Ocean Kumar — Business Development Executive

Technical Communication Expert | B2B Engineering Brands | Content Writer & Strategy | Brand Marketing & CRM Specialist With 10 years of experience in technical communication and marketing, I have successfully branded over 14 B2B engineering companies and launched more than 5 CRM certification programs. My expertise spans a diverse array of responsibilities and platforms, ensuring comprehensive and effective communication strategies. 🔹 Content Strategy for Advertising: I plan, create, and execute advertising campaigns across various platforms including magazines, outdoor spaces, electronics, and online media 🔹 Pitching & Email Marketing: I craft personalized emails, engaging video content, and creative strategies for email and WhatsApp marketing to reach and captivate our audience effectively 🔹 Local Business Strategies: I enhance local visibility through targeted tactics like local SEO, promotions, and creating content that ranks well on Google's business pages 🔹 CRM Coordination: I assign leads and provide content support to sales experts, ensuring they have the right materials to engage potential customers 🔹 Virtual Events & Exhibitions: I manage trade shows, exhibitions, webinars, and other events both online and offline to engage with customers, partners, and prospects 🔹 Selling Support & Corporate Marketing Tools: I develop tools and presentations that help our sales teams communicate the value of our products and services clearly 🔹 Website Management and Blogging: I maintain and optimize our corporate website for better accessibility and visitor experience through effective SEO strategies and analysis of visitor trends 🔹 Internal Communication & Intranet Management: I create and implement strategies and content to keep employees informed about company achievements, milestones, and new product launches 🔹 Media & Public Relations: I build and nurture relationships with industry associations and media to enhance our brand's reputation 🔹 Brand Management:I implement strategies to consistently reinforce our brand message. 🔹 Content Creation for Sales Promotion: I design and execute sales promotion programs and customer engagement initiatives 🔹 Customer Insight: I assess customer satisfaction and gather insights from both current and past customers to inform future strategies 🔹Conduct competitive analysis to shape our future marketing strategies and go-to-market plans. I excel in instructional design and gamification, integrating these skills into social media marketing, LinkedIn, YouTube video production, and post creation

Stackforce AI infers this person is a B2B Marketing and Technical Communication Specialist.

Location: Bengaluru, Karnataka, India

Experience: 10 yrs 8 mos

Skills

Brand Management
Content Strategy
Instructional Design
Content Development
Content Marketing
Content Creation
Marketing Support

Career Highlights

Branded over 14 B2B engineering companies.
Launched 5 CRM certification programs.
Expert in technical communication and marketing strategies.

Work Experience

Schneider Electric

Sr. Marketing Communication Manager (2 yrs 6 mos)

LeadSquared

Sr. Technical writer and graphic ( L & D Internal communication Lead) (1 yr)

SPINKS WORLD

Assistant manager (Technical Branding, Brand communication & Story telling) (4 yrs 1 mo)

HeatSign

Technical Content Writing & Communication ( Technical Communication and Sales training) (3 yrs 1 mo)

Education

Master's degree at National Institute of Technology Hamirpur-Alumni

Ocean Kumar

Business Development Executive

Bengaluru, Karnataka, India10 yrs 8 mos experience

Highly Stable

Key Highlights

Branded over 14 B2B engineering companies.
Launched 5 CRM certification programs.
Expert in technical communication and marketing strategies.

Stackforce AI infers this person is a B2B Marketing and Technical Communication Specialist.

Contact

Skills

Core Skills

Brand ManagementContent StrategyInstructional DesignContent DevelopmentContent MarketingContent CreationMarketing Support

Other Skills

Adobe PhotoshopAdobe XDAdvertisingAuditingBloggingBrand AwarenessBrand DevelopmentBrand EquityBrand MarketingBrand StrategyBranded Content DevelopmentBrandingBranding & IdentityBusiness AcumenBusiness Development

About

Experience

Schneider electric

Sr. Marketing Communication Manager

Sep 2023 – Present · 2 yrs 6 mos · Bengaluru, Karnataka, India · Hybrid

1.Strategic Planning
Define target audiences and craft tailored messaging to enhance engagement and conversion rates.
Create and manage comprehensive marketing communication plans and budgets, ensuring cost-effective execution.
2. Content Creation & Management
Oversee content creation for multi-channel distribution, including digital, print, and social media.
Ensure brand consistency by maintaining a uniform messaging tone across all communication materials.
Develop high-impact marketing collateral, such as brochures, presentations, and website content, that captivate and convert.
3. Campaign Management
Strategize and execute multi-channel marketing campaigns to maximize outreach and effectiveness.
Manage vendor relationships and collaborate with agencies for seamless campaign execution.
4. Brand Management
Strengthen brand identity by ensuring consistency across all marketing communication efforts.
Develop and enforce brand guidelines to maintain visual and messaging coherence.
5. Digital Marketing & Social Media
Manage social media platforms to foster brand engagement and audience growth.
Implement SEO/SEM strategies to increase website traffic and improve search rankings.
Optimize email marketing campaigns for maximum lead generation and customer retention.
6. Public Relations & Media Management
Develop and distribute press releases that drive media coverage and brand awareness.
Build and nurture media relationships to enhance brand credibility and public perception.
7. Data Analysis & Performance Reporting
Monitor and analyze key marketing metrics to measure success and optimize future campaigns.
Leverage data-driven strategies for continuous marketing improvements and competitive advantage
8. Cross-Functional Collaboration
Partner with sales, product development, and customer service teams to ensure alignment with business goals.
Work with external vendors and agencies for seamless execution of marketing initiatives.

