Feb 2021 – Feb 2024 · 3 yrs · Zurich, Switzerland · Hybrid

• As UX Lead at Google Shopping, I empowered merchants worldwide to grow their business, reach new costumers and increase their revenue. I led design initiatives, influenced product strategy and collaborated with multi-disciplinary teams across 4 time zones, focusing on transforming complex data sets into clear, actionable business insights.
• 🎯 Responsibilities:
• → Led design strategy and execution for Google Shopping's Merchant Center Analytics, impacting millions of users globally.
• → Owned end-to-end design: Developed user flows, wireframes, prototypes, and high-fidelity mockups to address user needs and business goals.
• → Collaborated cross-functionally with product managers, engineers, data scientists, and content strategists to create solutions that empowered merchants with actionable insights.
• → Implemented a user-centered design approach, applying data-driven design principles to ensure solutions were both user-friendly and aligned with business objectives.
• → Refined and maintained design systems, ensuring consistency across Google Shopping's diverse suite of tools and user interfaces.
• → Led design reviews and participated in feedback loops to iterate on solutions, fostering a culture of continuous improvement within the team.
• 🏆 Key Achievements:
• → Launched Google Shopping's Merchant Center Next Analytics experience
• → Designed for scale: Led the evolution of design systems, enabling seamless feature integration across products.
• → Contributed to and scaled Google’s Material-inspired visualization design system—authored component guidelines, drove cross-team adoption.
• → Simplified complexity: Created interfaces that clarified pricing and performance metrics for global merchants, improving usability.
• → Drove innovation: Collaborated across UX, engineering, and product teams to launch features that aligned with user needs and business objectives.
• → Global collaboration: Delivered projects on time by coordinating across time zones and diverse teams.

Jan 2019 – Oct 2020 · 1 yr 9 mos

• ⭐ Highlights:
• → Designed the experience for millions of travelers planning beach holidays, offering personalized destination suggestions and a seamless discovery process.
• → Designed a data visualization tool to provide actionable insights on customer service performance, improving team decision-making.
• Enhanced self-management tools that empowered users to easily manage bookings, reducing customer support needs.
• 🎯 Responsibilities:
• Led product development from ideation to implementation, managing complex projects aligned with user needs and business goals.
• → Owned end-to-end design across desktop, web, mobile, Android, and iOS platforms, including wireframes, prototypes, and design systems.
• → Developed the design vision for the platform, fostering cross-functional collaboration to ensure consistency across touchpoints.
• → Communicated design ideas through wireframes, flow diagrams, and prototypes to ensure alignment with stakeholders.
• → Applied user-centric design with a focus on qualitative and quantitative research, continuously iterating to optimize experiences.
• 🏆 Key Achievements:
• → Increased xx% conversion rates by simplifying and optimizing the booking process for travelers.
• → Contributed to the growth in xx% new users by designing features that enhanced the overall user experience.
• → Increased adoption of self-service booking management, reducing xx% customer support dependency.
• → Played a key role in enhancing design guidelines, improving design consistency across the platform.

Nov 2016 – Dec 2018 · 2 yrs 1 mo

• I was part of different small startup-like teams where I learnt that ownership and teamwork are a must to deliver a high quality product. I worked with agile methodologies and I use metrics and data (quantitative and qualitative) to make informed decisions about potential user experience, interface and interaction solutions.
• My usual day consisted on planning, user research, design, coding, A/B testing and sharing ideas with my team & design community. I enjoy working closely with different roles, like developers, product owners, data-scientists, user researchers, copywriters and, of course, other designers.
• I keep the customer in the center of everything I do and I show this by truly listening to their problems and taking full ownership of the projects I’m involved with.
• 🎯 Some of my key responsibilities were:
• → Take on complex tasks and transform them into intuitive, accessible and easy-to-use designs.
• → Ability to do end-to-end design from concept to launch and iterate through user research and validation.
• → Create storyboards, wire frames, and high-fidelity designs to guide design and development.
• → Run design sprints and workshops to help the team define visions and features.
• → Drive and execute design work, from concepts to detailed designs for build (UX and UI).
• → Work closely with User Researchers to find new opportunities, test, and iterate on ideas based on insights from these markets.
• 📘 About Booking.com
• Booking.com is one of the world’s largest e-commerce companies, and the number one destination to book any type of accommodation. It's mission is to empower people to experience the world. The company is a diverse community of over 17,000 employees across 198 global offices, all connected by a love of travel and a passion for creating the perfect customer experience.

May 2015 – Nov 2016 · 1 yr 6 mos · The Randstad, Netherlands

• I was part of the IT team and responsible for the experience strategy, design and front-end development of the website. My goal was to apply a user centered design approach based on research and iteration.
• I also conducted user research interviews to discover new ways to learn how users interact with the website and what needs to be improved.
• On my daily day I used to work with:
• Agile methodologies
• SASS, BEM & SMACSS
• Sketch, Illustrator & Photoshop
• StuDocu is an online platform where students can share their study resources. There are over 650.000 registered users who spend over 4.5 million minutes on the platform every month, both growing at a rate of about 10% a month. StuDocu has quickly grown in The Netherlands over the past few years and the next step is international expansion and taking the platform beyond basic document sharing to e-learning solutions.

Sep 2013 – Sep 2014 · 1 yr · Buenos Aires

• I worked hand in hand with multidisciplinary teams to design websites and mobile applications. My responsibilities included designing user interfaces using a responsive design approach. I also participated in the process of brainstorming, conception and development of ideas.
• Conrad Caine is a multicultural full service agency based in Munich, with offices in Pelotas and Buenos Aires. During my time in the agency I worked for important brands along with amazing people delivering them design solutions, receiving briefs, explaining decisions and organizing daily works.
• Some of the brands I worked for were:
• Siemens
• Deutsche Bahn
• Sky
• Otto Group
• BMW

Apr 2012 – Sep 2013 · 1 yr 5 mos · Buenos Aires

• I was responsible of designing packaging and labels for Coca-Cola Argentina products. I also participated in important brand's competitions designing marketing pieces.
• As a graphic designer I worked with multidiciplinary teams to launch campaigns and new ways for the brands to be closer with their clients and potencial consumers. Another responsibilities involved design magazines, brochures, billboards and all kind of print marketing pieces.
• Human Full Agency is a well known agency in Buenos Aires famous for launching marketing campaigns for important brands.
• Some brands I had the opportunity to work for:
• Coca-Cola Company
• Motorola
• Nivea
• Puma
• Chandon
• Activia
• Banco Comafi