U

Upasna Sharma

Product Designer

New York, New York, United States6 yrs 8 mos experience

Key Highlights

  • Expert in blending design with business strategy.
  • Proven track record in enhancing user experiences.
  • Strong background in product design across multiple industries.
Stackforce AI infers this person is a Product Designer with expertise in UX/UI across Fintech, EdTech, and E-commerce.

Contact

Skills

Core Skills

Product DesignUx Design

Other Skills

A/B TestingBusiness AnalysisCContent Management Systems (CMS)Data AnalysisFramerHTMLMS excelMicrosoft OfficeMobile Interface DesignMysqlPublic SpeakingSketch AppUI DesignUX Research

About

🌟 Designer | Innovator | Problem Solver 🌟 Currently diving deep into the world of design, tech, and business at Carnegie Mellon's MIIPS program (Master of Integrated Innovation for Products & Services). Here, I’m learning how to blend creativity with strategy to build meaningful products that people love! Before that, I had the pleasure of working at American Express, Byju’s, and Limeroad as a Product Designer—so I’ve dabbled in everything from finance to edtech and e-commerce. I’ve also got a stint at EY under my belt as a Business Consultant (Technology Risk), so I know my way around the business side too! Passionate about creating delightful user experiences, solving complex problems, and continuously learning. Let’s connect and chat about design, tech, or the next big innovation!

Experience

Zenda, llc

Senior Product Designer

Jul 2025 – Present · 8 mos · New York City Metropolitan Area · On-site

Carnegie mellon university

2 roles

Research Assistant (Biometrics Centre)

Mar 2025 – May 2025 · 2 mos · Pittsburgh, Pennsylvania, United States · On-site

Product DesignFramerfigma

UX & Visual Designer - Leonard Gelfand Center

Sep 2024 – May 2025 · 8 mos · Pittsburgh, Pennsylvania, United States · On-site

  • I am strategising the complete design process to enhance the LGC website. This includes implementing an end-to-end design system to ensure visual and functional consistency across the platform, along with making the website more user friendly.
UX designUI DesignContent Management Systems (CMS)UX Research

Canon virginia, inc

Capstone Project

Jan 2025 – Jul 2025 · 6 mos · Pittsburgh, Pennsylvania, United States

  • Designing strategies and solutions for introducing personalised medicine, collaborating with client to understand market requirements and user needs, and ultimately developing tailored solutions.

American express

Senior Associate - product designer

Dec 2022 – Aug 2024 · 1 yr 8 mos · Gurugram, Haryana, India

  • Redesigned enterprise level dash-boarding tool's Admin Portal: Sole designer for the project, establishing definitive timelines, conducting user research to identify pain points, creating detailed user journey flows, and identifying gaps in existing flows. Collaborated with stakeholders, delivered mid and high-fidelity designs, and conducted usability testing.
  • Created Enterprise-Level Custom Component Library: Developed a comprehensive component library to consolidate all components used across the enterprise, ensuring usability and scalability. Designed versatile components using Figma fundamentals.
  • Data Ingestion Redesign: Redesigned and handed off the complete data ingestion process on the enterprise level tool which is utilised to fetch, host, and perform data analytics within the organisation.
  • Conducted user research sessions on various internal products in order to gather insights. Also strategised the entire design process that could be worked upon within the organisation.
  • Organised and participated in design talks within American Express, fostering a collaborative and innovative design community. Rewarded ‘Amex Blue Rewards’ for my outstanding contribution to various projects.
figmaUX ResearchUX designMobile Interface DesignWeb DesignProduct Design

Byju's

Associate Product Designer

Oct 2021 – Dec 2022 · 1 yr 2 mos

  • Redesigned the complete chapter landing page on the BTLA platform. Addressed the problem of drop in start and completion rates of library videos - design solution raised the rates from 0-1% to 15% (start rate) and 5% completion rate.
  • Designed the entire Revision feature on BTLA (Byjus the Learning App). This project involved the complete design process - right from Ideation to the end solutioning / wire-framing. Got actively involved with Product Managers, User Researchers and Developers to pull out the final product.
  • Designed and conceptualised the entire Interactive Video Lessons feature on the BTLA app. This will help in increasing the engagement of the user.

Limeroad.com

Assistant Manager Design (UI/UX)

Mar 2021 – Oct 2021 · 7 mos · Gurugram, Haryana, India

  • Currently working on creating great user experiences for users to enjoy hassle free shopping at LimeRoad. My work revolves around conducting User Research, Competitive Analysis, creating Wireframes and User Interfaces and finally testing the designs by conducting UAT and A/B testing. Work cohesively with other designers, stakeholders, product managers and developers within the team.

Dastan

UI/UX Designer (Intern)

Oct 2020 – Dec 2020 · 2 mos · Gurugram, Haryana, India

  • I had worked here as a UI/UX design intern. Got to work with client on designing an intent based calling App. I was involved in a wide variety of responsibilities here. I worked on branding of the tool, designing the logo, conducting user research and interviews and conducted competitive analysis. Also made the initial wireframes and designed the UI. Finally conducted user testing.

Ey

Technology Risk Analyst

Jun 2019 – Feb 2021 · 1 yr 8 mos · Gurgaon, India

  • Performed off shore IT audit for various fortune 500 companies, incorporated in the United States. Awarded the ’Spot Award’ twice in a single year for outstanding performance.

Limeroad.com

Business Intelligence Intern

Feb 2019 – Apr 2019 · 2 mos · Gurgaon, Haryana, India

Centrient pharmaceuticals

Data Analyst (intern)

May 2018 – Jul 2018 · 2 mos · Gurgaon, Haryana, India

Traveltriangle

Data Analyst (Intern)

May 2017 – Jul 2017 · 2 mos · Gurgaon, India

Education

Carnegie Mellon University

Master's degree — Product Design and Innovation

Aug 2024 – May 2025

IxDF - The Interaction Design Foundation

Become a UX Designer from scratch — User Experience Design

Jan 2020 – Jan 2020

The NorthCap University

Bachelor of Technology (BTech) — Computer Science

Jan 2015 – Jan 2019

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