Debarchan Maitra

Chief Operating Officer

Kolkata, West Bengal, India20 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

14 years of experience in Digital Marketing.
Expert in Digital Business Development strategies.
Proven track record in managing cross-functional teams.

Stackforce AI infers this person is a Digital Marketing expert with a strong focus on Business Development in the SaaS industry.

Contact

Skills

Core Skills

Digital MarketingStrategyBrand MarketingHr MarketingProgram ManagementProduct MarketingMarketing AutomationEvent Management

Other Skills

Account ManagementAnalysing Various Market DataAnalysisBusiness DevelopmentCRMCampaign ManagementCloud ComputingCommunicationCompetition TrackingContent ManagementCross-functional Team LeadershipCustomer Relationship Management (CRM)Data MiningEmail MarketingEmployee Engagement

About

A results driven, self-motivated and resourceful person with an in depth understanding of all aspects of Digital Marketing. With a total experience of 14 years, Digital Marketing has gradually become my everything. With the challenging Digital World of evolvement and changes all over, you need to think out of the box to make things happen. SEO, SEM, SMM - there are so many terms available to play with. Along with these so called terms available, I focus on GTM along with business aspect - end of the day if you cannot develop business, nothing counts! So, let's chat/talk or have a F2F meet to discuss all these. Let's not Discuss only Digital Marketing but let us discuss on Digital Business Development.

Experience

System fresh consulting

Chief Operating Officer

Aug 2018 – Present · 7 yrs 7 mos · USA

Ascentspark software

Lead - Digital Marketing & Strategy

May 2018 – Present · 7 yrs 10 mos · Kolkata Area, India

Digital MarketingStrategy

Access pay

Sr. Marketing Manager

Jun 2015 – Jan 2018 · 2 yrs 7 mos · Kolkata

Worked as a Sr. Marketing Manager. Managed and supervised the following sections of Digital Marketing:
Market Research
Data Mining
Brand Marketing
Web Content
Social Media Management
Web Analytics
Competition Tracking (Involving ORM integration )
Campaign Management
Event Management
Impact Analysis
Team Activity Report
Analysing Various Market Data
In addition, took major role in HR Marketing for the organisation. The entire planning for HR Marketing, involving Pardot & SalesForce was done by me. Also, was responsible for Brand Marketing involving various tech events throughout APAC regions.

Market ResearchData MiningBrand MarketingWeb ContentSocial Media ManagementWeb Analytics+7

Zinfi

Sr.Program Manager

Sep 2008 – May 2015 · 6 yrs 8 mos · Kolkata Area, India

Program Management:
Majorly involved in interacting with big customers (US mainly) and understanding their need regarding the software/platform and accordingly work with the cross functional internal teams to get the customer requisition completed within the time frame and with perfection.
Worked as a ‘Sr. Program Manager’ with ZINFI for 6+ years. Actively involved in off-shore on-shore model with core management team. Actively involved in Program Management, Account Management. Activities involves Coordination involving cross functional teams to make sure projects are delivered within timeline & with perfection.
Marketing:
Managed and handled the Product Marketing, along with Content section of the organisation. Was responsible for managing the marketing planning, working directly with the CEO. Startign from Email marketing to PPC, Google Add Words, Google Analytics was managed. Also, was a part of the SEO team and supervised it.
Closely interacted with the Sales team, along with the CEO, for Sales funneling. Majorly handled organising Events (Mainly Webinars) and was responsible for planning the nurtering sides of leads generated along with funneling.
Majorly worked with the product development team for product automation. Was responsible for Marketing to Sales Automation planning and worked closely with the product development team to get the planning implemented and executed.

Program ManagementAccount ManagementProduct MarketingContent ManagementEmail MarketingPPC+4