Jasleen Kaur Bhasin — Digital Marketing Specialist

I am a content specialist with 13+ years of experience in creating strategic, high-impact content that strengthens brand presence and drives business results. My expertise spans content strategy, content management, marketing communications, copyediting, and proofreading, with a focus on delivering clear, accurate, and engaging narratives across digital platforms.As a content strategist and content manager, I have led end-to-end initiatives for websites, landing pages, campaigns, leadership branding, and corporate communication. I also specialise in LinkedIn profile optimization, helping professionals and organisations enhance visibility, improve engagement, and build strong digital identities.My experience covers a wide range of social and digital content, including SEO-focused writing, campaign messaging, emailers, flyers, and brochures. An SEO-certified professional with a PGDM in HR, I combine editorial excellence with operational rigour. I am proficient in content operations, leveraging platforms like SharePoint, Workfront, Canva, and other tools to streamline workflows and deliver high-quality output efficiently.Core strengths include:-> LinkedIn Advertising & Personal Branding: Enhancing digital presence and long-term engagement-> Marketing Communications: Crafting messages that resonate across audiences and platforms-> Content Development & Writing: Producing compelling, well-structured content aligned with business prioritiesI thrive at the intersection of strategy, creativity, and execution, helping organizations and individuals elevate their digital impact through thoughtful, results-oriented content.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in digital branding and SEO strategies.

Location: Delhi, Delhi, India

Experience: 9 yrs 4 mos

Skills

Content Strategy
Knowledge Management
Content Marketing
Editing
Social Media Marketing
Content Writing

Career Highlights

Over 13 years of content strategy experience
Expert in LinkedIn profile optimization
Proficient in SEO-focused content creation

Work Experience

Protiviti India Member Firm

Deputy Manager - Content Strategy (3 yrs)

Tech Mahindra Business Process Services

Lead - Content Marketing (1 yr 4 mos)

Publicis Sapient

Content Strategist (2 yrs 9 mos)

Digital Vidya

Sr. Associate - Content Marketing (2 yrs)

Associate - Content Marketing (1 yr)

Content Writer (1 yr)

Shemrock and Shemford Group of Schools Corporate Office

Junior Content Writer (2 yrs 3 mos)

Education

PGDM at All India Management Association (AIMA)

B.Com Program at Sri Guru Gobind Singh College Of Commerce

Jasleen Kaur Bhasin

Digital Marketing Specialist

Delhi, Delhi, India9 yrs 4 mos experience

Most Likely To Switch

Key Highlights

Over 13 years of content strategy experience
Expert in LinkedIn profile optimization
Proficient in SEO-focused content creation

Stackforce AI infers this person is a Content Marketing Specialist with expertise in digital branding and SEO strategies.

Contact

Skills

Core Skills

Content StrategyKnowledge ManagementContent MarketingEditingSocial Media MarketingContent Writing

Other Skills

BloggingBrand ConsistencyBrand ManagementCandidate GenerationContent DevelopmentContent ManagementCurriculum DevelopmentData-driven Content StrategiesDigital MarketingFactoreal Automation ToolInfluencer MarketingKeyword DensityLinkedIn MarketingMarketingMarketing Collaterals

About

Experience

Protiviti india member firm

Deputy Manager - Content Strategy

Mar 2023 – Present · 3 yrs · Gurugram, Haryana, India

As a Content Strategy & Knowledge Management professional, I:
1.) Elevate leadership LinkedIn profiles with industry-focused, thought leadership content
2.) Ensure client proposals maintain brand consistency and quality
3.) Enable content co-creation & knowledge repositories across multiple solution verticals
4.) Design data-driven content strategies to boost brand visibility, engagement, and reach
5.) Craft impactful case studies showcasing expertise in Internal Audit & Financial Advisory

Content StrategyKnowledge ManagementBrand ConsistencyData-driven Content Strategies

Tech mahindra business process services

Lead - Content Marketing

Nov 2021 – Mar 2023 · 1 yr 4 mos · Noida

Worked around content strategy, SEO content, and marketing collaterals for IBU marketing for the Business Process Services vertical catering to different services and industries.
Competent of using Factoreal automation tool to drive EDM Campaigns.
Leading Tech Talk Sessions with industry leaders on BPS verticals around - CX, Conversational AI, WAH solutions, RCG, MDM and more.

