S

Soumili Roy

Co-Founder

Kolkata, West Bengal, India7 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Expert in driving revenue through strategic content.
  • Proven track record in optimizing LinkedIn for lead generation.
  • Skilled in creating high-converting marketing funnels.
Stackforce AI infers this person is a SaaS and MarTech content strategist with a focus on revenue-driven content creation.

Contact

Skills

Core Skills

CopywritingContent MarketingLinkedin MarketingEditorial DevelopmentContent EditingProject ManagementContent StrategySeoContent Management

Other Skills

About USBloggerBloggingCMSCanvaCommunicationCompetitor AnalysisContent CurationContent DevelopmentContent Management Systems (CMS)Copy EditingCreative WritingEditingEmployee TrainingGoogle Analytics

About

Are your blog posts packed with effort but not leading to product sign-ups, demo bookings, or customer retention? Is your LinkedIn presence failing to generate qualified leads or pull in the decision-makers who actually convert? If your content isn’t driving growth, it’s not doing its job. Hi, I’m Soumili, Senior Content Editor and LinkedIn Strategist with 8 years of experience, helping SaaS, MarTech, and FinTech brands build content systems that directly impact revenue. Working with me means: 1) Higher product sign-ups and trial activations through content designed around user intent and requirement 2) Consumer-led editing that aligns content to your product’s value props, positioning, and use cases so readers move from "interested" to "engaged" 3) LinkedIn strategies that attract your ICP and warm them up before your SDRs even reach out, leading to faster, more qualified sales conversations 4) Better-performing marketing funnels, from top-funnel blogs to core-product long forms, because every asset is edited with outcomes in mind Work with me if you need: - A content system that sells, not just "reads well" - A LinkedIn presence that gets more sign-ups, demo requests, and brand credibility - A partner who works like an in-house strategist, collaborating with PMMs, SEs, and product teams to ship content that actually moves users Still on the fence? I’m happy to show you what that looks like. Let’s talk (no pitch). (Also: if you're into books or weirdly niche SaaS UX details, we'll get along.) 📩 Reach me at: soumili.roy.work@gmail.com ☕ Open to virtual or IRL coffee chats.

Experience

Penrose llc

Lead Copywriter

Jun 2025Present · 9 mos · Remote

  • 🔹 Lead Copywriter at Penrose LLC + BeyondGTM (joint), working with U.S.-based product and service brands to drive revenue through strategic, outcome-focused content
  • 🔹 Own and optimize LinkedIn outreach frameworks—crafting response-oriented scripts that improve connection rates and prime ICPs for sales conversations
  • 🔹 Head of a team of 6 writers/lead gen specialists across senior and junior roles (also responsible for hiring and building a proactive, performance-driven team)
  • 🔹 Create conversion-focused copy for product pages, sign-up flows, demo pages, and onboarding emails, boosting trial activations and user retention
  • 🔹 Design content strategies tailored to each client’s funnel stage, from top-of-funnel SEO blogs to long-form product explainers and Wikipedia entries
  • 🔹 Champion a “consumer-led editing” approach that aligns every piece of content with product positioning, use cases, and real buyer intent
  • 🔹 Ensure every piece—whether a blog, landing page, or email—is edited with clear business outcomes, from increasing MQLs to improving demo conversions
  • 🔹 Collaborate closely with client teams to shape messaging that turns interest into action, anchored in positioning, psychology, and precision copywriting
CopywritingOperations ManagementContent MarketingLinkedIn Brand Strategist

Iscribblers

2 roles

Senior Content Editor

Promoted

Feb 2025Present · 1 yr 1 mo

  • Edit and optimize B2B SaaS content for clarity, accuracy, and SEO best practices.
  • Ensure quality assurance for technical articles, breaking down complex concepts.
  • Develop editorial workflows to improve content turnaround without sacrificing quality.
  • Mentor 10+ freelancers, providing guidance and feedback.
  • Edit technical and SaaS content for industry-leading brands, including ClickUp.
  • Implement SEO strategies with keyword research, internal linking, and brand positioning.
  • Conduct content audits to identify gaps, redundancies, and optimization opportunities.
  • Review and refine content briefs to align with project objectives and audience needs.
  • Manage LinkedIn content strategy, optimizing engagement and brand presence.
  • Create, edit, and oversee newsletters to maintain audience engagement and retention.
Editorial DevelopmentContent EditingWordPressLinkedIn Brand Strategist

