Apr 2025 – May 2025 · 1 mo · Bengaluru, Karnataka, India · On-site

• Executed on-ground BTL marketing campaigns including hotspot activations, newspaper insertions, and society activations to drive store-level order volumes.
• Coordinated with city-level marketing teams to identify underperforming stores and deploy targeted interventions.
• Analyzed daily order trends across multiple IBBN stores to assess the effectiveness of BTL campaigns and optimize marketing spend.
• Designed store-level marketing calendars aligned with peak footfall timings and local events for maximum reach.
• Implemented performance tracking mechanisms to monitor ROI and lead conversion from each marketing channel.
• Worked closely with the central marketing team to align campaign messaging and creatives with brand guidelines.
• Identified high-potential micro-markets through field research and data insights to focus activation efforts.
• Piloted new BTL ideas in select cities and documented best practices for broader implementation.
• Actively contributed to seasonal campaigns like Mango Specials and Akshaya Tritiya, tailoring BTL strategies to align with campaign objectives and drive short-term sales.
• Generated weekly performance reports and dashboards to aid decision-making by city heads and category teams.
• Contributed to a strategic playbook for scaling BTL efforts across Tier 1 cities based on learnings from the internship.
• Achieved a 6% increase in average daily orders for IBBN stores through optimized and data-driven BTL marketing interventions.

Mar 2025 – Present · 1 yr

Mar 2025 – Present · 1 yr

Aug 2024 – Feb 2025 · 6 mos

Jul 2024 – Mar 2025 · 8 mos

Oct 2024 – Dec 2024 · 2 mos · Remote

Oct 2024 – Dec 2024 · 2 mos · Remote

• Conducted research across job platforms, company websites, and other sources to gather relevant data.
• Organized and maintained structured datasets ensuring accessibility and efficiency.
• Verified accuracy and validity of collected data to maintain reliability and consistency.
• Analyzed datasets to identify key trends and insights, supporting team projects and decision-making.

Feb 2023 – Apr 2023 · 2 mos · India

• Handled the whole sales cycle from lead generation to account management.
• Ran several marketing campaigns to attract potential customers.
• Preparing campaign analysis report through Power BI.

Sep 2022 – Jan 2023 · 4 mos · Remote

• Managed end-to-end sales cycle from lead generation to account management across diverse client segments.
• Drove lead generation in North America and the Middle East through targeted email marketing campaigns.
• Converted 14 qualified leads into active customers through personalized outreach and consistent follow-ups.

May 2022 – Oct 2022 · 5 mos · Gurugram, Haryana, India

• Identifying, researching, and contacting potential prospects.
• Helping build funnel of prospects attending events or scouting through LinkedIn or competitor research.
• Communicating about the company's offerings, services, convincing prospects for it, and getting the conversions out of it.
• Working on new client acquisition, providing logistical support including organizing meetings, conference calls with potential partners, staff, and within the BD team.
• Built a pipeline of 1.3 Crores in five months.
• Actively supporting the sales team in their daily activities.
• Contributing to the development and maintenance of the BD department's databases and filing systems.
• Writing BD-related materials including marketing one- pagers, capacity statements, and other thought pieces as well as proposal sections such as pitching decks, mails, etc.
• Preparing Campaign Analysis reports through Power BI.

Apr 2022 – Jun 2022 · 2 mos

• Onboarding health experts, mostly fitness category including gym trainers, gym owners, fitness experts, fitness enthusiasts, athletes, dance trainers, yoga experts etc.
• Getting their profiles made and making sure their content is delivered on time.
• Maintaining good relationships and getting their products delivered on time.
• Maintaining their data and content status and making sure their profiles are updated at all times.

Dec 2021 – Mar 2022 · 3 mos

• Collecting data on Consumers, competitors and marketplace and consolidating information into actionable reports.
• Understanding business objectives and designing surveys to discover prospective customers preferences.

Aug 2021 – Nov 2021 · 3 mos

• Managing social media platforms and campaigns.
• Creating content using a variety of software and a network of artists.
• Ideating on product specific campaigns.
• Launched advertisements to increase brand awareness.

Jul 2021 – Dec 2021 · 5 mos

• Conducting market research and finding prospective clients using LinkedIn.
• Responsible for the B2B sales for the company.
• Researching target companies and their needs using various social media platforms and pitching the company's proposal.
• Creating Google/Facebook ads to find prospective clients.

Apr 2021 – Jun 2021 · 2 mos

• Performed research & development and market analysis for the company and supporting. • Internal co-ordination and documentation on day-to-day basis.
• Communicating with various E-commerce companies and understanding their supply-chain model.