Mar 2024 – Nov 2024 · 8 mos · Noida, Uttar Pradesh, India · On-site

• Crafted experience for speciality dashboard solution for Nephrology and Oncology to allow leaders, care managers and others for effective care planning, coordination and decision making.

Sep 2023 – Jan 2024 · 4 mos · Bengaluru, Karnataka, India

• - Defining the Creator Monetization Experience: Research to Execution

Oct 2022 – Sep 2023 · 11 mos · Bengaluru, Karnataka, India

• Working as a part of Ads Monetisation team to enhance experience of millions of users in both B2C & B2B space.
• Handling Brand Ads experience, one of the main sources of revenue for the company. While creating impact at various level.
• New Ads Innovation Formats
• Enhancing ADs experience for BLS survey, Lead Generation, Collection Ads, Out-stream & Interstitial Ads.
• Working on Self serve platform end to end for the automation of various Ad format creatives.
• Crafting dashboard for effective pitches and efficient data consumption in the organisation to ultimately generate actionable insights.
• Assisting in team/project management while establishing processes/frameworks in the regular UX work at Sharechat.

May 2021 – Oct 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Leading the experience design of UX library as a part of Phi Design System Version 2.0 for Data+A.I. & Democratising Design at Fractal.
• https://phi.fractal.ai/
• My role and responsibilities included doing research, analysis and designing final output while supporting the development and documentation.
• Conducted workshops for 4000+ colleagues and supported creation if educational courses to support design democratization at Fractal.
• Creating value with design system not just for designers but also PM's, analysts and others at fractal which also results in generation of several revenue sources by it's use.
• Worked on an internal SKU to redefine the entire experience of the B2B product.
• Created end to end B2B solution named "Enterprise marketplace" for Fractal. Secondary research, IA, User flows and end solution. Creating better awareness about need for holistic design process amongst other stakeholder of the solution.
• Worked with Google (Client) to define some of the dashboard experiences and supporting in business development or scoping.
• Introduced Sketch noting to the organisation, later adapted and used by several designers or teams to communicate, market and document conversations in various events.
• Created some illustration projects to keep my visual skills up and running.
• Assisted in team and project management while learning the same.
• Earned "Start award" for outstanding performance and exceptional commitment.

Dec 2020 – May 2021 · 5 mos · Mumbai, Maharashtra, India

Jun 2020 – Aug 2020 · 2 mos · Kanpur, Uttar Pradesh, India

• Researched and identified problems in current solutions as solo designer in the team.
• Led design of multiple apps and website from consumer to admin role while maintaining a standard design language.
• Worked closely with marketing and engineering team to drive demand and new customer acquisition.

Jun 2019 – Dec 2019 · 6 mos · Vadodara, Gujarat

• Envisioned and designed the visual identity of the brand.
• Led UX design of mobile app and web app from scratch as a solo designer, closely working with marketing and engineering team.

May 2019 – Jun 2019 · 1 mo · Vadodara, Gujarat, India

• Designing Book Covers for Sustainability Reports, Annual Reports.
• Illustrations for booklet covers and other graphical works included.

Jun 2018 – Jul 2018 · 1 mo · Gurgaon, Haryana, India

• Worked as a part of Design and Brand Development Team (Logo and Stationary Design for the Company)

May 2018 – Jun 2018 · 1 mo · Lucknow Area, India

• Designed (Booklet, CD covers, Game cards and Boxes, Stickers, snippets,etc) along with some Illustrations and photo editing.
• Publication & graphic design work for UNESCO, UNICEF & SIQE.

Aug 2017 – Mar 2018 · 7 mos · Vadodara, Gujarat, India

• Student Partner to promote and spread awareness about opportunities available for students at Internshala.