Apr 2021 – Jun 2021 · 2 mos · Delhi, India

• Conducted 15+ In-Depth User Interviews & integrated user insights into the feature prioritization process
• Implemented targeted in-app features, leading to a 20% boost in daily active users
• Executed targeted push notification with avg CTR of 8%, resulting in a 5% increase in daily app sessions

Mar 2020 – Present · 6 yrs

Feb 2020 – Jul 2020 · 5 mos

• Worked full time on my startup for 6 months from Feb 2020- July 2020 and part time along with my MBA for another year from Aug 2020- Sep 2021
• Spearheaded product function, built a cross functional team & defined overarching product vision
• Created a digital service provider marketplace MVP using agile for rapid ideation-to-implementation
• Worked with three clients for rigorous MVP testing and Incorporated feedback to validate market viability
• Developed a prototype for a gamified start-up simulator, integrating 50+ realistic business scenarios
• Led user testing sessions, refining features based on feedback, resulting in a 4.1/5 rating by test users

Jun 2018 – Dec 2019 · 1 yr 6 mos · Delhi

• Executed over 35 in-depth user interviews, providing a robust dataset for data-driven decision-making
• Nurtured partnerships with 40+ NGOs, service providers, and startups, expanding the product's network
• Ensured alignment b/w partnerships & product, contributing to a 25% increase in cross-collaboration

Oct 2016 – Apr 2017 · 6 mos · Delhi

• Formulating online/offline strategies & activations for various projects, eventually leading to higher brand recall and dispersion.
• Recruiting interns through referrals/ networking and assigning them to various projects
• Engaging in problem solving by collecting, analyzing, summarizing data and trends

Aug 2016 – Oct 2016 · 2 mos · New Delhi Area, India

• Worked as a cluster manager for Livon Campus Ambassador Program and was responsible for managing, recruiting , training and orienting a team of 30 campus ambassadors.
• Formulated strategies by collecting, analyzing, and summarizing data and trends
• Completed action plans, created massive buzz and heightened brand awareness for Livon Serum.

Jul 2016 – Jun 2017 · 11 mos · Delhi

• Reporting key events, opinions, stories, ideas from college campuses in India
• Collecting and analysing key information about newsworthy events and writing stories/ articles for campus watch.

Jul 2016 – Aug 2016 · 1 mo · Delhi

• Assisted the fellows in classroom teaching , engaging students and beginning of year assessments .
• Supported the fellow in administrative work, community visits and strengthen the school relations

May 2016 – Jun 2016 · 1 mo · New Delhi Area, India

• Worked closely with marketing and organizational team for 10th Public Procurement Summit and 10th International SEZ Convention
• Reached out to PSUS, ordinance factories, ship yards and dockyards with proposals for sponsorship
• Collaborated with the staff on new ideas, direction , approaches to marketing and also provided general administrative support.

Feb 2016 – Apr 2016 · 2 mos · Delhi

• Built engagement in college community by planning and executing key marketing campaigns for Uber
• Worked on getting signups for the company and contributed to their Instagram feed

Dec 2015 – Jan 2016 · 1 mo · New Delhi Area, India

• Generated sales using Corporate Promotional Activities & Online Internet Marketing.
• Learnt about e-commerce as a strategy and to generate prospects over phone
• Sold magazines worth Rs 75000 in one month and was awarded Extra Miler Certificate for being one of the top performers.

Sep 2015 – Oct 2015 · 1 mo · Work From Home

• Worked with their brand Ambi Pur and was responsible for promotion and sale of the product.
• Have also been awarded Certificate of Excellence by P&G for being one of the top performers during the internship and having demonstrated exceptional marketing skills throughout the program.