Jan 2023 – Jul 2025 · 2 yrs 6 mos · Bengaluru, Karnataka, India

Sep 2021 – Jan 2023 · 1 yr 4 mos

Apr 2019 – Jan 2023 · 3 yrs 9 mos

Sep 2019 – Jan 2023 · 3 yrs 4 mos

Apr 2018 – Jun 2018 · 2 mos · Bengaluru, Karnataka, India

Jul 2016 – Jun 2017 · 11 mos · Ahmedabad Area, India

• Responsible for devising strategies to drive online traffic to the company website, tracking conversion rates and developing and managing digital marketing campaigns using range of techniques including paid search, SEO, PPC, social media and email marketing.
• Responsible for developing offline brand and product campaigns at industry expos and cultural festivals to raise brand awareness.
• Managed and devised strategies to redesign the brand website to improve the usability, design, content and conversion.
• Responsible for planning and budgetary control of all digital as well as offline marketing campaigns.​

Dec 2015 – Jun 2016 · 6 mos · Bengaluru Area, India

• Planned and executed online and offline marketing activities for Yumist in Bangalore and Delhi NCR.
• Built lists of potential users by sourcing leads via Linkedin and ran email marketing campaigns to target leads using Amazon AWS SES services.
• Created content for user engagement, published on the company facebook page and ran targeted campaigns using Facebook Ads.
• Created brand awareness by distributing information through multiple communication channels like newspaper inserts, standees, posters and promo cards.
• Met the heads of Business parks, Startups etc. to generate future marketing opportunities and acquire new users using their medium. Proactively identified decision makers and built strong relationships.
• Cold called and regularly visited potential clients to ensure a robust pipeline of opportunities. Maintained personal rapport with current and potential clients to keep them excited about the Yumist USP.
• Ensured effective coordination within departments for successful order processing. Generated weekly sales and marketing effectiveness report.

Apr 2014 – Jun 2015 · 1 yr 2 mos · Ahmedabad Area, India

• Taught 21 2nd grade students in a private school using the Teaching as Leadership (TAL) framework focusing on extensive planning and effective execution, resulting in an accelerated growth of 1.5 years in Mathematics and 1.3 years in English.
• Facilitated the creation of a classroom library by utilizing social media platforms to get over 100 books and educational games, resulting in an increase of 2 hours a week in independent reading time.
• Initiated, planned and executed the setup of a public address system in a low income private school resulting in an increased sense of unity and awareness of daily news among all the students of the school through regular school assembly.
• Transformed the behaviour management in class by implementing behaviour trackers and class values, focussing on non-violence and respect as the two key values, resulting in a radical decrease in physical violence in class and increase in sense of respect for teachers, parents and fellow students in the entire class by the end of the year.
• Convinced a resolute school management to extend their agreement with Teach for India for the next year by sharing progress of students with their parents and providing the school trustee board with a petition signed by 46 families stating their willingness to send their children to a “Teach for India” classroom.

Feb 2014 – Apr 2014 · 2 mos · Ahmedabad

• Incorporated plans to achieve commercial targets and implement commercial actions.
• Responsible for stock availability in the layout.