Anishkumar Yadav

Digital Marketing Specialist

Mumbai, Maharashtra, India8 yrs 3 mos experience

Highly Stable

Key Highlights

Over 8 years of brand management experience.
Expert in digital marketing strategies and SEO.
Proven track record in lead generation through online channels.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and brand management in IT Services.

Contact

anishkhushi89@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingSearch Engine Optimization (seo)Customer EngagementCustomer Escalation Management

Other Skills

Client OnboardingCustomer OnboardingCustomer Relationship Management (CRM)Event ManagementGoogle AnalyticsInformation TechnologyMailerLite Email MarketingMarketingMicrosoft ExcelPress ReleasesSales OperationsSearch Engine Marketing (SEM)Social Media MarketingSocial media managerStrategic Marketing Management

About

With over 8+ years of experience, I have honed my expertise in creating, building, and managing brands. As a passionate social media enthusiast and branding professional, I excel in delivering 360-degree brand management solutions that drive business growth. • Strategic planning and execution • Team leadership and development • Market research and analysis • Brand development and management • Digital marketing strategies (SEO, SEM, SMM, Email marketing, PPC) • Campaign management and optimization • Budgeting and financial analysis • Vendor management and negotiation • Strong interpersonal and communication skills

Experience

Simple logic it private limited

Deputy General Manager Marketing

Feb 2023 – Jul 2024 · 1 yr 5 mos · Mumbai, Maharashtra, India

SEO and Website Management
End-to-end content management of the corporate website backed by a WordPress CMS.
Assisting in SEO planning and implementation i.e., keyword research, on-page optimization, off-page optimization, content strategy (web page content + blog).
Implementing the SEO best practices to ensure high ranking of keywords around services such as Performance Tuning Services, Oracle Cloud Services, Database Management etc. Ensured that the team received 5 leads per month through SEO alone.
Performing keyword analysis and research on competitive keywords.
Tracking, reporting, and analyzing website traffic using Google Analytics.
Tracking page performance i.e., Website Load Time using relevant tools.
Conducting competitive market research & plan on improvements/opportunities needed for increasing online visibility.
Social Media Marketing & Search Engine Marketing
Managing the company’s LinkedIn, Facebook, Instagram, and Twitter handles
Working on social media calendar to drive engagement and followership, thereby improving overall brand visibility.
Writing & Managing the corporate blog and popularizing it on social media to drive visits to the website.
Building a community of tech enthusiasts that can be targeted for available job openings at Simple Logic through an initiative called Social Hire.
The efforts have enabled the company to recruit substantial no. of employees resulting in a noteworthy contribution to the revenue.

Microsoft ExcelInformation TechnologyCustomer Relationship Management (CRM)Team ManagementDigital MarketingSearch Engine Optimization (SEO)+13

Clover infotech

Senior Executive Marketing

Jan 2017 – Dec 2022 · 5 yrs 11 mos · Mumbai, Maharashtra, India · On-site

🍀Clover Infotech
SEO and Website Management
End-to-end content management of the corporate website backed by a WordPress CMS.
Assisting in SEO planning and implementation i.e., keyword research, on-page optimization, off-page optimization, content strategy.
Implementing the SEO best practices to ensure high ranking of keywords around services such as Oracle EBS, PT, Cloud Services etc. Ensured that the team received 15-20 leads/month.
Performing keyword analysis and research on competitive keywords.
Tracking, reporting, and analyzing website traffic using Google Analytics.
Tracking page performance i.e., Website Load Time using relevant tools.
Conducting competitive market research & plan on improvements/opportunities needed for increasing online visibility.
SMM
Managing the company’s social platforms.
Working on social media calendar to drive engagement and followership, thereby improving overall brand visibility.
Managing the corporate blog and popularizing it on social media to drive visits to the website.
Building a community of tech enthusiasts that can be targeted for available job openings at Clover Infotech through an initiative called E-hire.
The efforts have enabled the company to recruit substantial no. of employees resulting in a noteworthy contribution to the revenue.
🍀Clover Realty:
Video marketing
SEO & SEM
Content marketing
Data and analytics
Design thinking and planning
Social media
Email marketing
SIENNA SYSTEMS PVT. LTD. (🍀CLOVER INFOTECH Pvt. Ltd.)
Products: Slonkit and Moneykit
Handled BTL activations in colleges, explaining the product and conducting game competitions to increase participation and brand recall. Managed marketing merchandise inventory and planned college visits. Managed card inventory and provided reports. Resolved customer queries nationwide. Enabled digital onboarding and loan access. Managed SMS/notifications, email communications, and customer analytics for campaign improvement.

Microsoft ExcelInformation TechnologyCustomer Relationship Management (CRM)Team ManagementDigital MarketingSearch Engine Optimization (SEO)+9

Supr daily by swiggy

Customer Service and Escalation Representative, Events

Dec 2015 – Dec 2016 · 1 yr · Mumbai, Maharashtra, India · On-site

Customer Engagement
BTL Activations:
🥛Conducted activations across consumer communities including housing societies to ensure brand recall.
🥛Spoke to customer groups to understand their concerns, queries, and satisfaction with respect to our services.
🥛Gave feedback to the product and operations teams to implement the desired feedback to enhance customer satisfaction and retention.
Customer Escalation Management:
🥛Customer escalations included late deliveries, issues with delivery boys, package being torn, wrongly delivered etc.
🥛Co-ordinated with all teams to seamlessly manage escalations and ensure that all queries/ concerns are addressed in the best possible manner.