Freelance SaaS Editor

Sep 2024Feb 2025 · 5 mos

Content EditingEditingCopy Editing

Firmax

Co-Founder

Apr 2024Present · 1 yr 11 mos · India · Remote

  • Imagine this:
  • 🟢A high-converting website or mobile app that effortlessly attracts customers
  • 🟢Engaging copy that makes your audience stop, read, and take action
  • 🟢Automated systems that work for you, giving you time to focus on growth
  • 🟢A LinkedIn personal brand that gets you noticed by the right people
  • No more struggling with unclear strategies or guessing what works.
  • You deserve clarity, efficiency, and real results that push your business forward.
  • When you work with us - we take care of the heavy lifting, so you can focus on what matters: scaling, growing, and maximizing your business.
  • Ready to break through barriers?
  • DM me "Grow" and let’s make it happen.
CopywritingProject ManagementLinkedIn MarketingLinkedIn Brand StrategistContent MarketingStart-up Leadership+1

Adeptd

3 roles

Head of Content

Promoted

Mar 2024Jul 2025 · 1 yr 4 mos

Senior Content Executive

Jun 2023Mar 2024 · 9 mos

  • Managing and overseeing work of a team of interns
  • Executed email marketing campaigns for global clients.
  • Utilized in-house CMS for efficient webpage structuring.
  • Ensured content quality through proofreading and editing.
  • Optimized all webpage content for enhanced user experience.
  • Crafted website copy and content specifically for U.S. clientele.
  • Conducted SEO evaluations and identified content opportunities.
  • Continuously updated SEO strategies based on tool analysis results.
  • Collaborated with clients to ensure content alignment with brand voice.
Keyword AnalysisContent StrategyLinkedIn Brand StrategistSEO CopywritingSEOContent Development+1

Freelance Content Editor

Feb 2023Jun 2023 · 4 mos

Content StrategyWeb Content WritingContent EditingSEO

Collegedunia

2 roles

SEO Content Specialist

May 2022Feb 2023 · 9 mos

  • Wrote, edited, and proofread content.
  • Managed freelance writers and editors.
  • Provided in-depth editorial training to interns.
  • Conducted comprehensive competitor research.
  • Leveraged HTML, Google Analytics, and Search Console.
  • Utilized tools like SEMrush, Ahrefs, and Keyword analytics.
  • Updated homepage articles with the latest academic details.
  • Oversaw freelance content via the Organizational editor platform.
  • Designed infographics, charts, and academic visuals using Canva and draw.io.
  • Used Organizational CMS platform (Laravel) to design webpages, update content, etc.
Google AnalyticsKeyword AnalysisGoogle Search ConsoleContent StrategyContent ManagementEditing+7

Freelance Content Writer

Feb 2021Apr 2022 · 1 yr 2 mos

Linkedin

LinkedIn Brand Strategist

Jan 2022Present · 4 yrs 2 mos

Always first

News Editor

Apr 2020Jan 2021 · 9 mos

Instagram MarketingContent Curation

The pen wielders

Content Writer and Curator

Sep 2019Feb 2021 · 1 yr 5 mos · India

The penning emotions

Content Writer

Aug 2019Mar 2020 · 7 mos

Web Content WritingContent EditingSearch Engine Optimization (SEO)

Bluetick consultants

2 roles

Content Director and Editor

Jun 2019Apr 2020 · 10 mos · Indore, Madhya Pradesh, India

Social Media

Content Writer

Mar 2019Jun 2019 · 3 mos · Indore, Madhya Pradesh, India

Project ManagementContent StrategyWeb Content WritingContent ManagementContent DevelopmentGuest Post+4

Cliqtocart.in

Content Strategist

Nov 2018Feb 2019 · 3 mos

Education

Triveni Devi Bhalotia (TDB) College, Raniganj

Honours — Computer Science

Jan 2019Jul 2022

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