May 2024 – Present · 1 yr 10 mos

• Own buyer experience for the world’s largest B2B software marketplace (60M+ annual sessions, 3M+ verified reviews, 2,400+ paying vendors)
• Simplified search and discovery flows: 2× search usage, 5× login rate via A/B tests, activation funnel redesign, and weekly iteration.
• Led GPT‑4 localization of ~3M English reviews into four languages with lightweight human QA—organic traffic up 8 %, projected to reach +40 % by year-end.
• Delivered SEO & syndication roadmap that added 88M incremental organic visits and double‑digit share‑of‑voice gains in strategic categories.
• Built internal automation tools and GPT helpers for metric reporting, PRD/text scaffolding, PR ticket generation
• Managed cross‑functional squad (4 engineers, 1 designer, 1 analyst) and partnered with Data Science to create a profitability dashboard for paid Arbitrage experiments, ensuring an ROI of 190% to date

Aug 2022 – May 2024 · 1 yr 9 mos

• Revamped onboarding for Track product, enabling its divestiture, and cut CAC 5× through channel mix optimization and landing page experimentation.
• Leveraging various marketing channels like email, social, online communities , etc. to define review gen strategies for enterprise customers. Coordinating with clients in planning and execution of their review strategies and helping them get the most of out G2's products and services.
• Created reporting structure and trackers that were implemented for the entire team.
• Awarded back‑to‑back PEAK Entrepreneur awards in 2022 and 2023 for measurable growth and innovation.

Jun 2021 – Jul 2022 · 1 yr 1 mo

Nov 2023 – Mar 2025 · 1 yr 4 mos

Oct 2019 – Jun 2021 · 1 yr 8 mos

• Took initiative and spearheaded the company's transition to adopt technology into the Experiential Events Industry helping them adapt and conduct webinars, online events, etc. during the COVID-19 pandemic in 2020 and 2021.
• During pandemic pivot, rebuilt agency business around virtual events, turning them into 80 % of revenue within weeks
• Took complete ownership of over 70 projects (online and offline) and ensured successful completion while cultivating and managing relationships with key clients. Helped clients drive internal objectives through creative campaigns.
• Project Managed various campaigns like digital marketing, brand development, design services for customers, webinars, physical events, etc.
• Conceptualised and led all product management efforts on "Experite", an internal software which helped manage events.
• Managed a team of 2 interns.

Apr 2018 – Oct 2019 · 1 yr 6 mos

• End-to-end planning and execution of over 150 Online/Offline Hackathon Campaigns for clients across various markets like SEA, Americas, and Oceania. This exposed me to a wide range of product prototypes participants developed to solve real world business problems.
• Devised GTM and creative strategies for online campaigns tailored to individual customer requirements, creating process flow and ensuring successful completion.
• Conducted market research to build and nurture relationships with key customers while coordinating with product teams to discuss customer requested feature adds to product roadmap
• Developed a comprehensive understanding of the customer requirements, industry business challenges, and objectives to seamlessly execute projects using HackerEarth's product.
• Liaised with sales, marketing, product and engineering teams to function as a SPOC for effective execution of the project-related activities.

Nov 2017 – Mar 2018 · 4 mos