May 2021 – Present · 4 yrs 10 mos · San Francisco Bay Area

Mar 2017 – Feb 2023 · 5 yrs 11 mos · San Francisco Bay Area

• Lead a diverse, global organization of stars across performance marketing, demand generation, creative, brand, communications, events, analytics, M/L, data science, and more. Atlassian is a mission-driven, values-based organization, and we're proud to be named one of the World's Best Workplaces!

May 2015 – Jan 2017 · 1 yr 8 mos · San Francisco, CA

• Led revenue functions (sales, brand, growth, business development) at Spring, a social e-commerce platform for the creator economy. Backed by YC, a16z and Khosla Ventures.

Feb 2015 – May 2015 · 3 mos

• Responsible for marketing for eBay North America, including brand & performance marketing, customer marketing, and integrated marketing programs for eBay verticals. Budget ownership of $550M, supporting $35B in GMV and 100M+ customers across the US and Canada. Emerged as #28 on Interbrand's Top Global Brands.

Jan 2014 – Jan 2015 · 1 yr

• Led end-to-end integrated consumer marketing for eBay's key, multi-billion dollar Verticals (Fashion, Motors, Electronics, Emerging Verticals). Also covered end-to-end Seller Marketing (C2C, Professional Sellers & Large Merchants), branded, editorial content, and cause marketing.

Jan 2010 – Jan 2014 · 4 yrs

• Led Growth & Performance Marketing organization for eBay North America and select global markets. Owned all online marketing channels including paid search, display, SEO, affiliates (eBay Partner Network), mobile marketing, comparison shopping and online partnerships (OEMs & mobile carriers). Deployed $450M+ annual spend across NA and EU. Achieved 15% - 20% annual spend efficiency, with GMV contribution of $6B+ per year.
• Forged deep partnership with technology, product, and analytics teams to re-build eBay's marketing tech stack, bidding optimization models, pricing, and measurement capabilities (ROI, incrementality, and valuation) across all channels.

Jan 2007 – Jan 2010 · 3 yrs

• Formed eBay's Social Innovation team, focused on new ventures with positive impact on people and the planet, empowering entrepreneurs throughout the world to access a global marketplace. Collaborated with eBay's Founder and other leaders to build eBay's first green marketplace, expand cross-border trade programs, and grow eBay for Charity (now has $1B+ raised for non-profits around the world). Reported to eBay's CEO.

Jan 2005 – Jan 2007 · 2 yrs

• Founding member of eBay's first SEO team. Forged early relationship with Google, established editorial content programs, defined tech requirements for data feeds and Sitemaps, and drove crawl and link optimization across the eBay buyer experience. Revenue impact exceeding $100M within 18 months.

Jan 2003 – Jan 2005 · 2 yrs

• Defined the API requirements and growth strategy for the eBay Developers Program, within the Platform Solutions Group.

Jan 2000 – Jan 2003 · 3 yrs · San Francisco

• Co-founder of the leading consumer marketplace and platform for online barter & trading.

Jan 1997 – Jan 2000 · 3 yrs · Chicago, IL and Washington, DC

• Helped F500 clients define corporate strategy and establish sustainable leadership positions. Research focus across multiple industries (e.g., CPG, financial services, biotech). Helped start McKinsey's Globalization Practice in Washington, DC and partnered with the McKinsey Global Institute (MGI) on productivity studies.