Shivam Verma

Business Development Executive

New Delhi, Delhi, India6 yrs 10 mos experience

Key Highlights

  • Expert in developing end-to-end marketing strategies.
  • Proficient in managing digital advertising campaigns across multiple platforms.
  • Strong background in digital marketing and business analytics.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on MarTech and campaign management.

Contact

Skills

Core Skills

Digital MarketingMarketing Strategy

Other Skills

Ad ServingAdobe AnalyticsAdvertisingAmazon Marketing Services (AMS)Campaign ManagementCampaign Performance AnalysisCampaign StrategiesCommunicationCross-functional CollaborationDV 360Data AnalysisFacebook Ads ManagerFacebook MarketingGoogle AdsGoogle Adwords Professional

About

As a Marketing Manager at AGL - Hakuhodo, I develop and implement end-to-end marketing strategies for TVS Bikes & Products. I manage digital advertising campaigns on Google Ads, Meta, DV 360, and oversee Influencer Marketing efforts. I coordinate campaign execution, ensuring timelines and budget adherence, and analyze campaign performance to optimize strategies based on insights. I also conduct market research to identify trends and opportunities, and collaborate cross-functionally with Sales, Product, and Creative teams. I have a strong background in digital marketing and business analytics, with certifications from Google Digital Academy and an MBA in Marketing. I am passionate about creating effective and engaging marketing solutions that drive results.

Experience

Agl - hakuhodo

Manager - Account Management & Marketing Strategy

Jul 2024Present · 1 yr 8 mos · Noida, Uttar Pradesh, India · On-site

  • Develop and implement end-to-end marketing strategies for TVS Bikes & Products.
  • Manage digital advertising campaigns on Google Ads, Meta, DV 360, and oversee Influencer Marketing efforts.
  • Coordinate campaign execution, ensuring timelines and budget adherence.
  • Analyze campaign performance, optimize strategies based on insights.
  • Conduct market research to identify trends and opportunities.
  • Collaborate cross-functionally with Sales, Product, and Creative teams.
  • Manage marketing budgets and prepare regular performance reports.
Google AdsMetaDV 360Influencer MarketingCampaign Performance AnalysisMarket Research+4

Dentsu

3 roles

Account Manager - Retail Media

Feb 2024Jul 2024 · 5 mos · Gurugram, Haryana, India · Hybrid

Account Manager - Paid Search

Promoted

Aug 2022Feb 2024 · 1 yr 6 mos · Gurugram, Haryana, India · Hybrid

Senior Analyst - Paid Search

May 2022Aug 2022 · 3 mos · Gurugram, Haryana, India · Hybrid

Cognizant

Sr. Traffic Manager

Mar 2019Feb 2022 · 2 yrs 11 mos · Gurugram, Haryana, India · On-site

Education

Indian Institute of Technology, Delhi

Digital Marketing and Business Analytics

Aug 2021Oct 2022

Indira Gandhi National Open University

Master of Business Administration - MBA — Marketing

Jan 2019Jan 2021

Delhi University

Bachelor of Commerce

Jan 2015Jan 2017

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