A

Anubhuti Srivastava

Software Engineer

Bengaluru, Karnataka, India3 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in optimizing ad campaigns through innovative tracking solutions.
  • Proven track record in enhancing e-commerce engagement and revenue.
  • Strong background in Java and data architecture.
Stackforce AI infers this person is a Backend-focused Software Engineer with expertise in E-commerce technology solutions.

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Skills

Core Skills

JavaApache Kafka

Other Skills

AerospikeApache StormDockerDropwizardFirebase AnalyticsGA4KubernetesMongoDB

Experience

Flipkart

2 roles

Software Development Engineer 2

Jan 2025Present · 1 yr 2 mos

  • Designed and implemented redundant event tracking for purchase events using Firebase Analytics (GA4) to optimize ad campaigns.
  • Collaborated with the AppsUI team to enable GA4 for Flipkart’s Firebase project, reducing reliance on third-party MMPs.
  • Developed data flow architecture for event tracking, enhancing unique user session identification through Firebase App ID and AppInstance ID.
Firebase AnalyticsGA4Java

Software Development Engineer

Jun 2022Dec 2024 · 2 yrs 6 mos

  • Spearheaded the re-architecture of Google and Meta Ads Storm pipelines, reducing SLA from 6 hours to 1 hour.
  • Drove the Fast Fashion initiative, achieving 400 Cr daily GMV through innovative Gen Z shopping experiences.
  • Enhanced product page engagement with a dynamic video widget, increasing GMV by 2.5 Cr/day.
JavaAerospikeMongoDBApache KafkaApache StormDropwizard+2

Education

Motilal Nehru National Institute Of Technology

Bachelor of Technology — Electronics and Communication Engineering

Jan 2018Jan 2022

Central Board of Secondary Education

High School/Secondary Certificate Programs

Jan 2008Jan 2018

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