Apr 2024 – Mar 2025 · 11 mos · Bengaluru, Karnataka, India · Remote

• ✓ Increased organic traffic 2x in 6 months by adding 1.5k+ keywords per site and reviving dead pages.
• ✓ Boosted DA/DR by acquiring 500+ referring domains (PC), 200+ (JP), and 100+ (42S).
• ✓ Strengthened backlink profile through link exchanges, guest posts, and content partnerships.
• ✓ Resolved crawling/indexing issues, improving search visibility and site performance.
• ✓ Optimized core pages with SEO-friendly content, lead forms, and CTAs—enhancing rankings and lead generation.
• ✓ Improved site structure, built new collections/pages, and optimized speed for better performance.
• ✓ Distributed content to drive referral traffic and high-quality backlinks.
• ✓ Optimized websites & content for Gen AI tools like ChatGPT, Gemini AI & Perplexity AI.

Jan 2024 – Apr 2024 · 3 mos · Bengaluru, Karnataka, India · On-site

• ✓ Combine three websites using the A-B-C approach into two working websites, keeping in mind website positioning, structure, and SEO without losing traffic, keywords, and backlinks.
• ✓ Worked closely with the development team to ensure proper website and data migration from the Web flow to Next JS to remain future-proof for upcoming years.
• ✓ Fixed Multiple content issues and Implemented SEO Best Practices by setting up more than thousands of 301 redirections keeping in mind the right page links to the right intent.
• ✓ Performed audits with GSC, Ahrefs, and Screaming Frog to ensure seamless migration.
• ✓ Conducted keyword research, theming, clustering, and gap analysis for new competitors.
• ✓ Optimized underperforming website assets post-migration using CGA and dynamic linking.
• ✓ Successfully migrated backlinks to the parent site and ensured distribution across directories for enhanced visibility. Also, launched 2 new pSEO projects for market repositioning.

Jun 2022 – Dec 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• Lifesight has acquired Moda!
• ✓ Developed and executed Moda's SEO strategy, resolving technical issues and optimizing coverage, indexing, and crawling.
• ✓ Strengthened the website's topical authority by strategically mapping and distributing keywords, and generating pillar pages through articles.
• ✓ Utilized Programmatic SEO approach with ChatGPT to expand the website's reach over SERP, creating over 1,500 pages in 6 months.
• ✓ Implemented optimization techniques to improve rankings and achieved a domain authority (DA)/domain rating (DR) of 25+.
• ✓ Surpassed 1 million impressions and drove over 5,000+ monthly organic traffic without relying on backlinks within just the first six months.
• ✓ Scaling backlinks under MEM (Moda Everywhere Moment) to position Moda as a valuable tool for Shopify, eCommerce, and DTC businesses.
• ✓ Responsible for managing lifesight.io, dtcdrive.com, eCommerceprompts.com, and other sidecar projects.

Jul 2021 – Jun 2022 · 11 mos · Ahmedabad, Gujarat, India · On-site

• ✓ Led a remarkable 70% growth in SEO traffic within the first three months, consistently achieving monthly organic traffic growth of 10-30%.
• ✓ Elevated DA from 30 to 35 and increased DR from 38 to 57.
• ✓ Executed precise off-page activities, adding new 1,050+ referring domains & 7,000+ new backlinks.
• ✓ Doubled new user growth and reduced the average website bounce rate to 17%.
• ✓ Implemented enhanced content and SEO strategies, tripling organic ranking keywords.
• ✓ Generated 100+ high-quality monthly links through guest posting and other initiatives.
• ✓ Achieved higher SERP rankings, resulting in a 100k traffic increase within a year.

Dec 2019 – Jul 2021 · 1 yr 7 mos · Ahmedabad, Gujarat, India · Hybrid

• ✓ Managed a diverse portfolio of company websites and client accounts in the US and UK.
• ✓ Oversaw the agency's longest SEO project, the DIT (USA-based dental project), with 5k+ categories and 50k+ products.
• ✓ Achieved significant increases in AOV and revenue by running effective marketing campaigns.
• ✓ Successfully executed Magento migration and impactful holiday campaigns.
• ✓ Developed clear and compelling call-to-action (CTA) strategies, improving customer retention.
• ✓ Established over 1000 high DA/PA backlinks and added 350+ new referring domains.
• ✓ Utilized heatmaps and conducted A/B testing, resulting in a remarkable 63.50% increase in traffic.
• ✓ Achieved notable increases in monthly page views and decreased the website's exit ratio.
• ✓ Optimized all product and service pages for improved conversion rates.
• ✓ Leveraged social media & other communities such as Quora to effectively generate traffic.

Aug 2019 – Nov 2019 · 3 mos · On-site

• ✓ Increased organic traffic by 234.46% from Google, 551.15% from Bing, and 147.545% from direct sources compared to the previous period.
• ✓ Achieved impressive growth with a 169.08% increase in users, a 285.50% surge in page views, and a 221.06% rise in sessions.
• ✓ Reduced Global Alexa rank and Indian Alexa rank within a span of two years.
• ✓ Built high-quality backlinks with strong domain authority through new referring domains.
• ✓ Implemented various SEO and marketing strategies, resulting in a remarkable improvement in-store conversion through different marketing, holiday, and offer campaigns.
• ✓ Conducted comprehensive analysis of solution offerings, mapped against market requirements and available opportunities, by contributing to the development of over 65+ Magento Extensions, involved in every stage from research to selling.
• ✓ Attained high rankings on search engine results for all products and services keywords.
• ✓ Looked after various Magento SMBs to enterprise as well as different store migration projects.
• ✓ Implemented various SEO and marketing strategies, resulting in a remarkable improvement in-store conversion through different marketing, holiday, and offer campaigns.

Aug 2017 – Jul 2019 · 1 yr 11 mos · On-site

• ✓ Prepared monthly reports on website activities, performance metrics, and keyword rankings.
• ✓ Designed, planned, and executed multiple email campaigns, engaging 12k+ subscribers.
• ✓ Managed various social media profiles, including Facebook, Twitter, Instagram and others.
• ✓ Engaged in guest posting opportunities and Implemented diverse link-building strategies, including press releases, business listings, forums, commenting, outreach, and bookmarking.
• ✓ Actively participated in online communities such as Magento, Quora, Stack Overflow, and others.
• ✓ Wrote and curated over 450+ technical as well as detailed blogs, guest posts, help docs, press releases, and product content such as walkthroughs, documentation, infographics, and videos.
• ✓ Managed the entire process of submitting Magento Marketplace extensions.
• ✓ Crafted compelling CTAs, pickup lines, and copy for websites and marketing campaigns.