Jun 2024 – Jun 2025 · 1 yr · New Delhi, Delhi, India · On-site

Jul 2023 – Jun 2024 · 11 mos · Delhi, India · Hybrid

Feb 2023 – Jun 2023 · 4 mos · Delhi, India · Remote

Oct 2022 – Dec 2022 · 2 mos · Delhi, India

Apr 2021 – Nov 2022 · 1 yr 7 mos · Delhi, India

• Managed all brand functions for Roze, It Girl, and Saya India, encompassing ethnic and classic clothing, western chic collections, and footwear under one roof.
• Led digital marketing and brand promotion efforts, driving growth and expanding brand visibility.
• Forecasted trends and strategized collections aligned with each brand’s unique aesthetics.
• Sourced trendy fabrics, trims, and accessories to meet market demand and design specifications.
• Coordinated the creation of samples based on designer requirements, ensuring they matched the brand vision.
• Analyzed sales data to plan targeted online and offline marketing campaigns.
• Styled and managed brand photoshoots, ensuring professional execution to align with brand identity.
• Oversaw production for website orders and managed stock planning for exhibitions.
• Handled website management, including layout design, Shopify integration, and header optimization.
• Collaborated with stylists, celebrities, and bloggers to increase sales and enhance brand visibility via social media.
• Established partnerships with multi-designer stores and online portals like Almari, Aza, Ogaan, Anatam, Jaypore, and The Loom to showcase collections.
• Curated collections for exhibitions, tailored to client requirements, and executed successful sales during these events.
• Coordinated with logistics partners to ensure timely delivery of shipments.
• Managed social media content, created graphics for the website, and designed promotional materials for festive events.
• Focused on client satisfaction by gathering updates from the CCE team and resolving queries promptly.
• Generated PO's and PI's for buyers and vendors, ensuring smooth management of payments and financial transactions.
• Actively participated in exhibitions, monitoring client interest to drive online sales.

Apr 2019 – Feb 2021 · 1 yr 10 mos · Noida, Uttar Pradesh, India

• Launched the label and successfully navigated the challenges of establishing a startup, managing all aspects from inception to growth.
• Strategized the development and management of the brand’s website, ensuring a seamless online presence.
• Collaborated closely with the founder and designer to conceptualize and create new collections.
• Planned and executed photoshoots and campaigns in the role of Stylist & Art Director, aligning visuals with the brand’s identity.
• Sourced innovative block printing techniques and integrated them into the design aesthetics, promoting Indian heritage while growing the brand.
• Set up two production units from scratch, offering a platform for talented artisans such as embroidery karigars, tailors, and block & digital printers.
• Managed the entire team and was hands-on in the sampling and production process, ensuring quality and timely execution.
• Utilized Shopify to manage online orders and ensure timely deliveries, maintaining customer satisfaction.
• Coordinated successful collaborations with celebrities, bloggers, and multi-designer stores to boost brand visibility and growth.
• Acted as a key point of contact for the CC team, providing solutions to queries and managing social media engagement.
• Curated best-selling collections for exhibitions and multi-designer stores, driving sales and promoting the brand.
• Traveled extensively for exhibitions and shows, including Vintage Garden, Chapter One, Yellow Blossom, Warehouse, and Sloane, achieving strong sales and enhancing brand recognition.

Dec 2017 – Mar 2019 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Planned and developed merchandise for SPLASH and ICONIC, major accounts for our client Landmark Group.
• Conducted trend forecasting and market research to propose new collections during buyer meetings.
• Created detailed tech packs, sourced fabrics and trims, and developed new samples to meet design specifications.
• Prepared cost sheets, negotiated prices, and addressed MOQ (Minimum Order Quantity) issues with both buyers and vendors.
• Managed the approval process for selected samples at each stage, ensuring timely material procurement for final bulk production.
• Oversaw inspections and logistics for the final shipment, ensuring on-time dispatch according to established timelines.

Oct 2017 – Dec 2017 · 2 mos · Delhi, India

• Fashion Stylist for Bharat Sundari, a national-level beauty pageant, where I styled contestants in various traditional fashion themes, reflecting the cultural values of each state of India.

Jul 2016 – Aug 2016 · 1 mo · Delhi, India

• Worked as a Costume Designer for the artist looks in a music video featuring Amit Dahiya and Harshita Kashyap, produced and directed by Saumya Jain and Rohit Das. Responsible for conceptualizing and styling the wardrobe to align with the overall aesthetic and vision of the video.

Jun 2016 – Nov 2017 · 1 yr 5 mos · Pitampura

• Collaborated with designer brands to provide a platform for boosting sales through our multi-designer website.
• Approved new collections and curated photoshoots aligned with the brand's aesthetic and vision.
• Managed the website and developed strategic brand-building initiatives to enhance visibility and market presence.
• Oversaw vendor management to ensure timely deliveries of made-to-order products, while maintaining appropriate stock levels.
• Led and coordinated the operations team, overseeing all aspects from product shoots, merchandising, and packaging to logistics and client support.
• Conducted thorough quality checks to ensure the highest standards were met.
• Attended various exhibitions to onboard new brands and uncover hidden talent, successfully sourcing approximately 200 brands for our online platform.
• Managed international client relationships and handled payments, ensuring smooth transactions and business expansion.

Aug 2015 – Apr 2016 · 8 mos · Gurgaon, India

• Managed Product Development (PD) and Production for the key account KOHLS, US, ensuring all deliverables met quality and timeline standards.
• Facilitated seamless coordination between buyers and vendors, effectively managing communication to ensure proposals were approved and requirements were met.
• Gained in-depth experience in sourcing, quality control, and order placement, adhering to international industry standards.
• Collaborated closely with prominent brands such as Texport, Maliban, Shahi Exports, SNS, and Arvind Mills, fostering strong business relationships and ensuring high-quality output.
• Proficient in using industry-standard software like Tradestone, streamlining product development and production workflows.

Sep 2012 – Aug 2015 · 2 yrs 11 mos · Delhi, India

• Coordinated and managed a diverse range of events, including prestigious shows like Wills Lifestyle Fashion Week and Couture Week.
• Oversaw the seamless execution of fittings, event logistics, and promotional activities.
• Managed key aspects such as models, makeup artists (MUA), backstage crew, and ensuring smooth coordination between designers and choreographers.