Sahiba Bali

Digital Marketing Specialist

New Delhi, Delhi, India10 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Zomato's YouTube content strategy.
Developed integrated marketing campaigns for partner brands.
Expert in brand management and digital marketing.

Stackforce AI infers this person is a Marketing Specialist with a focus on Brand Management and Digital Marketing.

Contact

Skills

Core Skills

Brand ManagementBrand Ambassadorship

Other Skills

Branding & IdentityCampaign ManagementContent StrategyDigital MarketingLuxuryPartnership Development

About

Hi, you must have seen me building Zomato’s YouTube but I lead Integrated Marketing for the organisation. Responsible for cross marketing brand strategies. Went to business school, gained 5+ notable experience in marketing, only to realize that this generation has a 3-second attention span and likes memes.

Experience

Disney star

Sports Broadcast & Content

Apr 2024 – Present · 1 yr 11 mos · Mumbai, Maharashtra, India

Unacademy

Associate Director Marketing

Nov 2022 – May 2023 · 6 mos

Brand ManagementBranding & Identity

Zomato

Brand Manager

Oct 2019 – Dec 2022 · 3 yrs 2 mos · Gurgaon, India

Lead for compounder & integrated marketing, media & entertainment partnerships
Handling Global & Pan-India Content Strategy for BTL, ATL and in- App communications
Leading - In-film integrations, partnerships and cross brand collaborations
Responsible for building digital & on-ground marketing campaigns for partner brands
Deployment and Ideating CRM plans through in house automation tools (CleverTap)
Leading Zomato's YouTube and content for strategy, (as well as being host)

Brand ManagementBrand AmbassadorshipBranding & Identity

Zomato feeding india

Marketing Associate- Zomato Feeding India

May 2019 – Oct 2019 · 5 mos · Gurgaon, India

Brand ManagementBrand AmbassadorshipBranding & Identity

Time technoplast limited , mumbai

Marketing and Business Consultant

Mar 2018 – Jan 2019 · 10 mos · Mumbai Area, India

Time Technoplast a multinational company is a leading capital goods manufacturer listed in the BSE. It's operational in 30+ countries.
Consultant for Marketing and Business Development.
Responsibilities:
Developing Strategy
Communication Plan
Building Partnerships/B2B
Consumer Insights and Research

Brand ManagementBranding & Identity

Houses of parliament, uk

Project Intern

Jan 2017 – Nov 2017 · 10 mos · London, United Kingdom

Marketing interning for Hague Policy Project and London Toursim ventures.

Mccann

Marketing and Advertising trainee

Jan 2016 – Jan 2016 · 0 mo · New Delhi Area, India

Handled marketing & advertising accounts of clients including Perfetti La Melle, Incredible India, PayTM and Walmart. As part of client servicing for McCann Erikson, conducted Market Research for Greenlam International regarding consumer trends and sale patterns in India.

Luxury

Ndtv good times

Internship

Jan 2014 – Jan 2014 · 0 mo · New Delhi Area, India

Worked under Executive Producer, Neha Dixit on various prime time TV shows including Check out China and My Swiss Adventure. Managed post production (Editing), pre-production research, on field shoots and Content Writing.

Luxury