Apr 2021 – Present · 4 yrs 11 mos

• Led Engineering for personalization and web marketing automation and ML/AI across all product lines focusing on innovation and product differentiation in a highly competitive martech market.
• Key Highlights:
• Headed personalization engineering and ML/AI teams (35+ members across 4 product lines)
• Designed deep learning algorithms for product personalization that significantly increased engagement and revenue across hundreds of global clients
• Built generic models for predicting customer behaviors (churn, repeat purchase, purchase likelihood) to improve retention and campaign effectiveness
• Scaled personalization and marketing automation systems to handle high-volume, real-time customer interactions
• Transformed client onboarding by introducing plugins and a 5-minute JavaScript integration, reducing setup time dramatically and improving adoption rates
• Delivered solutions that outperformed industry benchmarks, resulting in near-zero client churn
• Partnered closely with product and GTM teams to position Netcore as a market leader in customer engagement and personalization

Nov 2019 – Mar 2021 · 1 yr 4 mos

Oct 2016 – Nov 2019 · 3 yrs 1 mo · Bengaluru, Karnataka, India

• Founded Boxx.ai, an AI-based personalization company, and led it from inception to successful acquisition by Netcore.
• Key Highlights:
• Built an AI personalization platform with three major differentiators: higher prediction accuracy, faster integration (100x faster than competitors), and guaranteed conversion uplift
• Led multiple functions — technology, product, data science, client success, and go-to-market — during the company’s growth journey
• Secured funding from Unicorn India Ventures and marquee angel investors
• Scaled the business to serve several top e-commerce clients, delivering measurable impact on revenue and conversion
• Managed successful exit and transition of product, clients, and team into Netcore ecosystem

Mar 2015 – Oct 2016 · 1 yr 7 mos · Bengaluru Area, India · On-site

• Set up and scaled Ola’s Supply Analytics and BI function from the ground up, building a 40+ member analytics team to support rapid business growth.
• Major Projects:
• Driver Attrition - Conceptualized and created ‘Ghar Vapsi’ program, proactively stopping driver attrition. Attrition reduced by almost 30% in major cities.
• Fraud – Due to incentive scheme based payment to drivers, fraudulent bookings is a serious concern. Built an algorithm and a central engine which scores every booking for likelihood of fraud and incentive is calculated on basis of that. 6% reduction in payment of incentive since its implementation.
• Cab/Driver quality – Designed an NLP-driven system to monitor cab and driver quality using customer ratings and comments, enabling city teams to act on service issues proactively
• Incentive plans algorithm: Various different algorithms for deciding on incentive schemes for drivers so that incentive payout/ride decreases without affecting total no of rides.

Aug 2012 – Mar 2015 · 2 yrs 7 mos · Gurgaon, India

• Digital arm of HT Media focuses on creating and building brands and businesses in the Internet media space with sites like shine.com, htcampus.com, desimartini.com Hindustantimes.com, Livemint.com in its portfolio.
• Headed the central analytics team which was responsible for mining data to churn out information; information that contributes to business strategies, process improvements, product suggestions, search& matching, marketing optimisations for all the portals.

Oct 2009 – Jul 2012 · 2 yrs 9 mos · Noida Area, India

• Co-founded Elvish Solutions, a firm specialising in Analytics and web solutions. Responsible for day-to-day management of the firm. Built and managed a team of 14 members. Undertook key projects over 2 years in BI & Analytics, web solutions in the healthcare, financial and education sectors.

Feb 2009 – Oct 2009 · 8 mos · Noida Area, India

Mar 2008 – Jan 2009 · 10 mos · Gurgaon, India

Jul 2005 – Mar 2008 · 2 yrs 8 mos · Gurgaon, India