Dhristi Shah

Digital Marketing Specialist

Kolkata, West Bengal, India7 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led brand narratives as a Brand Marketer.
Created impactful content strategies for multiple platforms.
Experience with major brands like Viacom18 and Grapevine.

Stackforce AI infers this person is a Marketing Specialist with a focus on content creation and digital marketing.

Contact

Skills

Core Skills

Content MarketingSeoDigital Marketing

Other Skills

Artwork CreationBrand BuildingBrand ManagementBrandingBusiness-to-Business (B2B)CommunicationContent CreationContent DevelopmentContent DistributionContent GenerationContent PlanningContent StrategyContent writingCopy EditingCross-Channel Marketing

About

4 years ago, I walked into Springworks as a Content Intern. Today, I lead brand narratives as a Brand Marketer. The journey? Associate Content Marketer (3 years ago) Assistant Content Manager (2 years ago) And now, creating impact where it matters. I’ve also had the privilege of working with Viacom18, Grapevine, and India Blooms News Agency—shaping stories that resonate. Always open to connecting with people who think and create differently.

Experience

Springworks

3 roles

Brand Marketer

Promoted

Apr 2025 – Present · 11 mos

Assistant Content Manager

Promoted

Apr 2023 – Apr 2025 · 2 yrs

1. Handling an Employee Advocacy Program, planning and executing the program, encouraging employees to post for our target audience, collating content for employees to post, and monitoring results,
2. Managing Founder's brand (LinkedIn and Twitter) alongside the Head of Sales and COO's brand
3. Creating monthly content calendar, writing and distributing regular SEO-driven content for our blog
4. Performing SEO activities including Link Building, Website and Blog optimization, Outreaching, etc.
5. Creating new forms of content like resource pages, podcast-based thought leadership content (The Shape of Work), social media content, and blog posts
6. Review Newsletter (HR Brain Picking) content, blog posts, podcast show notes, plus any other form of content.
7.Creating guest posts for different publications like Medium, Zupyak, etc.
8. Managing content distribution on digital platforms to increase web traffic
9. Monitoring website performance/ traffic and health on a bi-weekly basis

Employee Advocacy ProgramSEOContent CreationContent DistributionLink BuildingWebsite Optimization+1

Associate Content Marketer

Nov 2021 – Apr 2023 · 1 yr 5 mos

Pepper content

Travel Content Writer - Freelance

Dec 2022 – Dec 2023 · 1 yr

Techmonastic solutions pvt. ltd.

Digital Marketing Expert

Nov 2020 – Mar 2021 · 4 mos

Produced 30 video projects for marketing
Generated monthly content for their social media handles
Prepared 3 guides on topics related to marketing and social media

Video ProductionContent GenerationGuide PreparationDigital Marketing

India blooms news service

Journalist

Sep 2019 – Nov 2019 · 2 mos

Covered various events which were published in the digital newspaper
Launch of AW 2019 collection of Pepe Jeans which featured Sidharth Malhotra, the brand ambassador
Launch of UNICEF report – “The state of the world’s children 2019”
Announcement of the first Bharat Bangladesh Film Awards 2019
Launch of Hotstar Specials series – Out of Love

Viacom18 media private limited

2 roles

Campus Ambassador

Mar 2019 – Mar 2020 · 1 yr

Carrying out online promotions and campaigns of Viacom 18 through various social media platforms

Campus Entertainment Officer

Jul 2018 – Jul 2019 · 1 yr

Organised promotional events, on-ground events, and social media campaigns for Viacom 18 on various
college campuses.

Grapevine india

2 roles

Journalist

Mar 2019 – May 2019 · 2 mos

Talent acquisition and conducting promotional activities through social media platforms

Artwork CreationSocial Media Management

Core Team Member

Oct 2018 – Feb 2019 · 4 mos

Associating with colleges for organising celebrity performances, and on-ground campaigns
Worked as a member of the team which successfully associated Amit Trivedi with the BES College fest- Umang 2019
Worked on associating TVF with the BESC for a talent hunt programme and organised the talent hunt in
various colleges
Member of organising committee for MTV Get a Job campaign at The BES College, Kolkata
Member of organising committee for Sorabh Pant and Gajendra Verma’s performances at St. Xavier's College, Kolkata

Social Media Marketing