Dec 2021 – Jun 2022 · 6 mos

• Leading Talent Acquisition for experienced and entry level talent from Top B-schools all over India
• Driving Employer Branding and integration of newly hired talent
• Driving continuous engagement, enabling seamless virtual onboarding & induction of premier talent hired with sharp focus on Diversity and Inclusion agenda
• Additionally, led the HR centered communication & employee engagement initiatives in the past

Sep 2021 – Dec 2021 · 3 mos

• As part of the organization restructuring, S.E.T was formed as a business unit within Digital Operations &Platform, comprising of multiple line-of businesses with around 66,000+ FTEs. The objective was to build a communications strategy from grounds-up for S.E.T. which can help inform, engage & galvanize both internal and external stakeholders.
• External : Collaboratively working with internal & external teams to conduct analysis of the present industry rankings, performed comprehensive benchmarking of the DO&P digital services capabilities and identify crucial parameters to improve the present standing of Wipro’s digital services.
• Leverage market intelligence reports and make recommendations to improve current position
• Instrumental in Launching an independent microsite for S.E.T. (first-ever for any business under DO&P).
• Worked closely with the S.E.T unit head to evaluate communication strategies & simplify ways to improve engagement

Jun 2016 – Jun 2022 · 6 yrs

• Manage customer relationships : Develop strategic plans for account growth, present research-based insights, analyze past performance highlighting growth areas for the customer
• Nurtured existing accounts and drive their growth by expanding into related offerings. Collaborative working with external stakeholders to devise strategies while balancing firm objectives with customer satisfaction maximization.
• Designed scalable business solutions while applying people, process & technology levers. Hands-on experience in presenting research-based insights ( quantitative & qualitative), prepare overall project plan, identifying KPIs while ensuring YoY productivity benefits to the client.
• Crafting solutions and lead projects in the areas of digital marketing such as SEO, Web-design, Content Marketing, Social Media marketing, Email marketing for customers spread across different industrial domains such as media business, marketing and retail.

Dec 2019 – Oct 2021 · 1 yr 10 mos · Greater Delhi Area

• Devise end-end solution for client’s digital marketing requirements under digital content management, campaign management, social media marketing and SEO/SEM .
• End – end Project management for clients varying across different industrial domains such as Health care, Technology, Digital services, Banking and social networking giants.

Apr 2015 – Jun 2015 · 2 mos · Mumbai Metropolitan Region

• Worked in : Customer Product Division (CPD )
• Optimize the presence of L’Oréal Paris across all digital platforms by refining and sharpening the content on the website as well as on all E commerce channels.
• Develop product portfolios for skin care , hair care,hair color and make up categories for the online retailers.
• Creative developments including the product pages for L’Oréal Paris Product ranges
• Suggesed Ad copies based on the search volumes and most searched keywords
• Attended Global Digital workshop given by global digital marketing heads of Loreal
• Develop SEO and SEM strategy for the Brand Website.
• Wrote Articles and created content for Get the Look ( website) of L’Oréal Paris customised to the popular searches done on the internet.