Mridul Rai

Software Engineer

Hyderabad, Telangana, India5 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led cross-functional teams in AI projects.
Reduced creative rejection rates significantly.
Created user-focused, scalable technologies.

Stackforce AI infers this person is a Full-Stack Developer in Advertising Technology with a focus on AI-driven solutions.

Contact

Skills

Core Skills

JavaGen AiNext.jsTechnical ArchitectureSoftware DevelopmentGo (programming Language)

Other Skills

AWS LambdaAlgorithmsAmazon Web Services (AWS)Analytical SkillsAndroid DevelopmentApache KafkaArtificial Intelligence (AI)C (Programming Language)C++Cascading Style Sheets (CSS)Core JavaCross-functional Team LeadershipCybersecurityData StructuresDatabase Management System (DBMS)

About

Amazon Ads leverages my technical expertise to optimize the Creative Management System, impacting over $1 billion in business-critical programs. Led cross-functional teams in designing and developing Gen AI capabilities to expand supply opportunities across Fire TV, Alexa, and Prime Video. Demonstrated strong ownership by driving crucial compliance initiatives including EU accessibility mandate and Language of Preference project. Introduced asset-level reporting tools, enabling advertisers to derive actionable insights. Spearheaded architectural migrations to Next.js, enhancing scalability while fostering cross-team collaboration. Led a team of engineers in delivering innovative solutions like the Creative Gallery. Implemented business-critical Pre-moderation API and Preview public APIs. Reduced creative rejection rates significantly through effective stakeholder management and technical leadership. Committed to creating user-focused, scalable technologies that drive measurable business outcomes while mentoring team members and promoting a culture of innovation. Ready to take on expanded leadership responsibilities and drive organizational success.

Experience

5 yrs 1 mo

Total Experience

1 yr 8 mos

Average Tenure

3 yrs 10 mos

Current Experience

Amazon

2 roles

Software Development Engineer II

Promoted

Jul 2024 – Present · 1 yr 10 mos · Bengaluru, Karnataka, India

Spearheaded the Creative Management System at Amazon DSP, directly influencing over $1 billion in business impact.
Designed and developed Generative AI capabilities for Standard Display and Video Creatives, enhancing supply access for FTV, ALEXA, and Prime Video.
Created asset-level reporting tools that delivered actionable insights to advertisers, significantly improving user experience and system functionality.

JavaSoftware DevelopmentNode.jsCascading Style Sheets (CSS)Gen AIPrompt Engineering+3

Software Development Engineer I

Jul 2022 – Jul 2024 · 2 yrs · Bengaluru, Karnataka, India

Spearheaded the migration of Creative Management System to a new next.js based architecture, ensuring scalability and performance enhancements introducing MFE's to decouple systems and promote cross team ownership and development
Architected and led the development of Creative Gallery (v1 & v2) using Next.js, enhancing advertiser experience.
Designed the Language of Preference feature for Creative DataTables, improving global accessibility.
Reduced creative rejection rates from ~15% to ~5% through the implementation of the Premoderation API.
Delivered critical validation swarm for Targeting Public APIs, enhancing operational efficiency across three public APIs.

Core JavaFull-Stack DevelopmentAmazon Web Services (AWS)Technical ArchitectureCross-functional Team LeadershipProject Management+5

Halodoc

SDE 1

Dec 2021 – Jun 2022 · 6 mos · Bengaluru, Karnataka, India

Played a pivotal role in enhancing customer engagement and subscription growth at Halodoc.
Owned the microservice for insurance, collaborating with product managers to drive improvements.
Analyzed purchase failure data, leading to a 15% increase in subscription rates.
Developed an event-driven system for efficient tracking of subscription events, aiding business analytics.

Analytical SkillsTechnical ArchitectureSoftware DesignJavaSoftware DevelopmentDebugging+3

Project 10k

2 roles

SDE

Jun 2021 – Nov 2021 · 5 mos

Successfully contributed to the development of robust software solutions, focusing on API design and testing enhancements.
Developed clean, validation-ready code that met project specifications and industry standards.
Improved existing testing frameworks, leading to a 30% reduction in testing time and increased reliability.
Created technical documentation that streamlined project communication and knowledge sharing among team members.

Analytical SkillsTechnical ArchitectureSoftware DesignSoftware DevelopmentDebuggingGo (Programming Language)+1

SDE Intern

Jan 2021 – May 2021 · 4 mos

Developed backend APIs for the "Ask the Expert" project, enhancing user interaction and service delivery.
Implemented a service-oriented architecture using Go and GCP, improving system scalability and performance.
Gained hands-on experience with MongoDB and Postman, streamlining database management and API testing.

Analytical SkillsTechnical ArchitectureSoftware DesignSoftware DevelopmentDebuggingGo (Programming Language)+2