Arindam Paul — Co-Founder
Chief Business Officer and Part of the Founding team at Atomberg, one of India's largest and fastest growing digital first consumer brands. Joined pre revenue/pre funding to head all customer facing functions( sales/marketing/service) and scaled up annual revenue from 0 to Rs 1000 crores plus over the last 10 years Have hands on experience and built competency in each of the different stages of growing digital first consumer startups: 0-10 cr: Launching online, Running campaigns on Google/FB/Amazon, Doing B2B Sales 10-100 cr: Scaling on E-Commerce using the power of Performance Marketing, Defining the Brand Strategy, Launching Offline Distribution, Building the Service Network 100-1000 cr: Scaling Offline Distribution and Sales, Brand Building through ATL, Leading and Motivating Large Teams 1000-5000 cr: This is ongoing. Everyday is a new learning experience. Hopefully we will reach 5000 cr before the end of this decade :) Prior to Atomberg, worked for 18 months as a Management Consultant where I understood that doing gives me a bigger high than recommending :) Strong Academic background. Ranked in Top 10% of the batch during Graduation from NIT Surat, and top 5% of the batch during Graduation from IIM Indore. Doesn't mean much, but grades usually show that you put in the effort. And not just in college, but even today, I consider putting in the hours regularly without worrying about results as one of my biggest strengths Awards/Recognition: Making a boring/zero involvement category exciting in less than a decade :) Enthusiastic about everything start ups and growing consumer brands. My way of giving back to the Indian startup ecosystem is - By documenting and sharing all the learnings accumulated in the Atomberg journey. I do so on both Linkedin and Twitter - By consulting/acting as sounding board for many founders, CMOs and growth heads across both consumer brand and consumer tech startups
Stackforce AI infers this person is a growth-oriented leader in the consumer goods sector with a strong focus on digital marketing and sales.
Location: Mumbai, Maharashtra, India
Experience: 12 yrs
Skills
- Sales Operations
- Marketing Strategy
- Digital Marketing
Career Highlights
- Scaled Atomberg's revenue from 0 to Rs 1000 crores.
- Strong background in consumer brand growth.
- Passionate about mentoring startup founders.
Work Experience
Wakefit
Independent Director (9 mos)
Self-employed
Angel Investor (3 yrs 2 mos)
Atomberg Technologies Private Limited
Founding Member & Chief Business Officer (10 yrs 5 mos)
Cognizant Business Consulting
Consultant (1 yr 6 mos)
Pidilite Industries Limited
Intern- Live Project( Digital Marketing Strategy) (2 mos)
Vip Industries
Summer Intern- Sales & Marketing (1 mo)
Education
Master of Business Administration (MBA) at Indian Institute of Management, Indore
Bachelor of Technology (B.Tech.) at NIT Surat
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