Online BrandingOrganic SearchDocument ManagementBrand ManagementProduct MarketingVideo Editing+32

Leadsquared

Sr. Technical writer and graphic ( L & D Internal communication Lead)

Aug 2022 – Aug 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

Content Designer | Instructional Designer | UX Writer | Tech Writer | Marketing Communication
Specializing in CRM Certification Programs, Gamified Learning & Brand Communication
Launched & Designed 5+ Certification Programs in One Year – Led content strategy, UX design, and student experience for CRM certification courses under LeadSquared Academy.
Customer-Facing Content Development – Designed and developed product documentation, embedded user assistance, how-to videos, slide shows, and articles tailored to audience needs.
Technical & Instructional Writing – Created clear, accurate, and concise content following grammar, corporate, and editorial guidelines.
Complex Information Simplification – Explained technical subjects in an easy-to-understand manner using examples, illustrations, and structured explanations.
Content Usability & Design – Developed deliverables for maximum usability and designed collections for large or complex products/solutions.
Industry & Domain Expertise – Applied subject matter expertise to create meaningful examples and engaging instructional materials.
Cross-Functional Collaboration – Worked closely with software developers, product managers, technical support teams, and training consultants to align content with user needs.
Instructional Design & Training Development –
o Stated instructional end goals and created targeted training materials.
o Visualized instructional graphics, UI design, and final products.
o Applied tested instructional design theories, practices, and methods.
o Designed storyboards and learning modules for behavioral and technical training interventions.
Internal & External Communication – Managed newsletters, tech content writing, video production, and LMS content uploads.
Branding & Marketing – Led website marketing, SEO, Webpage design & content writing | LinkedIn brand communication, and multi-platform content strategy.

Instructional DesignSocial Media CommunicationsOrganic SearchBrand ManagementVideo Post-ProductionContent Management Systems (CMS)+23

Spinks world

Assistant manager (Technical Branding, Brand communication & Story telling)

Jul 2018 – Aug 2022 · 4 yrs 1 mo · Gurugram, Haryana, India · On-site

Managed a team of 5 designer executives, 2 developers, and 3 marketing executives.
Created 14 + B to B engineering Brands
Branding, Brand Managment, Brand communication, PR & Website for Product deco of 4W OEM (Spinks Softech PVT Ltd)
Coordinated CRM activities, supported sales experts, and conducted webinars and product launches.
Oversaw online and offline print media advertising, branding, and design strategies.
Led technical content marketing, blogging, SEO, email marketing, market research, and Google Analytics for www.Rucoinks.com
www.footwearinks.com(Generating monthly leads worth 2 crores).
Established successful E-Marketing and Social Media marketing strategies, including YouTube video marketing and LinkedIn marketing (increased views by over 10K/month).
Managed blogging to expand the database and achieved an average open rate of up to 53%.
Developed training materials and conducted training for over 200 salespeople in the Footwear industry and Laser & Traceability Solutions.
Contributed to the rebranding, content writing, and design of www.spinksworld.com, doubling sales.
Formulated effective marketing strategies for branding and attracting new business, leading to overall company growth.
Designed impactful marketing presentations, resulting in a 60% increase in sales.
Specialized in toy decoration and served as a consultant.
Expert in UX writing.
Managed product marketing and operations for Traceability software (M-Track).
Successfully rebranded www.markolaser.com, focusing on creative content creation and SEO.
Developed marketing materials including templates, leaflets, infographics, presentations, video presentations, and catalogs for business development and traceability solutions.
Launched www.inksfortoys.com, generating 2 crores in revenue, handling content, blogging, SEO, and design responsibilities with a minimal team of one web developer and one designer.

Google AnalyticsInstructional DesignCorporate BrandingYouTube Video CreationOrganic SearchLead Generation+52

Heatsign

Technical Content Writing & Communication ( Technical Communication and Sales training)

Jul 2015 – Aug 2018 · 3 yrs 1 mo · China · Remote

Content Creation & Marketing Expertise
Crafting Compelling Content:
Create engaging content such as product descriptions, blogs, articles, case studies, and white papers to showcase benefits and demonstrate ROI.
Optimize content for SEO to enhance visibility and drive organic traffic.
Creating Presentations:
Design impactful presentations for sales pitches, product launches, and internal training to inform and persuade audiences.
Sales Materials:
Develop compelling sales scripts and pitch materials that resonate with target audiences.
High-Quality Videos:
Write scripts for product demos, how-to guides, and marketing videos.
Execute video marketing campaigns, including short-form social media videos and long-form explainers.
Marketing Support & Execution
Campaigns:
Plan and execute integrated campaigns across email, social media, and trade shows to nurture leads and build awareness.
Marketing Collateral:
Create and manage brochures, flyers, and datasheets to inform and promote products.
Market Research & Competitor Analysis:
Analyze trends and competitive landscapes to inform and refine strategies.
Sales Collaboration:
Align marketing with sales goals to drive lead generation and revenue growth.
Communication & Event Planning
Company Events:
Plan trade shows, webinars, and workshops to engage audiences and showcase expertise.
Communication Materials:
Develop clear and concise materials for internal and external stakeholders.
Art Direction & Design
Visual Marketing:
Oversee branding, design, and imagery to ensure consistency and impact.