Tulika Goel

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led comprehensive SEO strategies for significant growth.
  • Achieved high sales performance and received multiple awards.
  • Experienced in digital marketing and account management.
Stackforce AI infers this person is a Digital Marketing and Sales professional with expertise in SEO and account management.

Contact

Skills

Core Skills

Search Engine Optimization (seo)Account ManagementDigital MarketingSales

Other Skills

AhrefsChatGPTCommunicationContent MarketingContent StrategyConvincing PeopleCustomer SatisfactionCustomer ServiceDanceDirect SalesEmail MarketingEmotional IntelligenceExceeding TargetsFacebook AdsGMB

About

Currently working as an Account Manager and SEO Team Lead for Manipal Hospitals Project at Appiness Interactive. Previously worked as a Senior Associate - Digital Marketing at Miles Education Education: Advanced Certification in Digital Marketing from MICA || Dual degree MBA from Liverpool University, UK and IMT Ghaziabad. Prior to this, I have amassed 3+ years of work experience as a Senior Sales Executive at Evolve Back/Orange County Resorts. Keen on expanding my knowledge and expertise. Seeking different experiences and opportunities in various creative fields with high levels of enthusiasm and opportunities to learn and grow.

Experience

Appiness interactive pvt. ltd.

2 roles

Search Engine Optimization Team Lead

Aug 2023Present · 2 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

Search Engine Optimization (SEO)Account Management

Account Manager

Aug 2023Present · 2 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

Search Engine Optimization (SEO)Account Management

Miles education

Senior Digital Marketing Associate - Miles Education (Edtech)

Oct 2021Jul 2023 · 1 yr 9 mos · Bangalore Urban, Karnataka, India · On-site

  • 1. Comprehensive off-page strategies like Link Building / Link Wheel / Link Pyramid.
  • 2. Created high-quality backlinks
  • 3. Monitored & evaluated the performance of backlinks using SEO tools & metrics
  • 4. Performing comprehensive website audits & optimizing it for SEO like:
  • Meta tags, Website Content optimization (headers, body text, image alt tags), URL structure, Internal linking, Schema markup, User experience (UX), Sitemap, robots.txt, Indexing, Broken Links, Structured DATA Markup etc.,
  • 5. Advanced & comprehensive keyword research & analysis : for improved search engine rankings
  • 6. Social Media : Building a strategy & handling end-to-end for the company's social media handle resulting in a growth of 500+ new following on Instagram (https://www.instagram.com/miles.exec.ed/)
  • 7. ORM : Successfully built & executed the ORM Strategy across platforms
  • 8. Google Reviews Ranking Strategy across 14 locations on GMB
  • 9. Local SEO : Optimising City-wise pages & linking strategies
  • 10. Optimized Google My Business (GMB) profiles
  • 11. Local keyword research and analysis - NAP (Name, Address, Phone number)
  • 12. Quora : Built & Managed 35 Quora Profiles, Monthly Audits, Executing strategies for Quora
  • 13. Ran a 5 months campaign on Quora (Ads)
  • 14. Email Marketing Strong understanding of its fundamentals. Ran a test drip campaign on Get Response
  • 15. Facebook & Google Ads : Running and Setting up a 5 day live campaign
  • 16. Wordpress : Creating a website, uploading and optimising blogs
  • Also successfully led the design of my company's blog page. From Ideation to Execution - https://blogs.mileseducation.com/
  • 17. Local SEO | Podcast SEO | Bing SEO | Instagram SEO | Youtube SEO
  • Effective project planning skills & execution of alumni projects
  • Training & Monitoring the team's efforts
  • Competitor analysis, generating reports, identifying gaps, suggesting necessary changes & implementing strategies
  • Researching & staying up-to-date with SEO strategies
  • Actively learning to work with AI Tools in SEO
Link BuildingSEO ToolsWebsite AuditsSocial Media StrategyORM StrategyLocal SEO+5

Evolve back - orange county resorts and hotels limited

Senior Sales Executive

May 2018Dec 2021 · 3 yrs 7 mos · Bangalore, India

  • 1. Contributed 3.15 cr in sales '2020.
  • 2. Awarded a 2N/3D Resort Voucher on overachievement of 3 months target - 1.11 cr
  • 3. Generated 32 lakhs in Aug '20 alone. (peak covid) & secured an incentive of 1.42 L
  • 4. Awarded Sales Champion 2x for delivering high quality purchase experience
  • 5. Awarded Discipline Award 2 times.
  • 6. Positive Tripadvisor Reviews received by clients
  • 7. Interned with Air India under Sales & Reservations - May 2017
  • 8. Interned with Fabellus under Sales & Marketing – May 2016
SalesCustomer ServiceSales Strategy

Indian institute of management bangalore

Young leaders summit - IIMB Fest - Vistas

Sep 2017Sep 2017 · 0 mo · Bangalore

  • Have actively taken part in the IIMB Fest ‘Vistas’ - Young Leaders Summit.

Air india limited

Summer Internship

May 2017Jun 2017 · 1 mo · Bangalore

  • Interned with Air India for a period of 1 month under Sales and Reservations Department

Indian institute of management bangalore

2 roles

Online Workshop Certification

Aug 2016Sep 2016 · 1 mo · Bangalore

  • Completed a 30 Days Online Certification Workshop from IIMB on “Finance & Stock Markets”.

Online Certification Workshop

Jul 2016Aug 2016 · 1 mo · Bangalore

  • Completed a 30 Days Online Certification Workshop from IIMB on “Finance & Stock Markets”.

Nitk students' council

Stood 1st in HR EVENT AT NITK Suratkal fest

Jun 2016Jun 2016 · 0 mo · Mangalore Area, India

  • Stood 1st in an HR event NITK SURATHKAL FEST, Mangalore – 2016.

Ipl 2017

IPL Cheerleading Sqaud - Vodafone Fan Army

Apr 2016Jun 2016 · 2 mos · Bangalore

  • Participated in IPL 2017 as the cheerleading squad known as the “Vodafone Fan Army”

Fabellus

Summer Internship

Apr 2016May 2016 · 1 mo · Bangalore

  • Interned under Direct Sales and Marketing

Mtv

Participation at MTV - Colors of Youth

Nov 2015Nov 2015 · 0 mo · Bangalore

  • Actively took part and cleared the ZONAL round at the National Talent Hunt Colors Of Youth Partnered
  • by MTV INDIA for 2015 & 2016

Christ university, bangalore

Creative Advertisement Course

Sep 2015Nov 2015 · 2 mos · Bangalore

  • Completed a 3 Months Certificate course in “Creative Advertisement” conducted by Christ University.

Education

Liverpool John Moores University

Master of Business Administration - MBA

Jan 2020Jan 2022

MICA | The School of Ideas

Advanced Certification in Digital Marketing — Marketing

Jan 2023Dec 2023

Institute of Management Technology, Ghaziabad

11 Months Post Graduate Management Program

Jan 2020Jan 2021

Christ University, Bangalore

Bachelor of Business Administration - BBA — Travel and Tourism Management

Jan 2015Jan 2018

New Horizon Pre University , Bangalore

11th / 12th — SEBA

Liverpool John Moores University

Master of Business Administration - MBA — Marketing

May 2021May 2022

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