Aug 2024 – Jan 2025 · 5 mos · Bhopal, Madhya Pradesh, India · On-site

• I work with a diverse range of clients to create visually compelling and user-friendly digital experiences. My services include:
• UI/UX Design: Designing intuitive, responsive web and mobile applications with a focus on seamless user interactions.
• User Research: Conducting qualitative and quantitative studies to understand user needs and behaviors.
• Wireframing & Prototyping: Creating low-to-high fidelity wireframes and interactive prototypes to visualize ideas.
• Usability Testing: Running tests and gathering feedback to refine designs and enhance user experience.
• Graphic Design: Crafting custom logos, visual branding, and marketing materials that represent the essence of a brand while standing out in the market.
• Branding: Developing cohesive visual identities, including color schemes, typography, and overall brand guidelines to ensure consistency across digital and print media.
• I collaborate closely with clients to bring their visions to life, ensuring the design is not only visually appealing but also aligned with their business goals. My focus is on delivering designs that drive user engagement, improve usability, and strengthen brand presence.

Nov 2023 – Jul 2024 · 8 mos · Bhopal, Madhya Pradesh, India · On-site

Feb 2023 – Oct 2023 · 8 mos · Bhopal, Madhya Pradesh, India · On-site

• Designed user-friendly interfaces for web and mobile applications, including navigation menus, forms, buttons, and widgets.
• Conducted user research and testing to inform design decisions and improve the user experience.
• Collaborated with product managers and developers to ensure designs were technically feasible and met business requirements.
• Refined designs based on user feedback and testing results, and ensured they were consistent with the company's brand guidelines.

Mar 2023 – Jul 2024 · 1 yr 4 mos · Bhopal, Madhya Pradesh, India · On-site

• Led the end-to-end design process for Credmudra's website, transforming initial concepts into a user-friendly, visually appealing platform. Ensured the website adhered to modern design principles, resulting in enhanced user engagement and satisfaction.
• Engaged in wireframing, prototyping, and creating user flows to streamline the user experience. Consistently iterated on designs to improve website functionality and usability.
• Designed and optimized user-friendly forms to simplify the onboarding process, making it more efficient and boosting user conversions, thus contributing to the financial growth of Credmudra.
• Worked closely with cross-functional teams, including developers, content managers, and marketers, to bring design concepts to life. Ensured seamless integration of design with development, content, and marketing strategies.
• Collaborated with the marketing team to ensure that campaign visuals aligned with Credmudra's brand identity and messaging. This alignment enhanced brand recognition and customer engagement in financial campaigns.
• Played a crucial role in the design of Credmudra's applications. Applied the same design principles to create user-friendly, visually cohesive applications that offered a seamless user experience, thus contributing to the success of Credmudra's financial solutions.
• Translated user research findings derived from business and data analysis into actionable design executions, ensuring that the website and applications met user requirements and expectations. This data-driven approach contributed to Credmudra's continued success and growth in the financial sector.

Feb 2020 – Feb 2023 · 3 yrs · Bhopal, Madhya Pradesh, India · On-site

• Creation of visual design from the beginning stage to the final product.
• Worked on wireframing, prototyping, user flows, process flows and storyboards for websites on a regular basis.
• Work with various functional teams including product/ content management, graphic design, email creative design and product marketing.
• Experience in converting user research derived from business and data analysis, ideas and requirements into real execution.
• Improved load speed on desktop and mobile from 15 sec to 5 sec, by applying recommendations by google lighthouse.
• Other than UI designing, I have also worked on the content & logo design, visual & in-house design for the office, social media, internal communication and branding of the company.

Sep 2018 – Feb 2020 · 1 yr 5 mos · Bhopal Area, India · On-site