Abhi Pal

Digital Marketing Specialist

South Delhi, Delhi, India8 yrs 10 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in SEO and digital marketing strategies.
Proven track record in data-driven campaign management.
Strong leadership skills in team building and project execution.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and data-driven strategies.

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Skills

Core Skills

Search Engine Optimization (seo)Digital Marketing

Other Skills

AI Search OptimizationAdsenseAhrefAhrefsAnalytical SkillsArtificial Intelligence (AI)AuditingBaristaBarista TrainingBlog MarketingBrand DevelopmentBrand ManagementBusiness DevelopmentCRO ManagementCafe

About

In my role as a Digital Marketer, I’ve led high-performing teams to execute data-driven campaigns that drive visibility, leads, and business growth. I specialize in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) — helping brands appear in AI-powered search results, featured snippets, voice searches, and zero-click queries. My approach blends content strategy, schema markup, and local SEO optimization to strengthen online authority and organic reach. Alongside organic growth, I also manage Meta Ads (Facebook & Instagram), crafting lead-generation and performance campaigns that deliver measurable ROI and brand awareness. I stay ahead of evolving digital trends, leveraging AI-driven search updates and data insights to build smart, scalable strategies that help businesses grow faster and stand out in competitive markets.

Experience

Quokka labs

Digital Marketing Specialist

Aug 2023 – Present · 2 yrs 8 mos · Noida, Uttar Pradesh, India · Hybrid

1. Data Analysis: Analyzing digital marketing data to assess campaign performance, identify trends, and make data-driven recommendations.
2. Keyword Research: Conducting keyword research to optimize SEO strategies and improve search engine rankings.
3. Competitor Analysis: Studying competitors' digital marketing efforts to identify opportunities and threats.
4. Website Analytics: Utilizing tools like Google Analytics to track website traffic, user behavior, and conversions.
5. Conversion Rate Optimization: Identifying areas for improvement in conversion funnels and implementing strategies to increase conversion rates.
6. Content Analysis: Evaluating the effectiveness of digital content, such as blog posts, emails, and social media posts, and making content recommendations.
7. Email Marketing: Managing and optimizing email marketing campaigns, including A/B testing and segmentation.
8. Social Media Analysis: Assessing social media performance, engagement, and audience behavior to refine social media strategies.
9. Reporting: Creating detailed reports and dashboards to communicate key performance metrics and insights to stakeholders.
10. Audience Segmentation: Defining and segmenting target audiences to tailor marketing efforts effectively.
11. Stay Updated: Stay current with industry trends and emerging digital marketing technologies.
12. Testing and Experimentation: Conducting A/B tests and experiments to discover what strategies work best.
A Digital Marketer plays a crucial role in helping businesses make informed decisions, improve their online presence, and achieve their marketing objectives in the digital landscape.

Marketing StrategySearch Engine Optimization (SEO)Social Media Optimization (SMO)SMMSEO AuditsTechnical Seo+26

Nethues technologies pvt. ltd.

Digital Marketing Analyst

Apr 2023 – Aug 2023 · 4 mos · Rohini, Delhi, India · On-site

Handling Team Digital Marketing Work
Technical SEO Audit
On-page & off-page SEO
Lead Generation
Keyword Research
Competitor analysis to identify content gaps and areas for improvement in website design
Developing Digital Marketing strategies which improved the ranking of the website in SERP &
eventually brought the website on the first page of search results.
Running paid campaigns on search engine, social media (SMM), etc for lead generation or brand awareness
Optimize GMB and its keywords ranking
Researching & analyzing google analytics & search console as per standard
Website Audit & support to team for fixing those issues
Monitor and evaluate search results and search performance across the major search channels
Keyword Research
Skills: Digital Marketing · Team Leadership · Social Media Marketing · Social Media Optimization (SMO) · Search Engine Optimization (SEO) · Search Engine Marketing (SEM)

Keyword ResearchKeyword GenerationKeyword AnalysisDigital MarketingStrategic MarketingTechnical Seo+4

Netcom learning

Digital Marketing Specialist

May 2022 – Mar 2023 · 10 mos · Noida, Uttar Pradesh, India · Remote

Implemented advanced SEO strategies to improve website ranking and drive organic traffic growth.
Conducted detailed keyword research and optimized content for target audiences and search engines.
Monitored and analyzed website performance using tools like Google Analytics and Search Console to refine SEO tactics.
Executed successful on-page and off-page optimization, including link-building and technical SEO improvements.
Collaborated with content teams to create SEO-friendly blogs, landing pages, and ad copy.
Managed PPC campaigns on Google Ads, ensuring high ROI and effective audience targeting.

Search Engine Optimization (SEO)Off-Page SEOOn-Page SEOSEO AuditsTechnical SeoBlog Marketing+8

Mobilecoderz

Sr. Digital Marketing Executive

Apr 2021 – May 2022 · 1 yr 1 mo · Noida, Uttar Pradesh, India · Hybrid

Grew audiences and engagement rate on the company's social platforms including Instagram, Facebook, YouTube, Twitter, and Pinterest by regularly creating specific content.
Responsible for creating content for social media & retention marketing, website & blogs.
Responsible for planning and executing all web, SEO/SEM, and social media campaigns.
Design, build and maintain our social media presence.
Optimize off-page SEO and create quality content with relevant keywords.

Google AnalyticsSEOOn-Page OptimizationSearch Engine Optimization (SEO)Off-Page SEOSocial Media Optimization (SMO)+14

Sparx it solutions pvt ltd

Digital Marketing Executive

Feb 2020 – Apr 2021 · 1 yr 2 mos · Noida, Uttar Pradesh, India · Remote

Executed result-driven SEO strategies to enhance website rankings and drive organic traffic. Optimized on-page and off-page SEO, conducted keyword research, and analyzed performance metrics to improve search visibility. Led a team to create high-quality content, ensuring alignment with SEO best practices, and boosted website authority through strategic link-building campaigns.

Search Engine Optimization (SEO)Digital Marketing MediaDMLink BuildingOff-Page SEOOn-Page SEO+4

Starbucks india

Barista

Apr 2017 – Jan 2020 · 2 yrs 9 mos · New Delhi, Delhi, India · On-site

During my tenure as a Barista starting from April 2017 to January 2020, I was entrusted with several responsibilities that helped develop my skills and had a significant impact on the business.
My role revolved around brewing and serving various coffee blends to customers. I also conceptualized and implemented seasonal drink menus based on customer preferences and trends. I led customer service by delivering a warm, efficient, and high-quality experience.
In addition, I was successful in driving up sales by upselling our products to customers through recommended pairings of foods and beverages while I ultimately ensured the cleanliness and attractive presentation of the coffee shop. I also had the responsibility of managing inventory and ensuring the timely restocking of coffee beans, dairy, and other supplies.
Furthermore, I utilized my time management skills to swiftly and courteously attend to customers, particularly during peak hours. I also built interpersonal relationships with customers, leading to an increase in customer retention and loyalty.
Through my experiences, I cultivated extensive knowledge about different coffee types, brewing methods and the latest trends in the coffee industry. By recognizing the taste preferences of regular customers, I was able to provide personalized service, which resulted in an improved and unique coffee shop experience for them.

Barista TrainingCappuccinoCafeCoffeeCupBarista