May 2024 – Sep 2024 · 4 mos · Chennai, Tamil Nadu, India · On-site

• Developing a detailed project plan, project scopes and objectives to track progress.
• Measuring project performance using appropriate tools and techniques.
• Managing the relationship with the client and all stakeholders.
• Onboarding the clients with detailed presentations of the outcome of the project by understanding their requirements.
• Ensuring that all projects are delivered on-time, within scope and within budget.
• Planning, Scheduling, setting up, and executing digital media campaigns in platforms like Google Ads, Meta, and LinkedIn.
• Handling B2C Clients with a budget of around ₹10,00,000 monthly.
• Successfully created campaigns and we’ve received an impressive 30% ROAS and maintaining low CPL metrics by effective optimization of campaigns.
• Managing day-to-day business operations with external and internal stakeholders, facilitating smooth campaign execution.
• Handling end-to-end Campaign trafficking, reporting, and auditing on a daily/weekly basis.
• Taking calls with the clients & internal stakeholders to discuss any ongoing trafficking and billing issues and prioritizing the work based on the requirements.
• Working on tools like Google Ads, Google Ads Editor, Meta Business Suite, Google Tag Manager, Google Tag Assistant, Google Analytics, Looker Studio, CRM for effective campaign analyzing, executing, optimizing, and reporting purposes.

Apr 2023 – May 2024 · 1 yr 1 mo

• Received "On the Spot Award" and "Annalectual Team Award" for excellence in my work.
• Handling Global Account Projects like SAP, Mercedes Benz, and Beiersdorf.
• Setup and execute digital media campaigns using ad servers like Google Campaign Manager
• Managing the relationship between clients and the stakeholders.
• Handling the Projects by campaign setups like creating order items, line items, and creatives.
• Trafficking the placements on DCM manually or by using import and export spreadsheets for different types of campaigns including publisher-specific campaigns based on various metrics such as dCPM, and CPM.
• Handling end-to-end CM360 trafficking, reporting, and auditing on a daily/weekly basis.
• Well-versed in end-to-end media billing from pulling reports to actualizing over Prisma (Digital Media Management Platform).
• Troubleshooting campaigns with creative issues, reporting errors, and generating tags.
• Taking calls with the clients & internal stakeholders to discuss any ongoing trafficking and billing issues.
• Reporting from The Trade Desk, DV360, CM360, Amazon, Facebook, Twitter, Google, Bing, etc., for data auditing purposes.

Jul 2022 – Apr 2023 · 9 mos

Apr 2022 – Jul 2022 · 3 mos

Jan 2022 – Apr 2022 · 3 mos · Chennai, Tamil Nadu, India

Sep 2021 – Jan 2022 · 4 mos · Chennai, Tamil Nadu, India

• Created a Blog website using WordPress and optimized using Yoast SEO.
• Executed On-Page, Off-Page, and Technical SEO.
• Created high-quality backlinks and business listings.
• Generated 250+ backlinks.
• Executed Social Media Campaigns to drive traffic.
• Written more SEO-friendly and engaging content for the pages.
• Created Posts for social media using Photoshop, Illustrator, and Canva.
• Worked in platform such as Google Console, Google Analytics, Meta Business Suite, Google Ads.

Jul 2021 – Feb 2022 · 7 mos · Chennai, Tamil Nadu, India

• Created Go-to-Market Strategy, handled the complete social media platforms, and made sure the presence with engaging content and posts.
• Executed Traffic and Lead Generation Ads which results in a more than 90% response from customers.