Shruti H Chaturvedii — Co-Founder
Stories are a nation’s soft power - they build identity, trust, and collective direction. At Chaaipani, we've spent the last decade shaping narratives that strengthen India’s cultural, civic, and emotional narrative. What began as a storytelling platform has evolved into a communications company that partners with corporates, governments, institutions, and brands to design meaningful, large-scale public experiences - from spiritual festivals like Jagannath Rath Yatra and Maha Kumbh among many, to civic initiatives that shape public trust. Through India Action Project (IAP), our work expands into rural commerce and entrepreneurship - enabling India’s grassroots economy to participate in the future. - DigiBharat empowers local retailers and entrepreneurs in rural markets through a hybrid digital-physical marketplace. - DigiSaathi program trains rural citizens in digital tools and offers self-employment opportunities. - DigiOffice provides MLAs and MPs with a governance tech suite to streamline constituency communication, grievance redressal, and citizen engagement. All our initiatives reflect one vision - that technology and communication, when localized and made empathetic, can move India forward from the ground up. Every project we pursue sits at the intersection of purpose, culture, and progress - reimagining how India tells its story to itself and to the world.
Stackforce AI infers this person is a Social Enterprise and Communications expert with a focus on rural development.
Location: Ahmedabad, Gujarat, India
Experience: 13 yrs 6 mos
Skills
- Social Entrepreneurship
- Technology
- Community Engagement
- Public Relations
- Communications Strategy
- Social Media Marketing
- Brand Development
- Social Media Strategy
- News Reporting
Career Highlights
- Founder of impactful social enterprises in rural India.
- Expert in storytelling and public relations strategies.
- Proven track record in social media marketing and brand development.
Work Experience
India Action Project
Founder (3 yrs 9 mos)
Chaaipani
Founder & Editor (10 yrs 5 mos)
Dexter Consultancy Pvt. Ltd.
Intern - Marketing (1 mo)
The Coca-Cola Company
Human Resources Intern (1 mo)
AIESEC
Marketing and PR Team Leader (3 mos)
Social Udaan
Social Media Analyst (4 mos)
AIESEC
Support Team Coordinator- Human Resource (2 mos)
HR Milestone Forum
Core Committee - Concept Manager (9 yrs 6 mos)
The Sandesh Ltd
Television News Reporter and Anchor (5 mos)
Bennett Coleman and Co. Ltd. (Times Group)
News Reporter (1 mo)
Education
Bachelor of Arts at St. Xavier's College, Ahmedabad
