Feb 2023 – Apr 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• As a UX Designer, I have spearheaded multiple roles, driving business growth and enhancing user experiences through strategic design initiatives. I conducted UX/UI audits, winning new clients and contributing to increased company revenue. I spearheaded end-to-end UX/UI design projects, implementing CRO strategies and leveraging AI tools to generate personas and map customer journeys. I delivered user-centric redesigns for clients, resulting in improved engagement and conversion rates. Additionally, I completed a comprehensive redesign of Position2's website, enhancing the overall content and user experience.

Feb 2023 – Apr 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Conducted 20+ UX/UI audits, winning 6 new clients and contributing 20% increase in company revenue.
• Spearheaded end-to-end UX/UI design for 4 major clients, Quest Global, Butterfly.co, Nimble Partners, and Utimaco, driving the entire process from user research to iterative design, deployment, and user testing. Implemented CRO strategies for two clients, including A/B testing and personalization, resulting in a 45% conversion improvement for high-traffic product pages. Leveraged AI tools for persona generation, mapping customer journeys, and increasing efficiency by 50%. Delivered three user-centric redesigns for clients, exceeding client goals - 25% higher engagement, 35% conversion boost. Completed a comprehensive redesign of Position2's website, enhancing the overall content & experience.

Dec 2022 – Jun 2023 · 6 mos

Aug 2022 – Nov 2022 · 3 mos · Bengaluru, Karnataka, India

• Conducted user research through targeted interviews and made significant UX decisions for Inditrunk, which helped in increasing the customer base by 120%.
• Revamped the existing homepage by adding a mega menu for better navigation and smoother user flow.
• Started and contributed to the design system for the Inditrunk platform.
• Designed targeted campaign pages for Shoppre and Inditrunk that led to an increase in traffic by 42%.
• Designed and tested wireframes and prototypes to improve the post-order experience for users on the platform.
• Created Customer Journey maps and optimised customer touchpoints to improve customer experience alongside developing marketing strategies to retain users.

Sep 2019 – Sep 2022 · 3 yrs · West Bengal, India

• A brand with an exclusive line of designer footwear, bags etc.
• Market analysis, Strategising business plans and executing marketing campaigns.
• Working closely with karigars for design approvals, quality checks etc.
• I have handled the main operations tactically and increased sales through exhibitions, online marketing, social media marketing and networking.
• My responsibilities as an owner changed and we continually thrived to grow.

Jun 2018 – Apr 2019 · 10 mos · Delhi, India

• Created a successful brand to capture the corporate industry's photography requirements whilst also taking high-end wedding photo shoots.
• Registered and maintained relationships with vendors for better visibility and engagement in online portals.
• Pitched and Contracted with corporate companies like GSK,BBT etc. for their continuous needs of product and event shoots.
• Gained knowledge of Photoshop and Graphic Designing. Learnt candid photography and soon handled and managed a team of photographers on both wedding and corporate shoots.

Feb 2014 – Dec 2016 · 2 yrs 10 mos · Siliguri, West Bengal, India

• Holding 3 years of qualitative experience in Sales, Reservations, Marketing Research and Business Development, Guest Relations and Client servicing, Revenue Management, Training and Development, Event Management and organisation in the hospitality industry.
• Expertise in designing and implementing training programs for bringing keen customer focus, high energy level and team spirit in the employees.
• Experienced in planning, supervising and managing the entire Sales and Reservations department including the smooth functioning of all other departments.
• Conceptualised and implemented marketing plans to achieve profitability.
• Successfully improved company image through effective Corporate Public Relations and promotions. - Created content for the corporate website to increase direct customer engagement.
• Established successful partnerships with travel agents, vendors and event companies.
• Handled and supervised a team of 20 Sales & Reservation executives. Initiated training and motivated the teams to ensure pro-active revenue and high level of performance.
• Increased REVPAR by 20% & gained market share vs. our competitive set via direct sales.
• Utilised Revenue Management techniques in profitably negotiating room rates to enhance company’s financial performance.
• I have won various awards and accolades for my performance and support in every department.

Jan 2013 – Nov 2013 · 10 mos · Kolkata, West Bengal, India

• My primary role was to co-ordinate with media (The Telegraph, Radio, Magazines) to provide them information regarding the events and programs scheduled at the hotel.
• Posted press releases, articles and event information on the website and social media. Worked hand in hand with the department head in managing internal communications and marketing budgets.