Sep 2024 – Mar 2025 · 6 mos

• Shopify like platform for D2C brands to manage their offline distribution, this includes market
• research, product placement, visual merchandising, warehousing, logistics
• Onboarded 3 brands and 200+ stores in Bangalore
• Shut it down as Quick Commerce has changed user’s behaviour and brand’s expectations from offline
• Launched dairy beverage brand "Dubai Laban" in Horeca channel, catering to GCC affinity folks

Jan 2017 – Aug 2024 · 7 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• Launched embedded financing for udaan’s retailer
• Designed systems for CRM, underwriting, disbursals, collections, compliance, support
• Operationalised own NBFC entity
• Launched udaanCapital.com, independent platform for B2B financing; scaled to disburse
• ₹2,200 Cr+ to 100,000+ MSMEs
• Onboarded 8 lending partners including IDFC
• Launched utility apps BizNumbers (4.3 rated, 1L install) and ChequeList (now defunct) for top
• of the funnel
• Navigated and actively solved for the regulatory changes (eg. DLP)
• Led 4+ year regulatory journey and architected money routing platform for Payment Aggregator (PA) license, finally securing in April' 25

Mar 2014 – Dec 2016 · 2 yrs 9 mos

• Continued from product level demand forecasting to Flipkart wide demand planning encompassing more features like marketing budget, sale events etc. Built models for 'pent-up demand', 'demand pull-forward', 'baseline change' in case of events
• Developed rigorous price elasticity models (incorporating real-time competitor's product-level pricing) and worked with category teams to plan supply better
• Worked with catalog team to solve problems of attribute extraction from catalog text, visual product similarity indices using DL (then fed to recommendation engine)
• Brief stint with Trust and Safety to develop models for detecting different shades of abuse and fraud. RTO/RVP abuse, Token of Apology (TOA) Abuse, Seller Protection Fund (SPF) Abuse

Feb 2011 – Feb 2014 · 3 yrs

• Tech Lead for "Inventory Planning" module
• Small team of 3 people and worked directly with stakeholders (procurement team, operations)
• System is responsible for deciding WHAT product to keep at WHICH location and in WHAT quantity
• State of the art demand forecasting models, blending traditional Operations Research (Time series, ARIMA) and Data Science (Deep Learning algo like LSTM-RNN)
• Engineered an intelligent "Replenishment Planner", which takes into multiple inputs like current inventory level, service-level needed, supplier lead-time, reorder-point, reorder coverage and prepares the daily procurement plan
• Metrics being optimised: Delivery SLA (user's experience), working capital (inventory holding cost), dead inventory (SM/NM)

Jul 2008 – Feb 2011 · 2 yrs 7 mos · Bangalore

• Part of Samsung Handset Platform team working on multimedia stack (pre-Android era)
• Worked specially for FM Radio, Wifi, Bluetooth. Experience with Silab(si4709, si4703) and Broadcom chip
• Drove market readiness for multimedia features, aligned with global launch timelines and operator certifications
• Overall project coordinator (based out of Korea HQ) between Central QA function, Hardware team, regional teams and dev team. Responsible for timely and bug-free launch in 6 South East Asian countries of flagship model Corby, which was a huge commercial success.
• Project coordinator for Thailand market for 3 models
• .