Pierre Herubel

Co-Founder

Bangkok, Bangkok City, Thailand10 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Bootstrapped an agency to $1M in 14 months.
Transitioned from growth marketer to content marketer.
Created an authority-first framework for B2B content.

Stackforce AI infers this person is a B2B Marketing Expert with a focus on content strategy.

Contact

Skills

Other Skills

Account managementAdobe IllustratorAnalyse de donnéesAnalyse de la compétitionBusiness StrategyCommunicationCommunication marketingCommunication stratégiqueCompetitive AnalysisContent MarketingCultural DiplomacyData AnalysisDigital mediaGestion d'évènementGestion de projet

About

In 2022, I bootstrapped an agency to $1M in 14 months, and sold it in 2023. During this time, I went from 'growth marketer' to 'content marketer' for 1 simple reason: B2B buyers educate themselves with content before buying. - They prefer to discover you with a LinkedIn post - Then watch a 10-min youtube explaining your POV - Or reading a newsletter about an in-depth case study That's how they buy, and you need to adapt. So you need to create content but the goal is not to become a pop star. You don't want to follow this weird model where you publish 'engaging stories' and then 'funnel down' people to middle of funnel content. What you want is to position yourself and your business as an industry authority. That's why I created the authority-first framework. To help B2B businesses create content that attract buyers. - Check out our website here: contentpath.co - Or you can DM me directly to start working together.

Experience

Content-first ecosystem

Course Instructor

Sep 2025 – Present · 6 mos

Where early stage B2B founders learn to turn content into revenue.

Content path

Co-Founder

Jan 2025 – Present · 1 yr 2 mos

We create the infographics of your favorite creators and brands.

Test, iterate, scale

Newsletter Writer

Mar 2023 – Present · 3 yrs

Weekly newsletter and paid subscription to learn B2B Marketing

Folk

Investor

Sep 2022 – Present · 3 yrs 6 mos

Reddot growth

Co Founder (Exited)

Jun 2021 – Oct 2023 · 2 yrs 4 mos · Worldwide

European commission

Regional Communication External Consultant

Jul 2019 – Oct 2020 · 1 yr 3 mos

Advising the EU to strategise and localize their communication strategy in Thailand, Vietnam, The Philippines, Malaysia, and Singapore.

Goethe-institut e.v.

Marketing Consultant

Jan 2019 – Apr 2019 · 3 mos · Bangkok, Thaïlande

Pimclick

Head of Digital

Dec 2018 – Oct 2020 · 1 yr 10 mos

Eunic

Communication Advisor

Feb 2018 – Jun 2018 · 4 mos · Bangkok, Thaïlande

Create and implement the communication strategy for the Bangkok EUNIC project organized by Portugal Embassy, Goethe Institut, French Embassy, Spanish Embassy, Italian Embassy, and Silpakorn University.

Ministère de l'europe et des affaires étrangères

Communication Manager - Embassy of France to Thailand

Dec 2016 – Dec 2018 · 2 yrs · Bangkok

Strengthening a deep and meaningful bilateral relationship between France and Thailand by localising messages, consolidating strong partnerships with private and public actors, leveraging digital tools and organising events.

Orange

2 roles

Innovation Project Manager

Promoted

Apr 2016 – Oct 2016 · 6 mos

As part of the innovation team of the Content division of Orange, I worked on the launch of the first Virtual Reality offer and the development of the UHD technology to enhance the content experience of 70 million clients.

Partnership Manager

Sep 2014 – Oct 2016 · 2 yrs 1 mo

Orange needs quality content for its Pay TV and video on demand offer. As part of the content acquisition team, I managed the relation with 8 independent content providers and helped on larger deals with studios (Disney, HBO, Warner Bros)