Apr 2021 – Oct 2023 · 2 yrs 6 mos

• Currently working on Swiggy One – a single membership that offers benefits across categories along with discounts on dining out.
• Created a customised pricing model to improve renewals on Swiggy One
• Created a churn prediction model to identify user's probability to churn out of the Swiggy One program and identify probable top reasons for the same.
• Migrated the target group of users from Dineout to the Swiggy app by providing appropriate benefits basis their value addition on both the platforms.
• Ideated with business teams to create the vision, goals & scorecard of the new Traffic & Acquisition charter alongside the Marketing charter. Served as the single analytics POC during the inception of the charter.
• Designed an overview of the journey of a new user from app open to first order placement with proposals to improve the first session experience to increase new user conversion utilizing digital analytics & clickstream data.
• Redesigned the user login flow after identifying issues with the same by adding retry flows, revamping the call flow & introduced WhatsApp as an option. Login success rate for call improved by 49pp.
• Designed a framework to measure the impact of an integration exercise done with Google where users can place orders directly from a restaurant related search on the Google search engine. Worked on a similar integration exercise with Facebook (Meta).
• Created a view of the criticality of dormant user reactivation in the system & identified the top levers to deliver the same.

Jan 2020 – Apr 2021 · 1 yr 3 mos

• Deep dived on cancellation, its impact and developed strategy to reduce cancellation from 65% to 30% to successfully establish Swiggy Genie, a new business line which offers point to point delivery.
• Proposed a batching potential ~40% to batch Genie orders with food orders to reduce operational costs & estimated cost per delivery gains of Rs.9 for the same.
• Developed a ‘guaranteed return to zone’ model where delivery executives return to their home zones after delivering long-distance orders by delivering a single or multiple orders in the return path through priority assignment of cross zone orders with ~Rs. 17 gains per order.
• Decreased agent chat cost by >40% by re-working the help section to adapt to the post lockdown era.
• Kickstarted NPS for the business line; identified key drivers to move the NPS needle by +5 pp.
• Worked on data instrumentation for the new charter Health Hub which is the dedicated healthy food section on the Swiggy app.

Feb 2018 – Dec 2018 · 10 mos

• Assisted in the launch of new product features by creating content, executing the launch and monitoring the performance to drive engagement metrics.
• Designed and monitored live dashboards to supervise the similarity model and performance metrics of Ria.
• Responsible for setting up and maintaining live dashboard which tracks Ria’s performance with corporates.
• Conducted quality audits to maintain the answering system. Improved the quality metrics by 20%.

Jan 2018 – Jan 2020 · 2 yrs

• End-to-end ownership of accuracy and quality of Ria (Ria is India’s first AI powered chatbot health assistant currently answering 57% of the total queries that come to HealthifyMe). Was pivotal in increasing accuracy by 15%.
• Current KPI involves engagement. Was successful in increasing overall engagement by 36%.
• Led the data operations team of 3. Everyday tasks include - Managing workflows and closely monitoring team output to streamline processes. Served as the POC between the data ops team and content-engineering-data science teams.
• Led the internationalization feature of Ria. Managed the development of country specific content for APAC and SEA soft launch of Ria.
• Implemented Ria for community led wellness challenges for Fortune 500 companies like Cognizant, P&G, McKinsey & Co, Koehler & BMW with engagement rates peaking at 52%.

Dec 2017 – Feb 2018 · 2 mos

Jan 2017 – Jun 2017 · 5 mos · Bengaluru Area, India

• Part of a 4 person team which was involved in the design and development of a Solar Powered Autoclave

Jul 2016 – Aug 2016 · 1 mo · Bengaluru Area, India

• Interned with the Aeronautical Components, Aerospace and Aviation division to perform quality assessment through various methods of non-destructive testing.
• Worked cross-functionally with the assembly team to amass a strut assembly and with the production team to audit the functioning of CNC milling and turning machines.