Jul 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India

• Lead optimization of routing models and delivery accuracy, improving hub-to-hub travel time accuracy from 45% to 91% through predictive algorithms and integrating traffic dynamics.
• Conducted CVRP-based simulations across multiple routing strategies, unlocking ~3% cost savings and 20% better workload distribution.
• Developed and implemented fraud detection and AI-driven user onboarding solutions, including in-house photo capture systems, facial liveness detection, and geo-fencing to proactively identify and address user fraud.
• Upgraded customer-facing features, including ETA accuracy (up to 88%) and instant UPI payments, reducing delivery time and increasing payment reliability.
• Implemented data-driven solutions for outlet location precision - enabling scalable, efficient, and secure logistics operations.
• Partner with engineering, ops, and business teams to launch high-impact products that accelerate growth and efficiency across B2B logistics and supply-chain operations.

Jun 2023 – Nov 2023 · 5 mos · Gurugram, Haryana, India · On-site

• I worked with the "Hyperpure" division of Zomato, which deals with the B2B business.
• Spearheaded the planning, data extraction, execution, and performance analysis for multiple sales campaigns, aimed at reducing wastage, improving retention, attracting new customers, and promoting key categories. These initiatives significantly boosted monthly revenue, customer retention, and acquisition rates. Collaborated with various teams to refine and optimize strategies.
• Developed funnels and dashboards to track customer behavior, resulting in notable increases in click-through rates, open-to-read rates, daily sign-ins, and orders.
• Automated workflows using Google Sheets, SQL ETLs, and Apache Airflow DAGs, enhancing team efficiency.
• Contributed to SEO optimization and managed Google Ads campaigns to improve website visibility using Google Ads Keyword Planner.