Jul 2023 – Present · 2 yrs 8 mos · Mumbai, Maharashtra, India

• Leading the visual direction and identity of all brands and products, from concept to launch.
• Managing the design team’s workflow, briefs, feedback cycles, and deadlines to ensure high-quality output without overextending resources.
• Overseeing the client/customer-facing image of brands: catalogs, retail communications, product storytelling, and marketing materials.
• Directing content and design for e-commerce: product listings, SEO-driven copy, A+ content, category banners, and brand visuals.
• Building and positioning in-house brands, guiding branding, packaging, and product strategy alongside the Product Director.
• Chairperson of the IC Committee