Content StrategySEO ContentMarketing CollateralsFactoreal Automation ToolContent Marketing

Publicis sapient

Content Strategist

Feb 2019 – Nov 2021 · 2 yrs 9 mos · Gurgaon, India

Designated as a Content Strategist, I'm working for a finance-based project- The Capital Group. KRAs-
1.) Proof-reading and editing financial reports
2.) Updating existing SOPs and drafting fresh SOPs for different worktypes
3.) Competent to use project management tools like - SharePoint, Smartsheet and Workfront.

ProofreadingEditingProject Management ToolsContent Strategy

Digital vidya

3 roles

Sr. Associate - Content Marketing

Promoted

Oct 2016 – Oct 2018 · 2 yrs

Interacting with industry leaders, experts and influencers for different marketing collaterals and activities.
Indulging in Sponsorships and other PR-based events, seminars and workshops for Marketing activities.
Driving Social Media Marketing (SMM) Activities for the company.
Coordinating with Graphic designing team to develop best visuals and graphics.
Developing well-researched content for digital marketing & data analytics trainings and courses, social media marketing related articles and write-ups.
Managing Search Engine Optimized Content (SEO) (Both On-page and Off-page) content for multiple websites and blogs.
Editing the Write-Ups and ensuring their timely delivery.
Uploading of prepared content and keeping a tab on how they appear on website and correcting any error.
Heading Digital Marketing Internship Programme.
Interaction with different genre-based bloggers for guest blogging opportunities for and from the brand side.

Social Media MarketingSEO Content ManagementContent DevelopmentContent Marketing

Associate - Content Marketing

Oct 2015 – Oct 2016 · 1 yr

Indulging in Sponsorships and other PR-based events, seminars and workshops for Marketing activities.
Assisting in Social Media Marketing (SMM) Activities for the company.
Developing well-researched content for digital marketing trainings and courses, social media marketing related articles and write-ups.
Managing Search Engine Optimized Content (SEO) (Both On-page and Off-page) content for multiple websites and blogs.
Editing the Write-Ups and ensuring their timely delivery.
Uploading of prepared content and keeping a tab on how they appear on website and correcting any error
Heading Digital Marketing Internship Programme.

SEO Content ManagementSocial Media MarketingContent DevelopmentContent Marketing

Content Writer

Oct 2014 – Oct 2015 · 1 yr

Responsible for Search Engine Optimized Content (SEO) (Both On-page and Off-page)
Assisting in Social Media Marketing (SMM) Activities for the company.
Website Content management.
Developing well researched content for digital marketing trainings and courses, social media marketing related articles and write-ups.
Developing & Managing content for multiple websites and blogs.
Editing the Write-Ups and ensuring their timely delivery.
Uploading of prepared content and keeping a tab on how they appear on website and correcting any error.
Heading Digital Marketing Internship Programme.
Well-versed with Wikipedia page content creation.

SEO Content ManagementSocial Media MarketingContent DevelopmentContent Marketing

Shemrock and shemford group of schools corporate office

Junior Content Writer

Jul 2012 – Oct 2014 · 2 yrs 3 mos

Drafted engaging blogs, franchise-based articles, and parenting articles.
Designed marketing journals and brochures and developed content for internal magazine.
Edited and proofread write-ups, ensuring high-quality and error-free publication.
Drafted comprehensive lesson plans for primary grades in Math, English, Hindi, Science, and General Knowledge.
Created innovative curriculum for playgroup focusing on early childhood development, and learning fundamentals.

Content WritingSEO Content Management