Jan 2021 – Jan 2022 · 1 yr · Toronto, Ontario, Canada

Mar 2020 – Apr 2021 · 1 yr 1 mo · Toronto, Ontario, Canada

• Experienced designing B2B SaaS product. Implemented iterative design process, based on user interviews and co-creative exploratory research methodologies.
• Drove product strategy to achieve business goals like addressing new market segment, customer acquisition rate.
• Designed Data Visualization Dashboards and B.I. tools, native inbox, documents organization and tracker, payment gateway etc.
• Helped innovate business and pricing model to increase customer acquisition and retention by 250% and reducing CAC.
• Introduced Agile practices and use of tools like BurnDown Chart and Release Plans.
• Product Ownership - Experience in writing user stories, success criteria, managing tasks on Jira for developers, testing newly implemented features for bugs and usability issues.

Feb 2020 – Mar 2020 · 1 mo · Toronto, Ontario, Canada

• Joined the growing team of a young startup Dropisle. An ecommerce app targeted for the continent of Africa, which provides a platform to connect buyers and sellers to sell a wide variety of items including apparels, furniture, accessories etc.
• Helping the team with adding more features to their MVP model of the iOS app.
• Redesigning the interface of the iOS app, while creating new the style guide and building project asset in coherence to the material design for future android app.
• Revamping the site map and interface of their website.

Apr 2019 – Apr 2020 · 1 yr · Toronto, Ontario, Canada

• Designed and Innovated AR interface for an e-commerce iOS app.
• Used Analytics tools (Amplitude and Segment) and made Data informed design decisions to meet business goals such as reducing abandonment rate by 70%.
• Employed Research methodologies such as surveys, user interviews, gorilla testing, unmoderated usability testing (on Validately), participant screening, and moderated task analysis to gain customer insights.
• Defined success metrics and KPIs for each release cycles and design increments.
• Developed brand identity from scratch, including style guide, company and app logo, Ui components and Design System, brand voice etc.

Sep 2017 – Apr 2019 · 1 yr 7 mos · New Delhi

• I was the youngest designer in the ‘Design team’ of HKS Inc, New Delhi office. I helped the firm win 3 large scale design+build projects, and assisted with several other projects, often wearing many hats at the same time.
• I was the lead exterior designer for Al Nahda: Mother and Child Hospital project in Dubai. My design option won the competition and the project was awarded to HKS India office.
• I assisted with the exterior design of Tata Memorial Hospital project. Used parametric design, which resulted in project being awarded to HKS Inc, India office.
• Worked in collaborative multidisciplinary teams, conducted brainstorming sessions, and participated in innovative competitions.
• Assumed the additional responsibility of BIM technician, animation and visualization artist, 3D modeling, infographic design, and still renders.

Jun 2017 – Jul 2017 · 1 mo · Fredericia, Denmark

• Represented 'India' team at EASA 2017, held in Fredericia, Denmark. We were selected through a tough competition to represent our country. At the EASA convention, we worked for the Unline project.
• While at the 3 weeks convention, we also participated in urban redevelopment competition held by municipality of Fredericia, and won 3rd position at it.

Sep 2016 – Jan 2017 · 4 mos

• Coordinated the LIK Trophy and Shortlisted in 'top 10 in 2017' at, Annual NASA Convention, Sonipath, India.

Sep 2016 – Jan 2017 · 4 mos

• Coordinated the 'University of Westminster' trophy for 59th Annual NASA Convention. Won the 'Special Mention' trophy at 2nd position.
• We worked at the site for 3 months, transforming an abandoned land into a playground for underprivileged children, using only waste materials.

Sep 2016 – Jan 2017 · 4 mos

• Coordinated the GRIHA Trophy for 59th Annual NASA convention and got Shortlisted in top 8 .

Sep 2016 – Jan 2017 · 4 mos

• Coordinated ANDC (Annual NASA Design Competition) for 59th NASA convention and won 2nd position, Special Mention trophy at 2017 Annual NASA convention.

May 2016 – Jun 2016 · 1 mo · Noida, Uttar Pradesh, India

• Worked closely with chief trustee Sindhu Ravi, on welfare of women and children; assisting with NGO’s mobile health and dental checkup.
• Involved with restoring a disfunded government elementary school; assisted with painting walls, distributing school supplies and mentoring kids whilst motivating them towards better education.
• Designed a few flyers, posters, and banners for the organizational events. Suggested improved functionality and user experience for the website

Jan 2016 – Jun 2016 · 5 mos · New Delhi

• A five month internship, at HKS Inc. Delhi Office, in which I got hands on experience working with large scale projects, in sprints for fast-paced competitions.
• Assisted with facade and interior design on Apollo Proton therapy centre. Was incharge of final visualizations.
• Assigned with multitude of responsibilities including BIM coordination, 3D modeling, graphic design, visualization, concept and design articulation.

Sep 2014 – Jan 2015 · 4 mos

• Coordinated the LIK Trophy and Shortlisted in 'top 20 in 2015' at, Annual NASA Convention, Sonipath, India.