Prashanth Sharma

CEO

Gurugram, Haryana, India4 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Expert in driving E-commerce growth through data analytics.
Proven track record in optimizing customer retention strategies.
Strong background in AI-driven marketing solutions.

Stackforce AI infers this person is a Data Science and E-commerce Growth expert with a focus on AI-driven solutions.

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Skills

Core Skills

Machine LearningData ScienceBusiness Intelligence (bi)Problem Solving

Other Skills

A/B TestingAd Hoc ReportingAdvanced sqlAnalytical SkillsBusiness AnalyticsBusiness InsightsBusiness MetricsBusiness RequirementsCommodity MarketsCommunicationDashboardsData AnalyticsData IntegrityData ModelingData Visualization

About

High-performing Analytics & Growth Consultant with a strong academic pedigree and diverse, fast-paced industry experience — spanning financial markets, e-commerce, and AI-based growth solutions. Known for exceptional problem-solving, business acumen, and a sharp ability to convert unstructured problems into scalable, insight-led actions.

Experience

Daiom

Senior Consultant | CEO's Office

Aug 2024 – Present · 1 yr 7 mos · Gurugram, Haryana, India · On-site

> Lead end-to-end E-commerce Growth Consulting projects for B2C brands, driving business impact through integrated Growth Analytics across Marketing, Product, and Customer domains.
> Increase Organic Traffic by 24%, Session Conversion by 58%, and Repeat Purchase Rate by 18% by designing data-led funnel optimization strategies — including traffic channel optimization, lead capture improvements, funnel stage interventions, and AOV maximization initiatives.
> Drive Customer Retention and Lifecycle Value growth by strategizing and executing multi-channel CRM campaigns (WA, SMS, RCS, Email, In-App, Web Push) with granular audience segmentation (RFM), intent-based targeting, and personalized batch/journey campaigns. Leverage cohort analysis, A/B testing, and offer personalization to optimize customer repeat behavior.
> Establish a unified, leak-proof Analytics and Martech Infrastructure by integrating data from Shopify, GA4, Meta Ads, Google Ads, CRM, and Social platforms into a Single Source of Truth, along with a KPI Framework for real-time performance monitoring across business, marketing, and customer metrics.
> Design and deploy AI-driven tools to unlock new growth levers:
AI Marketing Copy Generator & Evaluator boosting CTR% by 2x.
Voice of Customer engine performing entity-level sentiment analysis on NPS, reviews, and messages.
AI Product Image Optimizer reducing content costs by automating product visualization use cases (model swaps, background changes, mannequin-to-model transitions).

Machine LearningModel DevelopmentMulti-Channel MarketingBusiness MetricsData ScienceStrategic Thinking+3

Cars24

Program Manager (Growth)

Mar 2024 – Jul 2024 · 4 mos · Gurugram, Haryana, India · On-site

Responsible for managing data and insights end to end for Seller Financing team which is growing at 50% MoM.
Optimizing TOF (top of the funnel) by conducting A/B tests and deciphering which hooks result in better conversion and downstream performance.
Creating single source of truth data architecture and writing optimized queries to give quality data from which actionable insights can be drawn.
Defining the funnel, sub-funnels and the right metrics to look at each stage. Helping in setting up a streamlined process.

Machine LearningModel DevelopmentMulti-Channel MarketingBusiness MetricsData ScienceStrategic Thinking+2

Fareportal

Lead Product Analyst

Dec 2021 – Nov 2023 · 1 yr 11 mos · Gurugram, Haryana, India

Data and Insights Ownership: Managed and leveraged product analytics data and insights, serving as a key advisor to product leadership on data-driven strategies.
Advanced Data Analysis: Conducted comprehensive analyses on diverse datasets, employing A/B testing and machine learning techniques to uncover trends that informed product development.
Operational Technology Optimization: Transformed Opstech reporting by designing a scalable datamart, leveraging ETL workflows, and crafting complex SQL queries, resulting in enhanced reporting capabilities and improved data quality.
API Performance Analytics: Monitored and analyzed API performance, generating detailed reports to improve API efficiency.
Product Overhaul Contribution: Played a pivotal role in a major product overhaul, achieving a 34% increase in automation and reducing operational costs.
Single Source of Truth Implementation: Implemented data marts to transition teams to a Single Source of Truth model, improving collaboration and data accuracy.
Leadership Analytics Support: Provided leadership with actionable insights, structuring key business decisions into projects and ensuring their timely execution.
Cross-Functional Communication: Acted as a liaison between technical and business teams, fostering effective communication and collaboration.

Machine LearningModel DevelopmentRequirements GatheringBusiness Intelligence (BI)Advanced sqlProblem Solving+13

Futures first

Derivatives Trader

Jan 2021 – Dec 2021 · 11 mos · Gurugram, Haryana, India

Speculator in Commodities space on Chicago Mercentile Exchange. Actively traded Brent Crude Futures and Soy Complex using MFT strategies built around Fundamental analysis.
Developed automatic trading black box system that fire trades based on statistical arbitrage using Excel integrated to Trading Technologies platform.

Machine LearningModel DevelopmentProblem SolvingData ScienceStrategic ThinkingCommunication+3