Nov 2021 – May 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Increased retention by 30% and order value by 20% through product-led growth strategies.
• Led app buyer experience, resulting in a 6x increase in app engagement and a 20% growth.
• Introduced innovative products such as product markers/identifiers and intelligent beat planning, contributing to a 20% increase in app engagement.
• Owned and delivered end-to-end product roadmap, contributing to a 40% increase in GMV.
• Delivered field force management app, driving a 45% increase in GMV and 96% beat adherence.
• Implemented last mile delivery system to enhance visibility, reduce RTO by 30%, and collect 60% of outstanding receivables per month.
• Introduced new business models and revenue streams, expanding the business by 30% and reducing costs by 10%.

Aug 2018 – Nov 2021 · 3 yrs 3 mos

• Identify user problems & product gaps (UI/UX, business requirements, competitor analysis) via data analysis.
• Create & execute go-to-market strategy, define & monitor key performance metrics to ensure product performance & constant optimization.
• Work with various stakeholders (Engineers, Business, Operations, and other cross-functional teams), create & manage cross-functional processes to ensure timely delivery & adoption.
• Responsible for 30+ products/processes, handling up to 10 projects simultaneously.
• Owned & delivered the verification of buyers & process to reduce document rejections to under 20% & error in rejections to under 2% respectively.
• Owned & delivered a Field force management app for a ground force of 20,000, which led to a 1.5x increase in sale conversions within first 6 months of launch. Achieved 225% increase in conversions for lifestyle category against the target, by developing a recommended products feature.
• Achieved 4x increase in revenue in 2 cities for Fresh category by reinventing the existing process.
• Achieved 3x increase in user engagement through app content localisation. Responsible for 21% increase in median GMV by setting up a Buyer Experience Tower(BET) trying to find shortest path for buyer success.
• Achieved 6% increase in GMV of steel items within 90 days & 37% reduction in RTO’s via catalogue redesigning of Home & kitchen, & refurbished phones respectively.
• Owned the process gap identification in returns & set up a new process for internal audits, reduced agent level error by 85%, leading to long term customer retention.

Nov 2016 – Dec 2018 · 2 yrs 1 mo

• Achieved an annual run rate of 340cr with a team of 220.
• Achieved 1.68x increase in delivery of orders at pan India level.
• Responsible for adding 230cr per annum of revenue by identifying & opening 200+ new markets.
• Accomplished turnkey projects by achieving 400% GMV growth per state, in 4 of the lowest performing states, with existing resources in 3 months.
• Top performer in terms of ROI & Sales generated for 2 years in a row.
• Owned the recruitment & training of a sales force of 558 BD executives pan India.
• Led a sales team of 250+ BD executives Pan India.
• Increased performance of BD executives by 3x by optimising route planning, identifying buyer cohorts, cross selling, & upselling, designing & implementing incentives.
• Major responsibilities include growth & retention strategy, new market identification & expansion, sales force optimisation & management, & achieving sales targets.

Mar 2016 – Oct 2016 · 7 mos · Bangalore

• Responsible for setting up the complete supply chain including vendor identification, logistics, price negotiations, vendor management, inventory & price updating, service metric management.
• Onboarded 30 vendors & accomplished an additional 30% revenue via cross-selling & upselling.
• Pre-Qualify supplier and manufacturers' base before sourcing.
• Renegotiate existing supply, service and pricing arrangements at regular intervals
• Talent acquisition & training for operations & supply chain management.

Aug 2013 – Feb 2016 · 2 yrs 6 mos · Bengaluru Area, India

• Owned & executed the business model.
• Responsible for strategic alliances with 200+ fitness centres & 80 personal trainers.
• Delivered a technical product having 1000+ subscribers.
• Organised India's First Fitness Concert - WORKOUTWOLVES SWEAT FEST with celebrities like Mr.Vidyut Jamwal, Swethambari Shetty, Kishan Bilagali, Milin Mathew.

Mar 2012 – Aug 2013 · 1 yr 5 mos · Bengaluru Area, India

• Conceptualized & implemented India's first private podiatric clinic.
• Product Procurement - involved in research & procurement of new products in the market & set up its supply chain.
• Responsible for strategic alliances with over 150 hospitals, clinics & private practitioners & created awareness & education ‘Preventive Foot Care’

Jan 2011 – Feb 2012 · 1 yr 1 mo · Bengaluru Area, India

• Handling complete sales process starting from customer identification to closing sales.
• Identifying new sales leads.
• Pitching our product & services to prospective clients.
• Key account management.
• Reaching sales targets & maintaining good relationship with existing customers.
• Meeting team goals & team targets.

Jan 2010 – May 2010 · 4 mos · BAngalore

• Product Development Life-cycle of Time & its functions.
• Learn & code in C# & develop all possible time module combinations.
• Implement & test of the developed time modules.
• Final integration with current system at National Instruments which use time functions