Pallavi Dey

Digital Marketing Specialist

Dhanbad, Jharkhand, India4 yrs 8 mos experience

Key Highlights

  • Expert in crafting engaging content strategies.
  • Proven track record in boosting email engagement.
  • Skilled in SEO optimization for digital content.
Stackforce AI infers this person is a Content Marketing Specialist with a focus on digital engagement strategies.

Contact

LinkedIn

Skills

Core Skills

Content MarketingSeoContent StrategyCopywriting

Other Skills

Analytical SkillsCollaborationCommunicationContent CreationContent ManagementContent OptimizationCreative WritingDigital MarketingEmail CampaignsEmail MarketingEvent ManagementEvent PlanningHuman Resources (HR)MarketingProduct Marketing

About

I’m a Content Strategist and Copywriter who loves turning ideas into stories that connect with people and deliver results. I help brands create content that grabs attention and makes an impact. Whether writing catchy social media posts or building full content strategies, I focus on ensuring every word reflects the brand and speaks to the audience. I aim to help businesses communicate, engage with customers, and grow successfully. Let’s work together to create content that works! 🚀

Experience

Avua

Content Marketing

Aug 2025 – Present · 7 mos · London Area, United Kingdom · Remote

  • Crafting strategic, story-driven marketing content that builds brand presence and drives engagement. I work across multiple digital channels — from social media and blogs to website copy and email marketing campaigns, ensuring every piece aligns with the brand voice and business goals. I also collaborate with design and marketing teams to develop impactful content calendars, marketing decks, and creative assets.
  • Key Highlights:
  • Planned and executed email marketing campaigns to boost engagement and conversions
  • Built content strategies across social media, blogs, and YouTube
  • Created optimized website and marketing copy aligned with SEO goals
  • Designed marketing decks and visuals using Canva
  • Collaborated on lead-generation campaigns and brand messaging
Content MarketingEmail MarketingSEOContent StrategyCollaboration

Skil.ai

Content Strategist

Dec 2023 – Jul 2025 · 1 yr 7 mos · New Jersey, United States · Remote

  • Content creation (articles, blogs, website copy, social media, etc.)
  • Content strategy and planning
  • Content management and publishing
  • Content optimization for SEO and GEO, and user experience
  • Content repurposing and curation
  • Content performance analysis and reporting
  • Email campaign creation and execution
  • Ensuring brand consistency across all content
Content CreationContent StrategySEOContent ManagementEmail Campaigns

Alore - growth os

Email copywriter

Jan 2023 – Oct 2023 · 9 mos · Bengaluru, Karnataka, India · On-site

  • Creating compelling email campaigns, newsletters, and marketing communications
  • Crafting persuasive subject lines and email copy that drives engagement
  • Researching and developing comprehensive, results-driven case studies
  • Structuring narratives that showcase client challenges, solutions, and outcomes
  • Conducting stakeholder interviews and gathering relevant information
  • Ensuring brand consistency and messaging across all content
  • Optimizing copy for target audiences and marketing channels
  • Analyzing performance metrics and adapting strategies accordingly
  • Repurposing content for maximum reach and impact across platforms
  • Collaborating with cross-functional teams on content planning and execution
Email CampaignsCopywritingResearchContent Optimization

Infinity business insights

Junior content writer

Jun 2022 – Dec 2022 · 6 mos · Pune, Maharashtra, India

Freelancer.com

Content writer

Feb 2021 – May 2022 · 1 yr 3 mos · Remote

Education

Symbiosis School for Online & Digital Learning

Master of Arts - MA — Mass Communication/Media Studies

Sep 2022 – Dec 2024

Sister Nivedita University

Bachelor of Arts - BA — Mass Communication/Media Studies

Jan 2018 – Jan 2021

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