication and management of content using Content Management Systems.
Conducted proofreading and editing of blog posts before their publication.

SEO CopywritingBusiness-to-Business (B2B)Web Content WritingWordPressContent Management Systems (CMS)Content Development

Greedygame

Content Marketer

Mar 2022 – Jun 2022 · 3 mos · Bengaluru, Karnataka, India · On-site

Developed content marketing strategies and established short-term objectives for social media platforms.
Authored and published content for LinkedIn, Medium articles, and Wikipedia pages.
Formulated an editorial calendar, assigned tasks, and ensured adherence to deadlines.
Worked in collaboration with design and writing teams.
Monitored content performance using tools like Google Analytics and Semrush.
Optimized content for SEO and collaborated with various departments, including marketing and project management, to generate new ideas and develop initiatives, products, and services.

Marketing StrategySocial Media MarketingStrategic PlanningEmail MarketingBusiness-to-Business (B2B)Search Engine Optimization (SEO)

Techmagnate: digital marketing agency

Content Coordinator

May 2021 – Oct 2021 · 5 mos · New Delhi, Delhi, India

Authored various content types for clients such as Apollo and GIIS.
Headed and oversaw a team of over 20 content writers, monitoring their job performance outcomes.
Performed frequent content audits to pinpoint gaps and redundancies.
Managed a content marketing calendar to organize content creation and set delivery timelines.
Held editorial meetings with team members to discuss and evaluate proposed publication ideas.

Strategic PlanningBusiness-to-Business (B2B)Microsoft ExcelWeb Content WritingTeam CoordinationEmail Strategy

Freelance

Content Specialist

Apr 2020 – Aug 2022 · 2 yrs 4 mos

Designed content and provided strategic solutions to brands.
Wrote blog, articles, social media content, website content, and PPC content.
Wrote content that aligns with the client brand's strategy.
Analyzing content performance on Google Analytics and Semrush.
Optimizing content for SEO

Search Engine Optimization (SEO)Web Content WritingStrategic Content DevelopmentSocial MediaContent Development

Doordarshan kendra

News Intern

Jan 2020 – Feb 2020 · 1 mo · Greater Delhi Area

Provided 24/7 response to breaking news and emergencies, demonstrating a high level of urgency.
Gathered information from multiple sources to discern facts and opinions, crafting them into coherent stories for television or radio broadcasts.
Composed stories that were accurate, compelling, and thoroughly fact-checked.

Zee media corporation limited

Production Intern

Dec 2018 – Apr 2019 · 4 mos · Greater Delhi Area

Maintained a 24/7 readiness to address breaking news and emergencies, ensuring prompt and urgent responses.
Streamlined the transition from design to production by preparing and organizing necessary materials and documents for production managers.
Systematically organized, categorized, and documented samples for the use of production teams.
Monitored shift activities and compiled timely reports for management's review and assessment.