Abinash Patra

Associate Consultant

India5 yrs 2 mos experience

AI Enabled

Key Highlights

Certified Marketing Automation Developer with diverse platform expertise.
Delivered GDPR-compliant campaigns for global clients.
Passionate about leveraging technology for marketing solutions.

Stackforce AI infers this person is a Marketing Automation Specialist with expertise in MarTech solutions.

Contact

Skills

Core Skills

Salesforce Marketing CloudCampaign ManagementJourney BuilderAudience SegmentationAdobe CampaignMarketing AnalyticsHcl Unica

Other Skills

AMPscriptAMPscript DevelopmentAMPscript TemplatesAnalytical SkillsArtificial Intelligence (AI)Automation StudioBusiness AnalyticsCRM IntegrationCTR OptimizationCampaign AnalysisCampaign InsightsCampaign ReportingCampaign SchedulingCampaign Schema DesignCascading Style Sheets (CSS)

About

I’m a certified Marketing Automation Developer with hands-on experience across Salesforce Marketing Cloud (SFMC), Adobe Campaign Classic, and HCL Unica. My core expertise lies in designing and executing personalized, automated, and data-driven campaigns across Email Studio, Journey Builder, Automation Studio, CloudPages, and Contact Builder. I’ve successfully delivered campaigns for global clients in retail, automotive (UK), financial services, and software (USA), ensuring GDPR compliance and maximum ROI. Skilled in AMPscript, SQL, REST/SOAP APIs, and SFTP, I build scalable campaign journeys and integrate seamlessly with external CRMs and data pipelines. I’m passionate about solving marketing problems with technology—building cross-channel lifecycle journeys, enabling audience segmentation, and creating real-time marketing experiences. I’ve contributed to global teams at Accenture, Genpact, Cognizant, and Xcelpros, consistently delivering results in fast-paced, data-first environments.

Experience

Accenture

Senior Analyst

Oct 2024 – Present · 1 yr 5 mos · India · Hybrid

Salesforce Marketing Cloud (SFMC) | Journey Development | Email Studio | Automation Studio | CloudPages | Campaign Management
AMPscript Development | Data Extension Design | SQL Queries | Dynamic Content Creation
CRM Integration | REST/SOAP API Integration | SFTP File Automation | Triggered Sends
Customer Segmentation | Campaign Scheduling | GDPR Compliance | KPI Dashboards

Salesforce Marketing CloudJourney DevelopmentEmail StudioAutomation StudioCloudPagesCampaign Management+12

Genpact

Business Analyst

Jun 2024 – Oct 2024 · 4 mos · Gurugram, Haryana, India · Hybrid

Customer Journeys | Journey Builder | Audience Segmentation | Automation Studio
AMPscript Templates | SQL Personalization | Campaign Reporting | Trigger Logic
REST API Integration | SFTP Transfers | Real-Time CRM Data Sync | Compliance Checks
Campaign Analysis | Open Rate & CTR Optimization | Data Extension Maintenance

Customer JourneysJourney BuilderAudience SegmentationAutomation StudioAMPscript TemplatesSQL Personalization+10

Cognizant

2 roles

Process Specialist

Oct 2023 – Jun 2024 · 8 mos · Hyderabad, Telangana, India · Hybrid

Senior Process Executive

Sep 2021 – Oct 2023 · 2 yrs 1 mo · Hyderabad, Telangana, India · Hybrid

Adobe Campaign | Salesforce Marketing Cloud (SFMC) | Platform Migration | Workflow Templates | AMPscript | Oracle Developer | QA Testing
Technical Documentation | Campaign Schema Design | Dynamic Blocks | Adobe Workflows
SQL-Based Validation | QA/UAT Execution | Legacy Platform Transition | Process Optimization

Adobe CampaignSalesforce Marketing CloudPlatform MigrationWorkflow TemplatesAMPscriptOracle Developer+8

Xcelpros

Associate Digital Marketing

Dec 2020 – Aug 2021 · 8 mos · Bengaluru, Karnataka, India · Hybrid

Marketing Analytics | HCL Unica Campaigns | Toad Database | Google Analytics | Competitor Research
Audience Segmentation | Workflow Design | Campaign Insights | Data Analytics
Email Targeting | Reporting Dashboards | Market Benchmarking | Database Marketing Analytics

Marketing AnalyticsHCL Unica CampaignsToad DatabaseGoogle AnalyticsCompetitor ResearchAudience Segmentation+8